Apple Inc. in 2012 1. What‚ historically‚ have been Apple’s competitive advantages? First competitive advantage of Apple is high margin. In Exhibit 5 you can compare the percentage of gross margins and R&D/Sales of three major PC manufacturers. The percentage of gross margin of apple is the highest among the three from 2006 while there is no big difference in R&D/Sales. This implies that the manufacturing process of Apple is more efficient than those of other companies and that consumers are willing
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|4 | | |Introduction |5 | | |Steve Jobs‚ the CEO of Apple Inc. |6 | | |A Look at the History pages... |8 | | |Product Range
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Whether “Apple Computer” or “Apple Inc”‚ the company’s competitive advantage has historically always been innovation mixed with secrecy. Their superiority arises from being the first and furtive. They broke new ground with the first usable “personal computing devices”. They created a Mac OS and refused to license it out. They changed the way we listen to music‚ the iPod‚ and what we want our cell phone to do‚ iPhone. Job’s theory was to tell people what they want and this idea made Apple a leader
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Apple and Dell 1. Explain how each business differentiates itself. 2. Evaluate the benefits to apple of differentiating itself from its competitors. Apple Inc. and Dell Inc. are both regarded as reputable‚ distinguished businesses. They both provide products and services which are associated with consumer electronics‚ computer software and/or hardware‚ and general‚ personal computing devices. This means that both companies produce products which are sold within the same market. However‚ even though
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Apple Inc. 2010 Apple’s Competitive Advantages Apple was the first company that launched computers for personal use but by 2010 the company viewed itself as mobile device company. The competitive advantages for Apple throughout history have been ease of use‚ industrial design and technical elegance. Apple designed its products from scratch using chips‚ disk drives and monitors. For instance the iMac that came out in august 1998 was available to buy with colorful translucent cases with an eggshell
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Apple Inc. (Apple) Apple’s leadership interlocked with innovative technologies would be hereby analyzed‚ synthesized and possibly eviscerated for scholastic continuous learners. Apple inventively used technological situational happenstances (TSHs) to risk sales of its existing line of products by introducing new innovative products to the market. These new innovative lines of products’ have disrupted the existing technology internally‚ externally and globally. That‚ even if internally Apple
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ORGANIZING Organizing is the process determining what the process to be done‚ how it will be done‚ and who is to do it.‚ a manger who wants t Basically‚ a manager who wants to organize hoir or her department must address these issues: 1. Determine what is to be done 2. Assigning tasks 3. Decide how achieve coordination 4. Decide on a span of management 5. Decide how much authority you should designate 6. Draw an organization chart ORGANIZATION STRUCTURE Is the basic
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The two most important factors that made it difficult for Apple to compete in the PC industry were the lack of software availability for the Macintosh operating system and the lack of differentiation of Apple’s products. These two factors are key reasons why Apple’s share of the global PC market still languishes in the 3% range. Macintosh lagged in available applications early and is still paying the price for this today. In the 1990s‚ while the number of applications on PCs exploded‚ the Macintosh
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1.0 Introduction Apple was founded in 1976. It is a relatively young company; a company with its own unique philosophy as to the way things ought to be. Apple exerts significant creative influence on the technology industry. Today‚ the company has three major products: Mac computers‚ iPod music players‚ and the iPhone. In addition to these offerings‚ the company also offers operating systems‚ developer tools‚ and database software. Apple’s recent success in the marketplace is founded on a philosophy
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Apple …. How it began On February 24‚ 1955 I was born in San Francisco California. I lived in a small ranch with my parents‚ it frequently got cramped but we managed to make it work. When I was very young my father noticed that I had a very high interest in technology. He would bring home Heath kits for me to play with. Heath kits held electronic parts and detailed instructions that let hobbyists build radios and other gadgets. I loved these kits with a passion because it let me further explore my
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