Case Study Springfield Nor ’easters: Maximizing Revenue May 20‚ 2014 Lashenda Beauharnais AMBA 650 section 9040 Professor Boyle TABLE OF CONTENTS I. CASE SUMMARY 3 II. KEY ISSUES 4 III. ANALYSIS AND EVALUATION 4 IV. RECOMMENDATIONS 7 Appendix A: REFERENCES 13 I. CASE SUMMARY Springfield is the third largest city in Massachusetts where the newly formed minor league baseball team‚ The Nor ’easters‚ was recently introduced. The Nor ’easters baseball season is set to
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After reading the case study on The Springfield Nor’easters‚ there are some key issues that really stuck out. The main issue was that Larry Buckingham‚ who was the marketing director for the Nor’easters‚ had to figure out how to sell season tickets‚ regular tickets‚ and merchandise at their games. The Nor’easters were set to take their home field in Springfield Massachusetts‚ which is about 90 miles west of Boston. This in itself makes it difficult to sell tickets to minor league baseball games as
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The Springfield Nor’easters: Maximizing Revenues in the Minor Leagues Case Analysis Grace Chan 996834207 Date Submitted: November 4th‚ 2010 Date Due: November 4th‚ 2010
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is that of the customer profile about 39% of the population would be willing to go to at least one game a year. This allows the conclusion to be drawn that 21‚582 people will at least come once in the season. Buckingham needs at least 50% of the Springfield population to attend at least one game throughout the season to break even. Furthermore the research shows an good indicator of what customers are willing to pay for a ticket. Most customers are not willing to pay higher for premium seating and
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Revenue Management and Pricing Case 1: The Springfield Nor’easters: Maximizing Revenues in the Minor Leagues Question 1: Based on the survey‚ we determine the accumulated percentage of customers’ willingness to pay at each price. Since the demand differs as the price changes‚ we want to see by which combination we can maximize our profit. Assuming the population is 100 people‚ we multiply the accumulated percentage and the price to estimate our revenue: Therefore we get our initial estimate of
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Morales Springfield College Admissions Essay Within the first 5 minutes on the Springfield campus‚ on my way to the admissions tour‚ I came across a student who happened to be wearing New York Knicks apparel. We engaged in conversation about a previous nights game the Knicks played‚ as I happen to be a Knicks fan myself. A few minutes after arriving on campus‚ I felt like I had something in common with at least one person at Springfield College. Will Springfield be a good fit
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Springfield Nor’easters Group 9 Larry Buckingham‚ Marketing director for Nor’easters‚ a new Class A minor league baseball team in Springfield‚ Massachusetts had been to come up with the pricing strategy for tickets. Challenge for him is to achieve break even on the first year‚ also by handling the marketing strategies for the team‚ and all above the following. 1. Springfield is more economical‚ they are concerned about their spending. 2. Ticket revenue should be from mix of season tickets‚ group
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Kevin Tame Business Research 2/23/2010 Springfield Nor’easters Case #1 Evaluate the research survey undertaken by the League Sports Association and by Larry Buckingham‚ Nor’easters marketing director. Consider each step in the process that led to the findings of the survey Buckingham started his research by using the League Sports Association survey done in 2005 and confirmed that families with school age children were more likely to attend sporting events. He also found that 73% of the audience
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ANSWER KEY 1. The budget at Springfield is an imposed “top-down” budget that fails to consider both the need for realistic data and the human interaction essential to an effective budgeting/control process. The President has not given any basis for his goals‚ so one cannot know whether they are realistic for the company. True participation of company employees in preparation of the budget is minimal and limited to mechanical gathering and manipulation of data. This suggests there will be little
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Easter is one of the most important Christian festivals which is observed in March or April. On this day the Christians celebrate the resurrection of Jesus after his death by crucifixion which is believed to have happened during this time around 30-33 A.D. In Western Christianity‚ Easter always falls on a Sunday between March 22 and April 25. The following day this is an Easter Monday‚ a holiday in countries having predominant Christian tradition. In Western countries‚ Easter marks the end
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