Company Project : Spotify AB Table of content Introduction : p.3 1- : Historic and relation wih majors : p.3 1.1 Historic : p.3 1.2 Relation with majors : p.3 2- : The way its product is produced and marketed : p.4 2.1 A service : p.4 2.2 Three offers : p.4 2.3 Position on the market : p.5 2.4 How the product is marketed : p.6 2.5 An international offer : p.8 3- : Its objective and the evolution of its financial results over the last 2 years : p.9 3.1 Figures :
Premium Record label Marketing Music industry
Term paper At Handelshøyskolen BI - Spotify - GRA 68344 – Business Development and Innovation Management Hand-in date 30.11.2011 BI Oslo Program MSc in Innovation and Entrepreneurship Table of content Executive summary ii What is Spotify? 1 Timeline For Spotify 2 External Environment Analysis 3 PESTEL framework 3 Porters 5 forces 3 Internal Environment Analysis 6 Vrin framework 6 Stakeholder analysis 7 Users 8
Premium Music industry Record label
Sunita Kaur joined Spotify in May 2013 as the Director for Asia. Her responsibility is to drive the strategic direction for the company across the region and also supervising the expansion and the growth of Spotify’s in Asia countries to manage the region’s sales division. Before this‚ Sunita work as the rAPAC Director of Advertising for Facebook for 3. Sunita has for more than 17 years’ experience in the industry‚ including print stints at Time Warner and Singapore Press Holdings‚ Sunita was Associate
Premium Indonesia Leadership Asia
7081209045‚ Jonathan Lam 7081209046‚ Jenny Wang 7081209044 TABLE OF CONTENTS TABLE OF CONTENT ........................................................................................................................................... 2 WHAT IS SPOTIFY? ............................................................................................................................................. 3 REVENUE MODEL........................................................................................
Premium Music industry Record label
Critical Analysis: What is the Strategy of Spotify and how improve business Spotify model: Executive Summary: This case study about the Spotify business model allows a broader vision of what the digital music industry is. In a short time‚ many companies have developed and managed marked their territory in a highly competitive industry. The start-up Spotify has undergone a remarkable evolution in a financial point of view but also in terms of its popularity. Its various competitive
Premium Management Strategic management Organization
Strategic Groups 7 Customer Segmentation 8 What is happening inside the organisation 9 Purpose‚ Mission‚ Objectives 9 Resources and Activities/Competencies 9 Organisational Culture and Stakeholders 10 Stakeholders 10 Porter’s Added Value Chain 11 Spotify Strategy & Issues 13 Recommendations 16 Conclusion 18 Appendix 19 Source: (White‚ 2011) 21 Bibliography 31 Executive Summary The aim of the following strategy context report is to analyze the digital music streaming industry in the United Kingdom
Premium Music industry Streaming media Record label
I plugged my Beats headphones into my laptop and streamed A$AP Rocky’s‚ “L$D‚” on Spotify. The song begins with a series of notes played on what seems to be a guitar. Right away it creates a hazy and mellow mood. The three notes are repeated on a slow tempo‚ slowing down the ambience that the song creates. These three repeated notes are panned mainly on the right side. This unevenness disorientates the song‚ unbalancing the mood‚ the notes have not yet kicked in and taken over both ears. With the
Premium Sound Singing Vocal range
Spotify‚ Pandora‚ and Rhapsody: Business Model Analysis The Music Industry’s everlasting challenges have most recently undertaken targeted the digital consumption of music. As technology increases accessibility with media‚ specifically music‚ companies such as Spotify‚ Rhapsody‚ and Pandora have all taken a leap toward the online-streaming subscription route. Unfortunately‚ due to the lack of support from Artist’s and their management in the past‚ piracy of digital music‚ and matching royalty
Premium Music industry Record label Royalties
Case 2- Emerging industries Online music industry – iTunes and Spotify Table of Contents Introduction 1 iTunes 2 Spotify 2 Why are iTunes and Spotify so popular? 4 Critique 4 Sources 5 Introduction In this casework‚ we want to focus on the changing environment of music industry. It started with radio‚ later on gramophone‚ vinyl and records‚ CD’s and now online music. We want to research why this new type of listening and sharing music is so popular and finally‚ will
Premium Music industry Apple Inc. Mobile phone
SPOTIFY Segmentation & Positioning Strategy Prepared for: Trenz Pruca‚ Title Prepared by: Shannon Casey‚ 13 May 2014 SPOTIFY EXECUTIVE SUMMARY Spotify aims to make music more accessible by breaching the gap between musicians and music listeners. By creating a legal streaming service which benefits both the consumer and musicians. The industry is in a period of rapid growth especially in terms of the way by which people are experiencing and accessing music. By being a part of this... By determining
Premium Music industry Target market Marketing