After reading the case study on The Springfield Nor’easters‚ there are some key issues that really stuck out. The main issue was that Larry Buckingham‚ who was the marketing director for the Nor’easters‚ had to figure out how to sell season tickets‚ regular tickets‚ and merchandise at their games. The Nor’easters were set to take their home field in Springfield Massachusetts‚ which is about 90 miles west of Boston. This in itself makes it difficult to sell tickets to minor league baseball games as
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The Springfield Nor’easters: Maximizing Revenues in the Minor Leagues Case Analysis Grace Chan 996834207 Date Submitted: November 4th‚ 2010 Date Due: November 4th‚ 2010
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Case Study Springfield Nor ’easters: Maximizing Revenue May 20‚ 2014 Lashenda Beauharnais AMBA 650 section 9040 Professor Boyle TABLE OF CONTENTS I. CASE SUMMARY 3 II. KEY ISSUES 4 III. ANALYSIS AND EVALUATION 4 IV. RECOMMENDATIONS 7 Appendix A: REFERENCES 13 I. CASE SUMMARY Springfield is the third largest city in Massachusetts where the newly formed minor league baseball team‚ The Nor ’easters‚ was recently introduced. The Nor ’easters baseball season is set to
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is that of the customer profile about 39% of the population would be willing to go to at least one game a year. This allows the conclusion to be drawn that 21‚582 people will at least come once in the season. Buckingham needs at least 50% of the Springfield population to attend at least one game throughout the season to break even. Furthermore the research shows an good indicator of what customers are willing to pay for a ticket. Most customers are not willing to pay higher for premium seating and
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Revenue Management and Pricing Case 1: The Springfield Nor’easters: Maximizing Revenues in the Minor Leagues Question 1: Based on the survey‚ we determine the accumulated percentage of customers’ willingness to pay at each price. Since the demand differs as the price changes‚ we want to see by which combination we can maximize our profit. Assuming the population is 100 people‚ we multiply the accumulated percentage and the price to estimate our revenue: Therefore we get our initial estimate of
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ANSWER KEY 1. The budget at Springfield is an imposed “top-down” budget that fails to consider both the need for realistic data and the human interaction essential to an effective budgeting/control process. The President has not given any basis for his goals‚ so one cannot know whether they are realistic for the company. True participation of company employees in preparation of the budget is minimal and limited to mechanical gathering and manipulation of data. This suggests there will be little
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Case Study 2 Springfield Express Instructions: Springfield Express is a luxury passenger carrier in Texas. All seats are first class‚ and the following data are available: Number of seats per passenger train car | 90 | Average load factor (percentage of seats filled) | 70% | Average full passenger fare | $160 | Average variable cost per passenger | $70 | Fixed operating cost per month | $3‚150‚000 | a. What is the break-even point in passengers and revenues per month? Break-even
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In the spring of 1934 an organization launched its first Easter “seals” campaign to raise money for its services. The reasons such a campaign came to be was from an event in 1907‚ when an Ohio-businessman‚ Edgar Allen‚ lost his son in a streetcar accident. Selling his business after not having the adequate medical services available to save his son‚ he began fund-raising to build a hospital in his hometown of Elyria‚ Ohio. Allen was beyond shocked through the new hospital to discover that children
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Decisions. Decisions. What should I do? It’s the beginning of Easter break‚ it’s time to stay up late and sleep in. Plus‚ my best friend‚ Caroline‚ has called and wants me to go camping with her and her family in Georgia. I really want to go but there is only one thing stopping me from packing my swimsuit and suntan lotion‚ and going to Georgia. It is the commitment I made two years ago to learn how to play the bass guitar and join my church’s worship team. Now‚ I must make the choice between going
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Morales Springfield College Admissions Essay Within the first 5 minutes on the Springfield campus‚ on my way to the admissions tour‚ I came across a student who happened to be wearing New York Knicks apparel. We engaged in conversation about a previous nights game the Knicks played‚ as I happen to be a Knicks fan myself. A few minutes after arriving on campus‚ I felt like I had something in common with at least one person at Springfield College. Will Springfield be a good fit
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