Case Study 2 Springfield Express Instructions: Springfield Express is a luxury passenger carrier in Texas. All seats are first class‚ and the following data are available: Number of seats per passenger train car | 90 | Average load factor (percentage of seats filled) | 70% | Average full passenger fare | $160 | Average variable cost per passenger | $70 | Fixed operating cost per month | $3‚150‚000 | a. What is the break-even point in passengers and revenues per month? Break-even
Premium Management Marketing Strategic management
ANSWER KEY 1. The budget at Springfield is an imposed “top-down” budget that fails to consider both the need for realistic data and the human interaction essential to an effective budgeting/control process. The President has not given any basis for his goals‚ so one cannot know whether they are realistic for the company. True participation of company employees in preparation of the budget is minimal and limited to mechanical gathering and manipulation of data. This suggests there will be little
Premium Vice President of the United States Marketing Vice president
After reading the case study on The Springfield Nor’easters‚ there are some key issues that really stuck out. The main issue was that Larry Buckingham‚ who was the marketing director for the Nor’easters‚ had to figure out how to sell season tickets‚ regular tickets‚ and merchandise at their games. The Nor’easters were set to take their home field in Springfield Massachusetts‚ which is about 90 miles west of Boston. This in itself makes it difficult to sell tickets to minor league baseball games as
Premium Major League Baseball Baseball Minor league baseball
The Springfield Nor’easters: Maximizing Revenues in the Minor Leagues Case Analysis Grace Chan 996834207 Date Submitted: November 4th‚ 2010 Date Due: November 4th‚ 2010
Premium Major League Baseball Marketing Game
Morales Springfield College Admissions Essay Within the first 5 minutes on the Springfield campus‚ on my way to the admissions tour‚ I came across a student who happened to be wearing New York Knicks apparel. We engaged in conversation about a previous nights game the Knicks played‚ as I happen to be a Knicks fan myself. A few minutes after arriving on campus‚ I felt like I had something in common with at least one person at Springfield College. Will Springfield be a good fit
Free New York New York City Basketball
Springfield’s South End district has been struggling over the past 10 years. Businesses are starting to close and the area is very run down. Although the South End district has seen better days‚ the town of Springfield has started a rehabilitation project that includes fixing roofs‚ Windows‚ landscaping‚ and many other things as a way to try and rebuild the neighborhood. There is a lot of work that has to be done so it is still a work in progress but Springfield’s south end is on the rise for the
Premium New York City Population density American films
Springfield Nor’easters Group 9 Larry Buckingham‚ Marketing director for Nor’easters‚ a new Class A minor league baseball team in Springfield‚ Massachusetts had been to come up with the pricing strategy for tickets. Challenge for him is to achieve break even on the first year‚ also by handling the marketing strategies for the team‚ and all above the following. 1. Springfield is more economical‚ they are concerned about their spending. 2. Ticket revenue should be from mix of season tickets‚ group
Free Major League Baseball Baseball Minor league baseball
have not yet addressed a post-sale express warranty claim. Therefore‚ there is not much direct precedent on this issue. Nevertheless‚ it does not appear the Plaintiff’s claim meets the required elements of an express warranty claim. A plaintiff must prove five elements to show a valid express warranty claim: 1) the existence of an express warranty‚ 2) the plaintiff relied on the express warranty when making the purchase‚ 3) the product did not conform to the express warranty‚ 4) the plaintiff’s injury
Premium Audit Financial statements Contract
1.How and why has the express mail industry structure evolved in recent years? How have the changes affected small competitors? The US express mail industry is highly consolidated. 85% of the market is served by 3 service providers. There are six second tier players who serve the remaining 15%. FedEx and UPS lead the industry in services and innovation. The following trends have been observed in this Industry. Services: A host of services are provided to suit the needs to different businesses.
Premium Deutsche Post Express mail TNT N.V.
Kevin Tame Business Research 2/23/2010 Springfield Nor’easters Case #1 Evaluate the research survey undertaken by the League Sports Association and by Larry Buckingham‚ Nor’easters marketing director. Consider each step in the process that led to the findings of the survey Buckingham started his research by using the League Sports Association survey done in 2005 and confirmed that families with school age children were more likely to attend sporting events. He also found that 73% of the audience
Premium Price Revenue Pricing