Fashion Marketing Kenzo: SWOT Analysis Younghae Jo Strengths: 1. Kenzo is considered as a high-end brand because most interviewers who were interviewed by Michael Korchia‚ responded its image as a high-priced ready-to-wear brand. In other words‚ Kenzo has been doing well in advertising their brand and its image. In addition to that‚ "We do not simply sell products‚ we sell a brand concept" is a motto for Kenzo 2. To be specific about their advertisement strategy‚ they currently tried to
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1955‚ when Ralph was 16‚ he and his brother changed their last name to Lauren because they were made fun constantly for having a Jewish last name but his brother Lenny kept the last name (Ralph Lauren). At the age of 18 Ralph worked for various fashion stores such as: Bloomingdale’s‚ Brooks Brothers‚ and the Rivetz of Boston neckwear company as a salesman for all of the stores (Vogue). While he worked at all these jobs Ralph studied at the City College of New York for business. Three years later
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Rock the Brightest Shoes and Get Color-Confident! Bright monochrome or multicolor shoes can be proven to be major fashion statements. They are the perfect accents in neutral-shade outfits and they can be your chance to get more creative‚ mixing and matching motifs. A plain‚ basic look always needs a pop of color. Wear total white and freshen it up with colorful heels or flats. By all means‚ avoid matchy-matchy ensembles. With a bit of insightful information‚ you can do better than that! AGAINST
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An Ethnography of a Trendy Clothing Store The fieldwork that I present here took place in and around an H&M store‚ which is a clothing retailer of what is known as “fast fashion”: clothing styles that move directly to the store from the catwalks‚ presenting the trendiest clothes right when they are in fashion. H&M is one of the largest chain of clothing stores in America‚ and also among the most popular‚ especially with younger age groups. My ethnography begins across the street from the store
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Fashion Fashion plays an important role in the modern society. But people have different attitudes to fashion. Some are indifferent; they do not care what they wear. Others‚ especially women are very choosy and particular about what to wear and like to spend a lot of money on clothes. The styles of clothing have been influenced by different factors‚ such as geography‚ religion‚ climate‚ poverty or wealth. The way we dress also depends on our taste‚ on the season and the proper occasion. We
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BURBERRY Introduction Rose Marie Bravo‚ CEO for Burberry from 1997 until now (2003). Changed company from “heavily reliant on licensing and distribution ”(1997) to “leading luxury brand”(2003) Revenue increase: £225 million in 2000 almost £600 million in 2003. She has been able to successfully steer the company through an initial public offering of 22.5% in 2002. History: Founded in 1856 by 21 year old Thomas Burberry‚ who opened a draper’s shop and soon invented gabardine‚ a waterproof and
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Business Plan for G3 Fashion House 1.0 EXECUTIVE SUMMARY 1.1 COMPANY G 3 Fashion House is an urban men and women’s clothing retail establishment that will sell and is currently selling fashionable clothing for both men and women with our prime product being Urban branded clothing. G3 fashion House is currently located at shop 29 Town Square mall Windhoek‚ Namibia which is a popular youth shopping destination. While our initial goal is to open two boutiques in respect to the one we intend
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Strengths Topshop being a popular brand never fails to have the latest styles and fashion trends. It not only has a large variety of mens and womens clothes it also has adjoined and opened other stores which target different age groups and styles. Topshop has been linked with major designers and celebrities like Kate Moss who has further helped promote the brand and its quality. Weaknesses Although aimed at a younger target market Topshop is said to be slightly higher priced than the
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Fashion: What you wear defines who you are. Fashion is an enormous icon in our society. It is practically the thing we can never go without. We make our very first impression by what we wear not by our personalities. They say you are what you eat but truly you are what you wear and fashion has provided us with a little something to define everyone. There are so many styles of fashion: Goth‚ Chic‚ Prep‚ Hippies etc. every style has its own description so why would we not be classified into that
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is because fashion builds the person´s identity. That’s why we should understand that clothing and fashion is important today as it was yesterday and will be in the future. For hundreds of years people have put some message in the type of clothing they wear. Long ago people started wanting to stand out from the “crowd” and be different changing their clothing. Some examples of these “standing out” became very popular and were followed by more people. This was the moment when fashion appeared. Nowadays
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