References: Davis K. 1997.Organisational Behaviour: a book of readings‚ Ed 5‚ McGraw-Hill Publishing Freeman R E. 1984.Strategic Management a Stakeholder Approach‚ Pitman Publishing
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Case study: Starbucks coffee Starbucks‚ generally considered to be the most famous specialty coffee shop chain in the world‚ today has over 15.000 stores worldwide. Many analysts have credited Starbucks with having turned coffee from a commodity into an experience to savour. Starbucks has always felt that the key to its growth and its business success would li in a rounded corporate brand identity‚ a better understanding of its customers and a store experience that would generate a pull effect
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Unit 1 Business Environment; Task P1 In this assignment I will describe the type of business‚ purpose and ownership of two contrasting organisations. My two chosen contrasting businesses are ASDA and Oxfam. ASDA is a British supermarket chain which retails food‚ clothing by George‚ toys ‚ car wash and general merchandise such as electrical products and cooking appliances. ASDA also have branched out into telecommunications with a mobile network called ASDA mobile. ASDA is Wal-Mart’s largest
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goods or services to customers or potential customers through announcements in the media. (TV Ads‚ Newspapers‚ Magazines‚ Radio Stations‚ Billboards etc.). | Oxfam advertises mostly through the use of TV commercials but now it’s more of Newspapers‚ Radios and Billboards. This recent article I have found explains the message behind what Oxfam is trying to get across to their audience. In this it shows an African advertising campaign they have issued to try and keep negative perceptions of the country
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of the two contrasting organisations OXFAM Oxfam is a charity organisation which is there to not make profit. It is to help create lasting solutions to the injustice of poverty. It is a part of a global movement for change‚ empowering people to create a future that is secure‚ just‚ and free from poverty. This business is a global organisation which reaches to more than 90 countries and plans to reach as more countries as fast as possible. Oxfam helps the poor in different ways such as
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In this assignment I am going to look at two contrasting organisations‚ one that makes a profit and another that doesn’t make a profit‚ in which case I am looking at Tesco a profit making organisation and Oxfam which is a non-profit making organisation. For these two organisations I am going to describe the type of business activity‚ describe the business purpose of each organisation‚ describe the main differences in type of ownership between the two organisations‚ describe the owners’ liability
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Adeeba Kiran P2 Unit 33 Describe examples of how the internet and World Wide Web is used by ARGOS‚ NHS and OXFAM ARGOS - Public relations Argos uses the internet by creating its online website where customers can shop online and pay through a business websites such as PayPal and also worldwide web as Argos is a multinational company and has branches all over the world and the worldwide web allows customers from all over the world to access their online site. The internet helps the
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Human Resources General Manager Thorpe Park Staffs and employees Director/ Manager Finance and information system and divisions International Chief Executives Trading The campaign policy Staffs and voluntaries Oxfam Corporate human resources The fund raiser and supporter marketing Thorpe Park Structure Finance – For Thorpe Park‚ finance is responsible for economic part and the capital for making sure that the business runs smoothly without getting
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sector just want to make money to then develop further and release more products which they hope will make even more profit. The company from the private sector I have chosen is McDonalds. The company I have chosen from the public sector is Oxfam. About The Companies: McDonalds were founded in 1940 Richard and Maurice McDonald and Ray Kroc‚ they started off as one fast food branch on East street California‚ and over the last 70 years have rapidly become the most profitable and biggest
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international brand‚ expanding into Asia by taking over the Lotus supermarket chain in Thailand‚ where customers can now buy scooters (tescooters) and have them delivered to their homes. http://www.tescoplc.com/plc/about_us/tesco_story/# Oxfam: In the early 1970 Oxfam began growing very fast‚ it had its own programming overseas in Africa‚ Latin America and the Caribbean‚ and established a network of staff and volunteers
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