The Brand Elements of Vodafone Submitted to: Prof. Manoj Motiani Submitted by: Bharat Kumar Bajaj Vimal Jagani Vipul Gupta Bhuvaneshwar
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STUDY ON THE IMPORTANCE‚ROLE‚CONSUMER IMPACT & BUDGET OF VISUAL MERCHANDISING Dissertation Submitted to the Padmashree Dr. D.Y. Patil University In partial fulfillment of the requirements for the award of the Degree of MASTERS IN BUSINESS ADMINISTRATION Submitted by:
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AI & Soc (2014) 29:11–21 DOI 10.1007/s00146-012-0435-x ORIGINAL ARTICLE Authentic virtual others? The promise of post-modern technologies Taylor Dotson Received: 17 May 2012 / Accepted: 18 September 2012 / Published online: 30 September 2012 Ó Springer-Verlag London 2012 Abstract While modern technological development has promised the liberation of humanity from the constraints of the natural world: disease‚ toil‚ hunger and so on‚ postmodern technological developments promise a
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Introduction to Brand Strategy Introduction The objective of brand strategy is to support in developing the key elements of a brand strategy by guiding you through a defined process. Developing a powerful brand is both a strategic and a creative exercise that involves appraising every aspect of a business and how it needs to be experienced. It is important to remember that it all starts with your core market and customer insight. Understanding who your most valuable customer is‚ will always
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Brand elements analysis Brand elements analysis The market competition is very fierce so most companies are not only having one brand product; they often need to launch a new brand to develop new markets. Behind every new brand‚ there is not only a motive power from intense market competition but also is the companies’ ambitions of expand territory. New brand will not have too much influence to the companies’ original brand which means company tend to be undertake less risk. Thus it is a good
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4‚ pp. 223-233‚ Apr 2012 (ISSN 2220-3796) Brand Elements Lead to Brand Equity: Differentiate or Die Mosarrat Farhana University of Dhaka‚ Bangladesh mosarrat_58@yahoo.com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart. Brand is a combination of name‚ symbol or design‚ which
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An Assainment on A search for the spritself in Derek Walcott’s poetry. Submitted by Md Aminul Islam MA in English Batch:10th Roll:155 ID.No.:WUB07/12/10/155 Submitted To Rakibul Hasan Lecturer in English WORLD UNIVERSITY OF BANGLADESH WORLD UNIVERSITY OF BANGLADESH An Assainment on A search for the spritself in Derek Walcott’s poetry. Submitted by Md Imtiaj Dhali MA in English Batch:10th
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Hamza Aziz General Chemistry I Lab 09/12/2007 Lab 7 Density of Sprite and Diet Sprite Abstract: The density of regular Sprite was found to be 1.037 +/- g/mL. compared to Diet Sprite which was 0.9965 +/- g/mL. Among the three volumetric glassware Pipette was most precise (ó=0.0016 g/mL). Burette was the second best (ó=0.0023 g/mL) and graduated cylinder was the least precise (ó= 0.007 g/mL). Density was found to be intensive property. The slope of the graph of mass against volume was 1.05
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SPRITE CHART: Shang China Setting: 1. China 2. Yangtze River 3. The seasonal monsoon winds that blow north from the Indian Ocean over Asia produce vast amounts of rainfall in the Himalayan Mountains and the Tibetan Plateau. Some of this water‚ along with rich sediments‚ flows across the Chinese Plain creating fertile farmland. The fertile areas of Eastern China are surrounded by deserts‚ vast steppes‚ high mountains and impassible jungles. 4. Tall hills helped keep out invaders. Fertile
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CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY Brand elements‚ sometimes called brand identities‚ are those trademarkable devices that serve to identify and differentiate the brand. The main brand elements are brand names‚ URLs‚ logos‚ symbols‚ characters‚ spokespeople‚ slogans‚ jingles‚ packages‚ and signage. Independent o f the decisions made about the product and how it is marketed‚ brand elements can be chosen in a manner to build as much brand equity as possible. That is‚ according to the customer-based
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