CI M Professional Certificate in Marketing Stakeholder Marketing Past Assignment Answer-Specimen © Copyrights LS Learning Media Stakeholder Marketing THE CHARTERED INSTITUTE OF MARKETING PROFESSIONAL CERTIFICATE IN MARKETING: STAKEHOLDER MARKETING ASSIGNMENT JUNE 2011 1 Stakeholder Marketing Task One (Audit): Task Two (Report):
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DHL Express (Malaysia) Sdn Bhd View all jobs NEWS Company Address: Level 27‚ Menara TM‚ Off Jalan Pantai Baharu‚ - 50672 Industry: Transportation / Logistics OVERVIEW Look for jobs in: Number One in express and logistics More performance‚ more services‚ more possibilities DHL is the global market leader in international express‚ overland transport and air freight. It is also the world’s number 1 in ocean freight and contract logistics. DHL offers a full range of customised solutions
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Date: 28-Oct-2010 Fundamentals of Management – BAD 201 Case Study Boom and Bust in Telecommunications 1- The strategic plan adopted by level 3‚ Global crossing and 360 networking failed due to several reasons. First‚ overvaluing the opportunity found in the market by wrong analyzing of the market and claiming that there is 1000% growth in the internet traffic in the year that was found to be 100% which is way less then what they thought. Second‚ the heavy competition between rivalries
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Telecommunications Evolution Timeline Telecommunications Evolution Timeline The term “telecommunications” was adopted by the Convention Internationale des Telecommunications held in Madrid in 1932. According to King (2003) “At this point‚ the telegraph‚ the telephone‚ and the radio were the only widely used telecommunications media” (p.65). Forms of media included under the umbrella of “telecommunications” has dramatically expanded since the early twentieth century. Telegraph The Telegraph
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citywide. Community Assessment The Stakeholders A stakeholder is a person or group that is directly or indirectly tied to the homeless problem in communities. There were different types of stakeholders that I wanted to either interview or survey in an effort to obtain or gather data conductive to a broader view of the problem. I decided that directly tied to the problem were the primary stakeholders or homeless individuals themselves‚ and the secondary stakeholders or service providers that offer the
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1.2. Qantas’ stakeholders Stakeholders are all groups and individuals who have an interest in the company being analysed. In order to focus on these groups which have the power to influence‚ corporate level activities have to be identified first. This can include large shareholders‚ governments and trade unions. The power and interest of those stakeholder groups have an impact on the process by which strategy develops at the corporate level and in each individual business. (Williamson et al‚ 2004
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Competing in the Global Business Environment: A Case of Malaysia Mohd Zulkifli Muhammad (Corresponding author) School of International Business and Finance Labuan Universiti Malaysia Sabah‚ Labuan International Campus‚ 87000‚ F.T Labuan‚ Malaysia Tel: 60-87-460-498 E-mail: zulrider@yahoo.com Abdul Kamal Char School of International Business and Finance Labuan Universiti Malaysia Sabah‚ Labuan International Campus‚ 87000‚ F.T Labuan‚ Malaysia Tel: 60-87-460-525 E-mail: abdkamal@ums.edu.my Mohd
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The Role of The Public in The Health Care System The first and foremost among health care stakeholders is the pubic. Without the public‚ there wouldn’t be a need for the system. They are the one who pays for the service (tax or health insurance premium) and consume the service. Unfortunately‚ the gross combined enrollment of 119.249 million in Medicaid and Medicare in 2011 outnumbered the 112.556 million full-time workers employed in both the private sector and in government in 2011. (www
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Strategy in the Market Place: Malaysia Airlines (MAS) has announced their new business plan for year 2012‚ aiming to restore their profitability on the premium sector‚ as to become the preferred premium carrier. (Business Plan‚ Our Way Forward‚ December 2011‚ page7) By achieving the vision as to become the preferred premium carrier‚ they will be launching a new regional premium airline. In the first half of 2012‚ they will launch new short-haul brand‚ flying an entirely new Boeing 737-800 fleet
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more. In the early days of internet presence in Malaysia‚ its ability is limited compared to today. Internet users in this age can already do almost everything and do even just sitting at home facing the computer screen equipped with access to the Internet. In fact‚ it has become an important requirement for some individuals. The development of Internet in Malaysia started in 1983 by Dr Mohamed Awang-Lah when it comes to his idea of connecting Malaysia to the outside world via the Internet in the
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