1. Given Virgin Mobile’s target market (14 to 24-year-olds)‚ how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan‚ be as specific as possible with respect to the various elements under considerations (e.g.‚ contracts‚ the size of the subsidies‚ hidden fees‚ average per-minute charges‚ etc.). I believe Virgin Mobile has two options. The first option is the obvious for their target market and any new
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ticket (Anderson‚ 2009). When Apollo 11 mission landed the first humans on the moon launched on July 16‚ 1969. The whole worlds are stunned. That fact makes a 19-year-old Richard Branson decided that he will one day experience the wonder of space ("Virgin galactic overview‚" 2009). For several years‚ interest in the potential of space tourism has been steadily increasing among engineers‚ scientist‚ entrepreneurs‚ and general public. The attractiveness and exclusivity of traveling into space that drives
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Train 664 leaves Thirtieth Street Station bound for New York City at 10:55. Concurrently‚ Train 663 leaves the station‚ headed for Harrisburg. Both trains are‚ confusingly‚ called The Keystone. If Mark and I have tickets for Train 664 because we plan to celebrate his 58th birthday with a day of Manhattan museum-going‚ but somehow end up on Train 663 instead‚ how many miles do we travel in the wrong direction before we realize that we’ve made a terrible mistake? Or‚ to put it another way
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Maglev Trains In this quickly developing world‚ transportation is becoming bigger and bigger an issue. Therefore‚ it is only natural that demands for it are growing rapidly. To meet this demand‚ yet another form of transportation has been introduced: the Maglev train. Maglev‚ derived from the term magnetic levitation‚ is a method of propulsion that uses magnetic levitation to propel vehicles with electromagnets rather than with wheels‚ which causes friction and can wear out the rails. With maglev
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1998 Japanese railway workers check an overpass‚ keeping it safe for the "bullet train" below. (Kyodo) Leaving over 100 people dead‚ the June 3‚ 1998‚ derailing of a German Intercity Express (ICE) high-speed passenger train gave quite a shock to railway authorities in Japan. Particularly shaken were Japan Railway (JR) companies‚ which operate their Shinkansen super-express trains (often called "bullet trains") at speeds of 200 to 300 kilometers (125 to 185 miles) per hour‚ on schedules timed
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Sam Yates-Smith Student ID: 000292201 CASE STUDY 6 THE VIRGIN GROUP 1. The corporate rationale of the Virgin group is to re-ignite static industries‚ with fresh ideas and developments‚ thus offering the consumer differentiation. Diversification is an extremely important attribute of Virgins rationale. Their SBU’s improve Virgin’s scope and therefore its existing markets and products. Virgin uses the ideology of ‘the corporate parent’ to add structure and guidance to its various business units
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Virgin Atlantic Airways came from an idea taken to Richard Branson by Randolph Fields in the early 1980’s. Original called British Atlantic Airways‚ VAA first flew from Gatwick to Newark with their single 747 on 22nd June 1984. Branson took the torch from Sir Freddie Laker’s Skytrain operation - which had been the pioneer of discounted transatlantic air travel‚ but suffered at the hands of BA’s price war to eliminate the competition. Virgin too didn’t have an easy ride with BA‚ and won substaintial
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Train delays Abstract: We have all at one point experienced a time when the train was delayed. Living next to the train station gave me an opportunity and advantage to collect data in a short period. Over five days I was able to collect the number of times the train was late going eastbound and vice versa. I was able to conclude that average time for trains going westbound was greater than eastbound. In the future I would like to consider the time it was delayed due to the snow because that
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Introduction Virgin Atlantic Airways (VAA) was set up in 1984 to provide a competitive alternative for business and leisure passengers on long-haul routes between the UK and major destinations. It was founded by Virgin group management and in few decades time it became prominent figure in UK airline business. It has grown steadily over past 25 years and now serves 30 destinations in US‚ Africa‚ Asia from Heathrow‚ Gatwick‚ Manchester and Glasgow (Palmer‚ 2012). Currently Virgin Atlantic is managed
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Vestal Virgins The Vestal Virgins were the priestesses of Vesta‚ the goddess of the hearth‚ in charge of maintaining the sacred fire within the Temple of Vesta on the Forum Romanum. Vesta symbolized collectively the hearths in citizens’ houses; she presided over the basic need of fire (Cadoux 163). The fire in the Temple of Vesta was a pure fire and was not fed with wood from dead trees‚ or any rubbish thrown upon it‚ or any impious act done in its presence. If the Vestal Virgins allowed
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