DISSERTATION LITERATURE REVIEW In this literature review we will be looking at reading based around the idea of progression within music. Comparisons between different pieces of text regarding the current position of music‚ and if possible‚ the future of music and how it can progress. The main books in discussion will consist of‚ “Simon Reynolds:Retromania”‚ “David Gauntlett:Making is Connecting”‚ Attali:The Political Economy of Music. A lot of the quotes that will
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How the effects of digitalization could change the future of the Hollywood film industry Introduction This paper will explore the different effects that digitalization has on the Hollywood film industry. Digitalization technically means turning different types of information like sounds‚ texts or images into binary code. This seemingly small change in technology has a great impact on the production‚ exhibition and distribution of Hollywood films. The
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Jenny and Jacob broke up last night. Alex liked Isabel’s status‚ Carly had a bad day‚ Jeff got an A on his biology test‚ and Annie just unfriended Jessica for the third time. I would have known none of this if I did not have a Facebook. Another example that our generation willingly shares too much information over Facebook. Facebook creates a sense of false security that encourages consumers to express nearly every thought online. This leads us to question‚ just how private is life in the digital
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Executive Summary Sirius XM Holdings Incorporated has been in business for six years as a merged company and their main line of business is satellite radio. Today it “is the largest radio broadcaster measured by revenue and has 25.6 million subscribers.” SiriusXM creates and broadcasts commercial-free music; premium sports and live events; news and comedy; exclusive talk and entertainment; and the most comprehensive lineup of Latin commercial-free music‚ sports‚ and talk programming in radio” (SiriusXM
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Sirius Xm (SIRI) Turnaround post 2007 merger Industry: * Prior to change: Sector: Consumer Services / Industry: Broadcasting - Radio * After change: Sector: Consumer Services / Industry: Broadcasting - Radio Challenge Years: Pre and Post 2007 (merger) •Introduction: * Sirius and XM‚ separate companies‚ began to compete in the satellite radio business in 2001 and 2002. Target market was car drivers and daily commuters who listened to their local radio stations that they preferred‚ but
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Table of Contents Executive Summary5 Mission Statement6 Situational Analysis6 Industry Environment6 Political & Legal Forces6 Socio-Cultural Forces7 Technological Forces7 Economic Forces7 Competitive Environment8 Internal Environment9 Corporate Cultures9 SWOT10 Strengths10 Weaknesses11 Opportunities11 Threats12 Marketing Strategy13 Objectives13 Target Markets13 Strategies15 Positioning17 Marketing Mix19 Product19 Quality19 Design20 Features20 Packaging21 Price21 Promotion24
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EXPLAIN WHY IT IS IMPORTANT FOR MARKETERS TO UNDERSTAND THE CONCEPTS OF MARKET SEGMENTATION AND TARGET MARKETING. DISCUSS IN DETAIL DIFFERENT METHODS MARKET SEGMENTATION AND TARGET MARKETING STRATEGIES AVAILABLE TO USE BY MARKETERS. PROVIDE EXAMPLES TO SUPPORT YOUR ANSWERS ON THE BASIS OF EITHER A SINGLE CASE COMPANY OR SEVERAL COMPANIES FROM ANY INDUSTRY OF YOUR CHOICE. Table of Contents TITLE PAGE 1 TABLE OF CONTENTS 2 INTRODUCTION 3 MARKET SEGMENTATION 3 TARGET MARKETING 6 ONLINE NETWORKING
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It was February 7‚ 1964 when four British gentlemen stepped from a plane onto American soil. Americans’ ears will be changed forever. These four gentlemen are better known as The Beatles‚ and they were quite possibly the most popular British band of all time both in UK soil and American. The Beatles paved the way for other British musicians in the American music industry. The following list will show you which artists from the UK are most popular here in America. One thing to remember the music
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KUNV 91.5 HD2 Marketing Plan Randi Walsh Jack Schibrowsky Marketing 472 December 12‚ 2012 Executive Summary 4 Internal Analysis for KUNV 91.5 HD2 “The Rebel” Relevant Local KUNV 91.5 HD Radio History (Focus on The REBEL) 5 What is important for KUNV HD2 The Rebel Radio- how do they measure success? 5 What are the Competitive Advantages of this Station? What are its unique features? 5 Why will customers want to listen to this station 6 Current Programming and shares
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Jenna Dang - jennadang1010@csu.fullerton.edu Khoa Nguyen - khoadnguyenus@csu.fullerton.edu Nikki Nguyen - nikkinguyen_2013@csu.fullerton.edu Patrick Hartnett - hinkypat@csu.fullerton.edu MARKETING PLAN REPORT Marketing Plan for Samsung Electronics I. Executive Summary “At Samsung‚ we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society” (samsung.com/us/aboutsamsung). At Samsung we like
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