[pic] Major Research Project On “An Analysis of Marketing & Competitive strategies adopted by Hindustan Unilever Limited in Rural Area” For the partial fulfillment of the requirement for the degree of MBA (Full Time) Batch 2010-12 Submitted By: Guided By SUMIT WASNIK Prof. S.P. TRIPATHI MBA (Full Time) 4th SEM. ( IBMR) Roll
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Unilever Unilever’s mission is to add Vitality to life. Unilever meet everyday needs of nutrition‚ hygiene and personal care with brands that help people feel good‚ look good and get more out of life Lever brothers started the company called Unilever in the year 1929 in Sao Paulo. Unilever has achieved a market capital of $56 billion with 300‚000 employees in 150 countries with 45 different brands. In 1930 Unilever launched their first detergent soap named sunlight soap. OMO detergent powder
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Hart and Sharma Periphery and Core Stakeholder Analysis [HUMA] The stakeholder analysis helps organizations to focus on the current and future directions for their CSR strategy in order to create a truly sustainable economic entity. According to Hart and Sharma there are two types of stakeholders‚ core or fringe stakeholders. Understanding the needs and requirements of both kinds of stakeholders is critical for a sustainable organization. |Primary Stake Holders |Engro’s perspective
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Role of HR function in Knowledge Management at Unilever Knowledge management is getting the right knowledge to the right people at the right time to maximize an entreprise’s knowledge related effectiveness. Knowledge management focuses on doing the right things instead of doing the things right. In this view all the business processes involve creation‚ dissemination‚ renewal and application of knowledge towards the organizational survival. Effective knowledge management enhances products‚ speeds
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Why is it important to reach out to all stakeholders and get them involved in the school? As educators‚ we know‚ schools cannot do it alone. They need the help of stakeholders in order to improve the education of our students. With the help of community stakeholders and organizations‚ schools can focus more on the academics‚ while the stakeholders help meet the needs of students and families. For example‚ every year‚ at our school we partner with a local church that provides us with many great volunteers
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recently the media has criticized Google for the majority of their employees being Caucasian and Asian males. Google Inc. has a responsibility to manage its operations to maximize shareholders profits‚ but how well does it treat the other four primary stakeholders: the government‚ employees‚ customers‚ and general public. (Google‚ n.d.) Government Google has gained the government’s attention through multiple investigations over the years. In 2011‚ Google government officials from Europe joined the United
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Stakeholders are groups of people who have an interest in a business organisation. They have an interest in the business and can also influence the way business functions. There are two types of shareholders and they are internal and external stakeholders. Internal are those people who are the members of the business organisation‚ this means that University Hospital of Coventry and Warwickshire consists of many internal stakeholders and they are managers
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Understanding Stakeholders This countries health care system was built by stakeholders‚ every part of it. It was built to support the health of the citizens‚ even more‚ it was created to help those who needed an extra hand with medical attention. With that idea in mind‚ the health care system‚ created by political players and supporters‚ was intended to promote goodwill or assistance towards all those involved. Stakeholders come from different forms‚ doctors‚ patients‚ hospitals‚ nurses‚ and insurance
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04. What Are the Ethics of the Alternatives? 01. Which alternative would produced the greatest benefit to the greatest number of stakeholders ? According to the case study that can be made many alternatives view the stake holders and what type of benefits that company can gain from the stake holders Mr.Ruwan Perera is assistant controller in this company he gives to some account details to the firm and the firm analyze this data and how the over view of this company situation among that situation
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2.1 Identifying stakeholder for decision making The person how have invested in the business is known as the stakeholder. The person how have invested in the Tesco company then it is Tesco stakeholder. This per can be any one like it can be the creditor‚ debate‚ government‚ employee‚ any other company owner and owners or top level of a company. The person can affect the company because his some amount have been put in the Tesco. The stakeholder provides the financial helps to the company the stakeholders
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