AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 SUBJECT:-E-COMMERCE MANAGEMENT COURSE : Total Marks : 80 Attempt all the cases Case 01 GM’s E-Business Strategy INTRODUCTION US-based General Motors (GM)‚ the largest automobile company in the world‚ was in trouble in the late 1990s. The company’s market share in the US automobile market had been steadily declining from a high of 50% in the late 1960s to a low of 28% by 1999.Analysts pointed out that GM had been in the grip of a vicious
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2 May 2004 What Is a Case Study and What Is It Good for? JOHN GERRING Boston University T his paper aims to clarify the meaning‚ and explain the utility‚ of the case study method‚ a method often practiced but little understood. A “case study‚” I argue‚ is best defined as an intensive study of a single unit with an aim to generalize across a larger set of units. Case studies rely on the same sort of covariational evidence utilized in non-case study research. Thus‚ the case study method
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Kendra Tracy Maryland Allen English Comp. November 9 2009 Sexually Active Teenagers Sexually transmitted diseases excel in a society of premarital sex‚ where teens have many sex partners. A direct result of this is STD’s becoming more abundant among the population. The misuse of contraceptives by teens is one reason STD’s are plaguing our children. Many teens believe that condoms or the pill will stop the spread of herpes and other diseases‚ but in fact‚ they do not stop the spread
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A Case study about Adidas as an International sports goods manufacturing brand. Objectives: To understand customer trends with respect to sports products. To identify the main strategic issues and customer behaviors faced by Adidas in maintaining their current global competitive position. To evaluate potential strategic options that Adidas should consider in order to sustain and develop their global competitive positioning. To discuss the implications of these options for the strategic management
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ECO204: Solutions to Homework 5 1. True‚ False‚ Uncertain a. False. Methods to eliminating moral hazard include writing efficient contracts between principals and agents‚ bonding and deferred payments. The methods to eliminate adverse selection include sending signals and relying on 3rd parties to verify quality. b. True. When there is asymmetric information‚ it drives out high-quality goods because consumers have a difficult time differentiating between high- and low-quality goods. As a result‚
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turn its desires into reality in the face of intense competition. Setting clear and specific aims and objectives is vital for a business to compete. However‚ a business must also be aware of why it is different to others in the same market. This case study looks at the combination of these elements and shows how Kellogg prepared a successful strategy by setting aims and objectives linked to its unique brand. One of the most powerful tools that organisations use is branding. A brand is a name‚ design
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1) Active and passive Compare the following sentences: Your little boy broke my kitchen window this morning. My kitchen window was broken by your little boy. In the first sentence‚ the person who did the action (your little boy) is the subject‚ and comes first; then we say what he did (with the verb‚ broke) and what he did to (the object‚ my kitchen window). In the second sentence‚ the opposite happens: we start by talking about my kitchen window (the object of the first the
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CASE STUDY Elective 1 Intro. To Software Engineering Submitted by: Rey C. Leberiaga Hanoel Mantong Jun Smith Samson BSAIT 3-A Submitted to: Mr. John Rey Espino Instructor LOAD WITH BEST CARE EXPRESS INC. I. Introduction Do you want your money and package safe? Send it through LBC. Local or International We have it. Being the country’s leading remittance and courier company‚ LBC endeavors to serve Each and every Filipino. Through
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Case studies for use in Groups (First in first served! Once a group has chosen a case study‚ it is no longer available for another group. Choose carefully‚ some are more difficult than others‚ offering the chance to shine! Remember: you need to carry out ethical due-diligence. Good recommendations foresee different possible outcomes and challenges.) 1. You are a management team at a bank that is feeling competitive pressures: the financial crisis has made international borrowings more expensive and
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Active Listening Essay May 7‚ 2008 Active listening is a communication skill that facilitates understanding‚ comprehension‚ and compassion between people. Good listeners “actively process information‚ make pertinent comments‚ and ask relevant questions” (Brent and Anderson 123). They are engaged in the conversation and purposeful in listening‚ thereby creating opportunities that improve relationships‚ increase cooperation‚ solve problems‚ and build intimacy. According to Philippa Cordingley‚ founder
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