McDonalds Case Study Introduction McDonald’s is the most famous and well-known fast-food company in the world. It was started by Dick and Mac McDonald’s in 1940. Their concept of the restaurant was based on speed and therefore called ‘Speedee Service System’ in 1948‚ which in today’s times is known as the fast food concept (Wikipedia‚ 2009). McDonald’s serves fast food to approximately 47 million people in more than 30‚000 restaurants located in 121 countries (Bized‚ 2009). The product offering has
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Identify the key elements in McDonald’s global marketing strategy. In particular‚ how does McDonalds approach the issue of standardization? As we read in the article‚ the key elements in McDonald’s marketing strategies would be the following: They sell inexpensive food. Compared to other restaurants‚ McDonald’s food has a good taste and is easily available for everyone economically. Another element would be their quick service. Since they are a fast food restaurant‚ one of their main standards
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Case Study Individual Report – International Management 15/02/2012 McDonald’s in India by Kishore Dash Until late 1980s‚ India was a very closed and protective country in terms of economic‚ political and social perspectives. However‚ after this period dramatic changes happened in all of these areas. At the time‚ the political leaders pursued policies of economic nationalism but these policies were inefficient and by 1990‚ India was facing a severe economic crisis. In response‚ the government introduced
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Motivation in the Workforce Managing employees is cited as being the biggest problem to small business owners. This is because employers very often don’t know how to handle employees. Effectively managing employees is a skill acquired through training and practice. Many books have been written on the subject‚ and courses are regularly offered through educational institutions. Motivation theories were developed or built upon the "human relations" findings. The new focus for motivation
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the world you can find a fast-food franchise such as McDonalds. When I think of McDonalds of course the first thing that comes to mind is‚ Big Mac‚ Large fries and a Milkshake‚ but to the employees of McDonalds it’s a much bigger picture. Have to ever drove out of a mcdolads “drive thru” and thought about the employee that just served you a meal? Do you know that McDonald’s employees are making 7.35 hour? Well it’s a shocking fact. McDonalds and many other fast food chain restaurants are profiting
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Apprenticeship training in the workplace‚ what do the employees think? Contents Introduction My research report is based around a questionnaire designed to analyse employee’s opinions on work based training. In particular apprenticeships‚ these are widely used by the government to increase knowledge and to train the current workforce in the work place increasing standards. Their aim is to raise the standard of education within the work place. “However research has shown that the UK lags behind
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consumer base in the fast food market. They seemed to have the market monopolized‚ however in time it’s consumer base drifted away. It would appear that Mcdonalds had become comfortable in the position it was in and put little to no emphases on product variety or quality and simply focused on the speed and convinience as the customer draw. Mcdonalds was suffering from low growth and market base as well as decreasing profits. The factors which affected this low growth and lack of profit was not only
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Motivation and Reinforcement Summary: Motivation is the art of getting people to do things or to do things more efficiently or quickly. Knowing what the human behavior will do is of the upmost importance. Some of the principals of theorist Abraham Maslow and Frederick Herzberg will open your eyes up to what really motivate people. Finding out which type of motivation intrinsic or extrinsic‚ is a building block of how a person gets influenced for better motivation. Knowing this trait is a helpful
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respondents in the 18-22 age group‚ who are mainly students‚ and even fewer respondents from the above 28 years age group who represent the working class. Importance of various parameters in fast food restaurants We asked respondents to judge McDonalds on the parameters taste of food‚ speed of service‚ cleanliness‚ ambiance and value for money‚ as to which is the most important one. The response received is represented in the pie chart below. [pic] From the survey conducted it was found
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patient/customer satisfaction through various initiatives. It demands for the availability of newer diagnostics‚ treatment procedures‚ equity‚ accountability‚ and many others. Motivation can be defined as the processes that account for an individual’s intensity‚ direction and persistence of effort toward attaining a goal. In most cases motivation stems from a need which must be fulfilled‚ and this in turn leads to a specific behavior. Fulfillment of needs results in some type of reward‚ which can be either intrinsic
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