CARREFOUR CHINA‚ BUILDING A GREENER STORE Edizcan İkizoğlu Ertuğrul Ozan Özbahar Sırma Karakaya IE457|Case 2 Report Bilkent University November‚ 2013 I.SUMMARY In 1995‚ Carrefour entered China‚ with its first store opening in Beijing. By June 2006 the company was operating 73 hypermarkets in 29 Chinese cities and it was the number one foreign retailer in China having the fastest growing rate among its competitors [1]. The company planned to open 100 new stores in 2006-07 because the
Premium Olympic Games Summer Olympic Games 2008 Summer Olympics
Background • Carrefour entered the Chinese market in 1995 ‚ by establishing the first store in Beijing . By the end of 2013 ‚ Carrefour operates 236 hypermarkets in 73 cities in China‚ with 60‚000 employees. • Carrefour make its commitment to the corporatecitizenship in China and very focused on its corporate social responsibility. Carrefour had set up the " Farm" ‚ "Food Safety Training "‚ “Food Safety Testing Room"‚ to provide safe and secure goods for its customers and satisfy different needs
Premium Marketing Social responsibility China
Stakeholders Carrefour Group Employees as stakeholders: Carrefour is planning to become distinction from others in terms of human resources management and social responsibility in all the countries where it operates. Attracting‚ training‚ supporting and retaining loyalty while remaining open to people from a diverse range of backgrounds. The group do its best to ensure that all employees fulfill their potential and perform to the best of their abilities. Carrefour recruits 90% of its
Premium Carrefour Lebanon, Tennessee Supply chain management
Page # History of Carrefour 3 Contingent Factors 4 Social Responsibility 8 Culture 9 Ethics & Corporate Governance 10 Organizational Structure 11 Effectiveness 13 History of Carrefour (Convenience Stores‚ Supermarket‚ Hypermarket) Carrefour means “crossroad” in French‚ the implication of Carrefour is that people could find Carrefour stores very easily and conveniently. Carrefour logo with its blue‚ red
Premium Management Strategic management Marketing
of this analysis is to highlight how Carrefour has financed its growth over the last four years i.e. 1968 through 1971 with the help of the Statement of Sources and Uses (Exhibit 1). In addition‚ the financing needs for the projected growth of the company will be reported and analyzed briefly. For this purpose Pro-forma Income Statements (Exhibit 2) and Pro-forma Balance Sheets (Exhibit 3) have been prepared for the next four years (1972 through 1975). From 1968 to 1971‚ Carrefour has used
Premium Generally Accepted Accounting Principles Balance sheet Liability
barriers to entry Difficult and confusing government regulation Problem Statement 1. Carrefour failed in creating brand recognition and familiarity within Russia. 2. Carrefour did not allow ample time to gain the expected market share in Russia. 3. Carrefour’s first three store locations in Russia were not in ideal areas. Problem Analysis To establish a loyal following of customers and increase market share‚ Carrefour needed to develop brand recognition within Russia in a very short time. Since the
Premium Strategic management Russia Time
Background& History Carrefour is a French multinational retailer whose headquarter is located in France. Due to successful store models‚ it has become one of the largest supermarket chains in the world (Carrefour Group‚ 2012) and considered to be the second largest retail group after Wal-Mart (Member of Deloitte Touche Tohmatsu Limited‚ 2013). Carrefour operates their stores all over the world‚ especially in three major markets: Asian‚ Europe and Latin America (As figure 1 shown). Alexandre (2000)
Premium Retailing Carrefour
GENERAL o DEMOGRAPHIC • Carrefour operates in 29 countries around the world. World population is rising‚ geographic distribution of populations is shifting‚ world population is aging rapidly‚ ethnic mixes in developed countries are changing rapidly‚ and average household incomes are increasing. • The demographic environment presents both opportunities and threats for Carrefour. Increases in population size and household incomes help to expand the market in which Carrefour operates. However‚ changes
Premium Retailing Carrefour
CASE STUDY CARREFOUR IN ASIA MANAGERIAL FINANCE (FIN 745) EXTERNAL ENVIRONMENT 1. GENERAL 1.1. DEMOGRAPHIC Carrefour operates in 29 countries around the world. World population is rising‚ geographic distribution of populations is shifting‚ world population is aging rapidly‚ ethnic mixes in developed countries are changing rapidly‚ and average household incomes are increasing. The demographic environment presents both opportunities and threats for Carrefour. Increases in
Premium Retailing Carrefour Wal-Mart
EXTERNAL ENVIRONMENT • Demographic: | |China |Japan |Malaysia | |Carrefour |29 |84‚000 |50 | |Metro |22 |46‚900 |45 | |Ito-Yokado |12 |27‚238
Premium Retailing Carrefour Hypermarket