Introduction Unemployment in Spain is a constant phenomenon that has worsened in recent years. As it stands‚ the youth unemployment level is now record high at 55%. According to the article‚ the economy has dived into a recession causing many workers to lose their jobs (Ainger‚ 2013).It is statistically proven that suicide rates are directly related to unemployment (Pritchard‚ 2014). Comparing mortality rates‚ it can be seen that rates are higher among unemployed young men and woman as to those
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Q: DISCUSS “OEDIPUS REX” AS A TRAGEDY. Ans: Aristotle’s views regarding tragedy are mainly based upon the excellencies which “Oedipus Rex” possesses as a tragedy. The play presents an imitation of an action or piece of life‚ which is serious‚ complete in itself and also having a certain magnitude. The means employed by Sophocles is language beautified by all available devices. The story is told in a dramatic form with incidents arousing pity and whereby to accomplish the catharsis of such emotions
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Niger:GDP per capita‚ PPP GDP per capita‚ Purchasing Power Parity: For that indicator‚ the World Bank provides data for Niger from 1980 to 2011. The average value for Niger during that period was 682.21 U.S. dollars with a minumum of 597.06 U.S. dollars in 2000 and a maximum of 940.95 U.S. dollars in 1980. Below we provide more information about: GDP per capita‚ PPP in Niger. From: To: Niger198019831986198919921995199820012004200720105006257508751‚000 739.42 GDP per capita in Niger
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The Impact of Brand Personality on Brand-Aroused Feelings Dr Karen Miller School of Management and Marketing‚ University of Southern Queensland‚ Toowoomba‚ QLD‚ Email: Miller@usq.edu.au Brand managers are increasingly using brand personality to differentiate and uniquely position their brand without really knowing its effects. This study begins to addresses this gap by examining the effects of brand personality on brand-aroused feelings across the product categories of sport shoes‚ mobile phones
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summary Sunsilk is one of the world ’s most popular hair care brands and is currently marketed in more than 50 countries. It was launched in India in 1964 .Over the decades it has been revamped‚ constantly keeping it contemporary with the changing times and consumer preferences. Objective: To enable brand image measurement of Sunsilk. Methodology: The two models developed are: 1 Model used Instrument of data collection Sample size Brand asset valuator model Questionnaire 25 respondents 2 Model
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is evolving rapidly. It is a parable that now Indian retail industry requires lots more of fashion. The organized retailing is developing at rapid speed. It is agreeable to all that fashion is a vital part of both the retail industry as well as the brands. Fashion has led the retail industry boom and it has sustained its dominance in malls‚ markets and stores. With radically changing fashion and retail industry‚ the Indian consumers are facing considerable transformation. With an increase income levels
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try harder Philips Attribute: innovation‚ quality Zara Attribute: distribution level Cup-a-Soup Use: 4 o’clock Cup-a-Soup Coca-Cola Product class: soft drinks‚ first Cola‚ but also FUN (intangible element) Tools for positioning • Positioning map • Positioning statement • Find the paradox • Brand value pyramid Another tool: Find the paradox • Overcome negatively correlated attributes and benefits (paradox) Examples of neg. correlated attributes and benefits • Price and quality •
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"Purse" or "Handbag" or "Pouch" [edit] The term "purse" originally referred to a small bag for holding coins. In British English‚ it is still used to refer to a small coin bag. A "handbag" is a larger needed accessory‚ that holds items beyond currency‚ such as a woman’s personal items and emergency items to survive on. American English typically uses the terms "purse" and "handbag" interchangeably. The term "handbag" began appearing in the early 1900s. Initially‚ it was most often used to refer
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UHT milk: UHT treatment is a thermal process for preserving liquid milk. UHT stands for Ultra High Temperature. Micro-organisms are killed by heating to 137 - 140 degrees C for a very short time (2-10 s). If the milk is packaged under aseptic conditions it can be stored at room temperature for months. Process of UHT milk Production UHT Treatment Therm Aseptic Flex Cost-effective production with multi-product flexibility means reliable‚ highly efficient solutions that meet the most demanding
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Nescafe Brand Management Brand Audit Objectives‚ Scope‚ and Approach Objectives: We seek to understand the health of Nescafé’s brand equity and basis of positioning in order to generate strategic recommendations based on this analysis. Scope: In order to meet our brand objectives we will seek to understand Nescafé’s brand equity‚ core brand values‚ and associations in the United States. We believe that analyzing parts of the global Nescafé brand is pivotal to being able to comprehend the brand’s
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