CREATE A WINNING BRAND THROUGH EXPANDING BRAND EQUITY Prepared By A.P Narasinghe Reg No. Driving Brand For Results June 2013 Examination Postgraduate Diploma In Marketing SRI LANKA INSTITUTE OF MARKETING Acknowledgements I am heartily thankful to Mrs. Tharangi Wijethunga‚ whose encouragement‚ supervision and support from the preliminary to the concluding level enabled me to develop an understanding of the subject. I would also like to thank to Mrs. Indika and the supporting
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Physical Evidence………………………………………………………….08 Weaknesses and Strategies……………………………………………………09 INTRODUCTION Launched on 3rd of October 2009 by the McLaren’s Group which has been a name with great passion towards improvement of motor sports in Sri Lanka‚ Speed Drome (Pvt) Ltd. is every Pro/Go-karter’s heaven on earth. Located amidst green pasture in close proximity to the parliament complex and Buddhadasa play ground in Battaramulla‚ Speedrome is a fully equipped and professionally fitted race track
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model of change has helped the company to consistently manage changes. Ceylon tea has been consumed globally since they produce some of the finest tea in the world and this is a family that has been involved with tea since its introduction to Sri Lanka. According to Akbartea website (1867) Tyeabally Sheikh Hebtulabhoy’s grandsons- Abbas‚ Abid and Inayet Akbarally formed Akbar Brothers in 1969. Within 3 years Akbar Brothers succeeded in making significant breakthroughs into major tea markets in
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“Dasabodhisattuppattikathā Aṭṭhakathā” (Dbk-a) is of one hundred and thirty six (136) pages. The author of the above work‚ Ven. Medagampitiye Wijithadhamma‚ professor in pali at the University of Sri Jayewardenepura‚ himself introduces that it is a pali commentary. The Dbk-a was published by S. Godage and Brothers (PVT) LTD‚ Colombo 10‚ Sri Lanka in 2017 in two scripts; Sinhalese and Romanized. The introduction and the back cover of the book assert that the author’s expectation‚ by writing this commentary‚ was prolong
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Asian nations‚ founded in December 1985 and dedicated to economic‚ technological‚ social‚ and cultural development emphasizing collective self-reliance. Its seven founding members are Bangladesh‚ Bhutan‚ India‚ the Maldives‚ Nepal‚ Pakistan‚ and Sri Lanka. Afghanistan joined the organization in 2005. Meetings of heads of state are usually scheduled annually; meetings of foreign secretaries‚ twice annually. It is headquartered in Kathmandu‚ Nepal. The 11 stated areas of cooperation are agriculture;
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There vision is to become the number one biscuit in Asia. Product portfolio CBL now produces various food items which have become house hold names in Sri Lanka. CBL expansion is not only with biscuits to which consumers are more familiar‚ they also have chocolates under brand name ‘Ritzbury’ since 1990s. The other brands are Tiara and Lanka Soy. There are numerous subcategories under each product. There are jellies‚ soya base products‚ cereal products‚ herbal porridges‚ soups and much more.
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SEMESTER SPRING 2013 PRINCIPLES OF MARKETING (MGT301) ASSIGNMENT NO: 1 Opening Date: 27 April‚ 2013 Due Date: 02 May‚ 2013 Marks: 20 TOPIC: Market Analysis & Selection through Strategic Planning Learning Objective: In order to suggest to company for market best suited for entry first we have to make feasibility report by drawing comparison between the two countries in the following main areas. 1) a. economic comparison B. inference based on above comparisons
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THE COMPETITIVENESS PROGRAM (TCP) A Sri Lankan Case Study of Firm-Level Competitiveness Hemas Holdings Limited Shehara de Silva & Christine Dias Bandaranaike SUBMITTED TO USAID/Colombo
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constantly evaluating the ways of means of creative training tools to impart the actual skillsand knowledge in order to empower the human capital.Understanding The importance this newly raised important aspect‚ most of the educational institutions in Sri Lanka have initiated programmes‚ projects and activities for developing soft skills in their students . Outbound Training (OBT) is a technique used to enhance the efficiency of participants through Experiential Learning. In other words‚ taking the group
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Mass Media and Class From Class Explain Mead and Cooley’s concept of the generalized other. Mead’s concept of the “generalized other” is also essential to his theory‚ which he defines as an organized and generalized attitude of a social group. It is basically our perception of what others think of us. The individual defines his or her own behavior with reference to the generalized attitude of the social group(s) they occupy. When the individual can view himself or herself from the standpoint
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