Chapter 1—The Global Marketing Imperative TRUE/FALSE 1. International marketing is much more than the science and art of business; it includes economics‚ anthropology‚ cultural studies‚ geography‚ history‚ languages‚ jurisprudence‚ statistics‚ demographics‚ and many other fields. ANS: T PTS: 1 DIF: Moderate REF: p. 4 NAT: AACSB Analytic | CB&E Model International perspective | R&D Knowledge of general business functions 2. The major foundation of the international marketing process
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Global Citizenship With the developed information technology‚ the world has become smaller and smaller as a whole. However‚ a gap between poor and rich is growing in the last decades (Eikenberry‚ 2006‚ p.587). The philanthropy‚ which means voluntary contribution to welfare‚ also has received more attention in the mainstream media. Philanthropy from a few privileged people in richer countries can make a difference to the poorer people and countries. Just as Margaret Mead (cited in Leder‚ 2005‚ p
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systematic view of phenomena. It also specifies the relationship among variables with purpose of explaining and predicting the phenomena. “Organization theory refers to the study of the phenomena of organizational functioning and performance and of the behavior of Groups and individuals working in them.” The main theories which seek to study the organization are: * Classical theory * Neo classical theory * Bureaucratic theory * Systems theory * Contingency theory These theories
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AN ORGANISATION AND ORGANIZATION BEHAVIOR An organization is a social unit of people that is structured and managed to meet a need or to achieve collective goals. All organizations have a management structure that determines relationship between the different activities and the members‚ and it subdivides and assigns roles‚ responsibilities and authority to carry out different tasks. Organisations are open systems‚ this is to mean that they affect and are affected by their environment. On the other
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DATA ORGANIZATION‚ PRESENTATION AND ANALYSIS Research Methods 1 Data Organization and Presentation To make interpretation and analysis of gathered data easier‚ data should be organized and presented properly. The usual methods used by researchers are textual‚ tables‚ graphs and charts. 1.1 Textual Data can be presented in the form of texts‚ phrases or paragraphs. It involves enumerating important characteristics‚ emphasizing significant figures and identifying important features of
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Definition: The study of human behavior‚ attitudes‚ and performance in organizations 1. O.B. is a field of study that investigates the impact that individuals‚ groups and structures have on behavior within organizations for the purpose of applying such knowledge towards improving an organization’s effectiveness. 2. O.B. can be defined as the systematic study of the actions and reactions of individuals‚ groups and sub-systems. 3. O.B. is the study and understanding of individual and
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GLOBAL TERRORISM: AN OVERVIEW AND ANALYSIS Monty G. Marshall INSCR Integrated Network for Societal Conflict Research CIDCM Center for International Development and Conflict Management University of Maryland‚ College Park and the Center for Systemic Peace Draft: September 11‚ 2002 M.G.Marshall – Global Terrorism: An Overview and Analysis (Draft 09/11/02) Page 2 of 48 “Dulce bellum inexpertis” 1 – Erasmus Overview The subject of “terrorism” seized the world’s attention in late 2001
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The core idea behind "learning organization" is that organizations of all kinds will not survive‚ let alone thrive‚ if they do not acquire an ability to adapt continuously to an increasingly unpredictable future. Or in other words‚ in order to survive and succeed for businesses‚ it is essential to establish or build stronger relationships with customers‚ where there are rapidly changing‚ turbulent and/or highly competitive market. Through learning‚ organizations may be better equipped to meet
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institution relates to organized crime in various means. According to Warren (1973)‚ criminal organizations increase in geographical places that demonstrate a fraction of persons dwells inside the jurisdiction desire a product criminal organization is presenting. This is vital as it permits the association to effectively manufacture‚ issue‚ and use the merchandise (University of Phoenix‚ 2010). Criminal organizations center of attention on a area ’s group configuration‚ have power over the neighborhood
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GLOBAL WARMING : WHAT LIES AHEAD GLOBAL WARMING Climate change is a change in the statistical distribution of weather over periods of time that range from decades to millions of years. In recent usage‚ especially in the context of environment policy‚ it is more generally known as "global warming"‚ which occurs due to increasing levels of greenhouse gases in the atmosphere. Most of the observed temperature increase has been caused by increasing concentrations of greenhouse gases‚ which result
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