Norwegian airlines started its operations in 1993 on a regional basis‚ however‚ only appeared on the market as a low-cost carrier on a small scale in 2002. The company is currently operating a mixt fleet of Boeing 787 and Boeing 737-800’s aircrafts. Now‚ Norwegian Airlines are holding eighteen destinations across Europe and USA. Norwegian Airlines succeeded to launch low-cost long haul flights from Gatwick to USA‚ and are currently awaiting AOC approval to launch flights from Ireland to US. This
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Available at: http://www.airindia.in/SBCMS/Webpages/JRD.aspx?MID=196‚ [Accessed 10 March 2012]. Anon (2012)‚ easyjet.com Annual Report (2009)‚ Strategy and KPIs‚ (Easyjet Annual report)‚ [Online] Available at:http://2009annualreport.easyjet.com/business-review/strategy-and-KPIs.html [assessed on 6 March 2012] Ash Clark. A (2006)‚ Easyjet faces 50% fuel cost rise‚ (The Guardian) [Online] Available at: http://www.guardian.co.uk/business/2006/feb/23/theairlineindustry.oilandpetrol?INTCMP=SRCH [assessed
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Case study Easyjet 1-In the 1990‚ easyjet says that the internet is not important for her business‚ and they denounced that the internet as something “for nerds”‚ and swore that it wouldn’t do anything for his business In the 1998 the easyjet company as a low cost airline company were looking to undercut traditional carriers such as british airways‚ it need to create a lean operation to achieve this ‚ the company decided to use a single sales channel that it was the phone but after the unexpected
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(m1) Introduction In this report‚ analysis is going to be discussed in terms of how the following organisations; EasyJet‚ eBay and Debenhams‚ use internet marketing activates to build on conventional online and offline marketing principals‚ offering customers greater freedom of choice and benefits. EasyJet EasyJet is a British airline carrier that is based at London Luton Airport. EasyJet is the largest airline of the United Kingdom‚ by number of passengers carried‚ operating domestic and international
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Easy Jet E-Marketing Management Summary This is a report about the e-marketing management of the easyJet airline which is one of the airlines which has embraced the concept of online bookings. Under this arrangement‚ the company has been able to cut a portion of the market and its customer base has been rising since it started online bookings in 1998. The company has been able to commence other service and integrate them with its websites such that customers have more access to various services
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Introduction and History About EasJet A successful example of a European no frills airline is easyJet. Stelios Haji-Ioannou (Greek) founded the company in 1995. It is based on the low-cost‚ no-frills model of the US carrier Southwest. The concept of easyJet is based on the belief that demands for short-haul air transport is price elastic. That means‚ if prices for flights are being reduced‚ more people will fly. Traditionally airline concepts are based on the assumption that airline traffic grows
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the same level of the buying chain. The advantage of horizontal integration is that it can increase the company’s market share. Another good example of this type of integration is when EasyJet purchased the airline Go from British Airways. Now EasyJet and Go both operate under the company name of EasyJet. Vertical integration is when an organisation own companies on two or more levels of the buying chain. Examples of this can be found within “The Big 4‚” all of them own an airline
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PEST Analysis of Airline Industry? Hi‚ I’m doing an assignment conducting a strategic analysis of EasyJet and have to do a PEST analysis of the industry. Can anyone offer me any help outlining the main ...show more Update : I have a good idea about what to cover in each section but I’m ...show more . Best Answer Tristen B answered 6 years ago PESTLE analysis if you are including legal and environmental. Airlines
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4: Had some problems but we sorted it out Q1: How/why do you think that EasyCar was able to succeed in such a highly competitive market? Connect it to a theory that you think is relevant. EasyCar has got a good reputation because of EasyJet. They don’t work with any agents‚ they used their own market. Flexible Different locations and different opening time Information system Predict what it going to be in the future? Good at planning ahead. A risk planning ahead‚ maybe not financially
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Target audience: 10 marks The target audience should be described using multiple segmentation variables. CUSTOMER DIVERSITY AirAsia’s main customers are still those who could not previously afford to fly‚ but its passenger profile is changing as it adds destinations and increases brand awareness. "The economically disadvantaged are there‚ and the main market is still the mass market -that will never change -but we are reaching markets that we never dreamt of‚" says Fernandes. "Goldman Sachs executives
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