Case Study Springfield Nor ’easters: Maximizing Revenue May 20‚ 2014 Lashenda Beauharnais AMBA 650 section 9040 Professor Boyle TABLE OF CONTENTS I. CASE SUMMARY 3 II. KEY ISSUES 4 III. ANALYSIS AND EVALUATION 4 IV. RECOMMENDATIONS 7 Appendix A: REFERENCES 13 I. CASE SUMMARY Springfield is the third largest city in Massachusetts where the newly formed minor league baseball team‚ The Nor ’easters‚ was recently introduced. The Nor ’easters baseball season is set to
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After reading the case study on The Springfield Nor’easters‚ there are some key issues that really stuck out. The main issue was that Larry Buckingham‚ who was the marketing director for the Nor’easters‚ had to figure out how to sell season tickets‚ regular tickets‚ and merchandise at their games. The Nor’easters were set to take their home field in Springfield Massachusetts‚ which is about 90 miles west of Boston. This in itself makes it difficult to sell tickets to minor league baseball games as
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The Springfield Nor’easters: Maximizing Revenues in the Minor Leagues Case Analysis Grace Chan 996834207 Date Submitted: November 4th‚ 2010 Date Due: November 4th‚ 2010
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is that of the customer profile about 39% of the population would be willing to go to at least one game a year. This allows the conclusion to be drawn that 21‚582 people will at least come once in the season. Buckingham needs at least 50% of the Springfield population to attend at least one game throughout the season to break even. Furthermore the research shows an good indicator of what customers are willing to pay for a ticket. Most customers are not willing to pay higher for premium seating and
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Revenue Management and Pricing Case 1: The Springfield Nor’easters: Maximizing Revenues in the Minor Leagues Question 1: Based on the survey‚ we determine the accumulated percentage of customers’ willingness to pay at each price. Since the demand differs as the price changes‚ we want to see by which combination we can maximize our profit. Assuming the population is 100 people‚ we multiply the accumulated percentage and the price to estimate our revenue: Therefore we get our initial estimate of
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Morales Springfield College Admissions Essay Within the first 5 minutes on the Springfield campus‚ on my way to the admissions tour‚ I came across a student who happened to be wearing New York Knicks apparel. We engaged in conversation about a previous nights game the Knicks played‚ as I happen to be a Knicks fan myself. A few minutes after arriving on campus‚ I felt like I had something in common with at least one person at Springfield College. Will Springfield be a good fit
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Easter is one of the most important Christian festivals which is observed in March or April. On this day the Christians celebrate the resurrection of Jesus after his death by crucifixion which is believed to have happened during this time around 30-33 A.D. In Western Christianity‚ Easter always falls on a Sunday between March 22 and April 25. The following day this is an Easter Monday‚ a holiday in countries having predominant Christian tradition. In Western countries‚ Easter marks the end
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Flanders of Springfield Question 1) Suppose that Flanders decides to price at $100 and order 1200 sweaters. 3a. What is the contribution if demand is 600 sweaters? Revenue = (600*100)+(600*15) Cost = (1200*35) Profit = Contribution = Revenue – Cost 3b. What is the contribution if demand is 1‚200 sweaters? Revenue = (1200*100) Cost = (1200*35) 3c. What is the contribution if demand is 2‚400 sweaters? Revenue = (1200*100) Cost = (1200*35) There is nothing that can be done if
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Case 1. Springfield National Bank Executive Summary Dawson Stores‚ Inc. is in need of a US $ 1 million credit line from Springfield National Bank on an unsecured basis. This study was conducted to determine if Dawson Stores Inc. will be a good credit risk for the bank by taking into consideration the company?s financial condition‚ character reference and loan security. Financial ratio and trend analyses show the company?s increasing profitability and long-term stability. It is recommended
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Easter in Ukraine. Easter (in Ukrainian: ‘Velykden’ or ‘Pasha’) is the most important holiday of the year in Ukraine. It’s celebrated on each first week after vernal equinox and full moon. Preparation for Easter starts seven weeks ahead of time with the advent of Lent. Believers don’t eat meat and any animal products. Palm Sunday‚ the week before Easter‚ is known in Ukraine as Willow Sunday. People bring home willow branches which have been blessed in church and beat this willow of children
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