restaurant service experience” (Vandenbosch and Mark). This case study states that McDonalds plans to extend its brand into the hotel industry by opening a hotel in Illinois. The authors look at the hotel venture’s positioning options and the McDonald’s brand extension into a different product class. In order for McDonalds to successfully extend their brand into the hotel industry‚ they must manage their growth wisely‚ rely on the strength of their corporate brand‚ and consider what their customers really
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EMPLOYEE TURNOVER AND MOTIVATION AT THE WORKPLACE FOREST CONSERVATION BOTSWANA Prepared by: Judith Nomvuyo Ndlovu 1.0 Introduction Forest Conservation Botswana (FCB) is a company registered under the Botswana’s companies’ Act and mandated to manage the Tropical Forest Conservation Fund (TFCF) in Botswana. The company is a non-profit making entity and is directed by the Ministry of Environment‚ Wildlife and Tourism on behalf of the Governments of Botswana and the United
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Introduction to Absenteeism Absence is a phenomenon that is present in organizations that are large and small‚ public or private‚ urban or rural. It is an issue of concern for many managers because it is often costly for the organization as well as for individuals. Absence is affected by many factors as well as a myriad of attitudes. Some people believe that absence may be good for an organization while others do not. Absence has been studied for decades by numerous researchers‚ in a variety of
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bGLOBALIZATION AND REAL ESTATE INDUSTRY IN INDIA - OPPPORTUNITIES AND FUTURE BUSINESS STRATEGY OF GODREJ PROPERTIES LTD By KETAN SENGUPTA CONTENTS PARTICULARS PAGES 1.0 Introduction 1
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Automobile Industry Hailed as ‘the industry of industries’ by Peter Drucker‚ the founding father of the study of management‚ in 1946‚ the automobile industry had evolved continuously with changing times from craft production in 1890s to mass production in 1910s to lean production techniques in the 1970s. The Asian countries‚ mainly by Japan‚ China and India‚ registered a 9% increase in production over last year‚ constituting 35.9% of the global production. In fact China and India posted positive
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Unionism to Hotel Workers Aims and Objectives: The aim of this project is to assess the degree of interest and involvement shown by Trade Unions in the hotel industry. The specific objectives are: • To determine the extent to which Trade Unions recognise hotel workers as a potential source of membership. • To identify the mechanisms by which Trade Unions market their services to potential members. • To identify successful and unsuccessful marketing approaches in relation to hotel workers.
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Organizational Development intervention and help partner NGOs develop planning‚ monitoring and evaluation systems‚ design and undertake strategic planning exercises‚ maintain record of Organizational Development (OD) partner’s database. • Coordinate the Staff Development Plan for
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FruitDry* Marketing Plan Group U1 Anurag Jindal Harsh Shukla Likhit Nagpal Nishith Maheshwari Sriparna Neogi 07/01/2012 *A hypothetical company which exports cashew Marketing Plan- FruitDry Cashew Industry 2 MKT2 Group U1 Executive Summary FruitDry is a hypothetical company which exports cashew and is located in Udupi district of Karnataka. The company purchases cashew kernels from the processing units in the same district and exports it to various countries. The best quality cashew which is exported
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OVERVIEW OF EMPLOYEE TURNOVER 1. Introduction Employee turnover is one of the recurring problems that all the human resource departments have to deal with. It seems at times that no matter what the efforts the human resource department puts in in retailing the employees‚ attrition never ceases. Hospitality industry is probably one among the industries where employee turnover is the highest (Paskin‚ 2008). The reasons for very high turnover among employees in the hospitality industry can be many.
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1. REVOLUTION OF INDUSTRY | The Industrial Revolution was a period from 1750 to 1850 where changes in agriculture‚ manufacturing‚ mining‚ transportation‚ and technology had a profound effect on the social‚ economic and cultural conditions of the times. It began in Great Britain‚ then subsequently spread throughout Western Europe‚ Northern America‚ Japan‚ and eventually the rest of the world. The Industrial Revolution marks a major turning point in history; almost every aspect of daily life was
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