STA Travel‚ the largest student travel agency in the world‚ needs to evaluate whether or not the company should establish a presence in Second Life‚ a growing role-playing game that many companies began to invest in around the world. STA Travel has the choice to develop a virtual marketing presence on the computer simulated virtual world of Second Life. The website would include information about destinations and help to promote events related to the real-world destinations that users will eventually
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Case Study 1: STA Travel Island Table of Contents Background: STA Travel 3 Alternative 1: Second Life 3 Advantages 3 Disadvantages 3 Alternative 2: Pinterest 3 Advantages 3 Disadvantages 3 Alternative 3: Marketing to the Alumni 3 Advantages 3 Disadvantages 3 Background: STA Travel STA Travel was founded in 1979. They have marketed themselves as the world’s largest student travel organization. Since the time they were founded‚ they have grown to include several countries
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History/Situation: STA Travel is a subsidiary of a privately held company‚ Diethelm Keller Holding LTD‚ marketing as "the world’s largest student travel organization helping students travel in over 90 countries". Historically‚ STA utilized retail travel agencies located near or on college campuses; however the Internet has introduced new online competitors. The internet is predicted to account for more bookings than offline alternatives. In response to STA’s global customer base‚ STA delegated the
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Case Study 4 Second Life is made up of individuals who want to experience a virtual world. There are college students in this virtual community as well middle-aged adults who both want to experience virtual destinations. Second life is already taking steps in making Web 2.0 technology‚ as they are revolutionizing the virtual community. They are doing this by adding options to visit real life places through advertisements on Second Life. This is providing them with a strong marketing technique because
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exposure to virtual online worlds such as Second Life. After learning about Second Life in class‚ various research and creating an avatar online and exploring the virtual world‚ I am amazed at everything it has to offer. Second Life is not only a type of internet game‚ it is a space where there are no limits to your creativity and expression. Strong communities are created and are even supported by the avatars’ own financial system‚ the Linden economy. Second Life is a place where you can meet and interact
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Virtual World – A Study of Second Life As a virtual world accessed through the internet‚ Second Life offers a three dimensional online digital experience that is imagined and created by its own inhabitants. Second Life boasts over 15 million users and is a universally appealing service. Many of the leading scholars on technology suggest that multi-user visual simulations like Second Life are at the edge of revolutionizing computerized technology. As such‚ Second Life can offer incredible advantages
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January 2012 There are thousands of places to visit in Second Life that will fascinate and sometimes question your mind. Once users of this program understand how to navigate various locations by teleporting and learn how to interact with objects. Everyone has the ability to enjoy whatever their destination preference is and have their own way of experiencing these destinations. I think that is the real beauty of exploring Second Life. My first teleportation selection was in the destination
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A Life Without Travel‚ is a Life Unlived ‘The world is a book and those who do not travel read only a page‚’ said St Augustine. I’ve always had a love for travel‚ give me the resources and point me in a direction and I’m there. Just the other week‚ I had the opportunity to visit one of the largest cities in the world: Hong Kong. That opportunity came to me when I was on my way to work. I got phone call from a friend who just found out about a promo for Cebu Air Pacific for flights to Hong
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1. Executive Summary A. Statement of Purpose. Second Life Gifts will provide affordable ecofriendly products comprised of recycled materials that will be handmade by disadvantaged artisans in third world and developing countries. Second Life Gifts will strive to provide its global customer base with an option in gift giving that helps at risk individuals while being environmentally friendly. B. Description of Business Second Life Gifts will be structured as a for profit‚ limited liability
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want to create a presence on Second Life for the café. Create a CRM strategy for doing business in the virtual world. Here are a few questions to get you started? How can your virtual world help business in the real world? To get a great understanding of the virtual world‚ one has to understand exactly what Second Life is. Second Life is an online virtual world developed by Linden Lab. It was launched in June‚ 2003. A lot of free viewers enable Second Life users‚ called residents to interact
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