A stakeholder is any individual or group who can affect or is affected by the actions‚ decisions‚ policies‚ practices‚ or goals of the organisation (Freeman 1984‚ 25). They have the interests in the activities of an organization and can be divided into internal and external stakeholders. In addition‚ there are different levels of stakeholders: primary and secondary. The level of stakeholders depends on the political‚ economic and social environment. Internal stakeholders are those from within the
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Therefore‚ Colgate?s core product is a health care product when it sells toothpaste or other products in its new line. The core benefit the product will provide to consumers is total health care. For example‚ Colgate?s toothpaste is an actual product. It?s name‚ ingredients‚ styling‚ features and packaging and other attributes have all been combined carefully to deliver the core benefit ? a convenient high quality way to clean the teeth and maintain fresh breath. I would classify Colgate aspirin
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simulated‚ multi-period competitive market environment that provides regular feedback about the success of the strategies employed. More specifically‚ the learning objectives for this course are to: 1) Develop the necessary skills for the analysis of marketing opportunities‚ competition‚ and competitive advantage based on existing frameworks‚ theories‚ and empirical generalizations. 2) Examine alternative strategies for sustainable competitive advantage and growth over the course of
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Colgate-Palmolive Case Study Executive Summary Colgate-Palmolive (CP) plans to launch a new toothbrush in the US tentatively named The Precision Toothbrush. The Precision is expected to develop the super-premium market for CP as well as to reinforce and enhance CP’s brand image. Key recommendations conclude in this case study are as follow • Target therapeutic and cosmetic consumers • Position Precision in the super-premium segment and reposition to the mainstream market during its maturity
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systemic change. These cases study provide students with the discipline’s defining conceptual frameworks and the technologies used in x organizational development. Greater emphasis is on understanding the relationship between the OD practitioner’s (like Colgate-Palmolive and Marks & Spencer) role and key players in the clients system as the OD cycle unfolds. Students would experience the practitioner’s "mind set" as they are challenged to frame organizational issues and identify how to enter and intervene
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COLGATE WORLD OF CARE Colgate is a manufactures of a wide range of toothpastes‚ toothbrushes‚ and mouthwashes. There are many types of Colgate which are Colgate Total‚ Colgate Cavity Protection‚ Colgate Simply White‚ and many others. Colgate is the first international corporation to have obtained the Malaysian Halal Certification for its toothpaste and mouthwash products sold to consumers. Colgate also is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain
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Colgate-Palmolive Company (NYSE: CL) is an American diversified multinational corporation focused on the production‚ distribution and provision of household‚ health care and personal products‚ such as soaps‚ detergents‚ and oral hygiene products (including toothpaste and toothbrushes). Under its "Hill’s" brand‚ it is also a manufacturer of veterinary products. The company’s corporate offices are on Park Avenue in Midtown Manhattan‚ New York City. In 1806‚ William Colgate‚ himself a soap and
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What is the main business problem the firm is facing? The main business problem facing Colgate-Palmolive (CP) is deciding the positioning of Colgate Precision. CP has the opportunity to position Precision as mainstream or niche. By our definition‚ mainstream would target engaged brushers (brushing multiple times a day and highly involved in multiple facets of oral hygiene)‚ while niche would focus on customers who have one specific identifiable concern‚ namely gum disease in this case. What are
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Stakeholders The world ’ ’stakeholder ’ ’ was first used in an internal memorandum at the Stanford Research Institute in 1963. It refers to "those groups without whose support the organizations would cease to exist". There are two types of stakeholders‚ primary and secondary. The first type are those that engage in economic transactions with the business - stockholders‚ customers‚ suppliers‚ creditors and employees. The second type are those who do not engaged in direct economic exchange with
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AND CREATIVE TECHNOLOGIES AUCKLAND UNIVERSITY OF TECHNOLOGY TE WANANGA ARONUI O TAMAKI MAKAU RAU School of Engineering Master of Engineering Project Management Name Sahil Bansal ID Number 14832833 Paper Name AIPM Assignment Stakeholders / Law / Risk Number of words (excluding appendices) 3735 Please read and tick the boxes below before handing in your assignment If you are uncertain about any of these matters then please discuss them with your lecturer. Assignments will not
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