CI M Professional Certificate in Marketing Stakeholder Marketing Past Assignment Answer-Specimen © Copyrights LS Learning Media Stakeholder Marketing THE CHARTERED INSTITUTE OF MARKETING PROFESSIONAL CERTIFICATE IN MARKETING: STAKEHOLDER MARKETING ASSIGNMENT JUNE 2011 1 Stakeholder Marketing Task One (Audit): Task Two (Report):
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Notable outcomesThe Enron scandal turned in the indictment and criminal conviction of one of the Big Five auditor Arthur Andersen on June 15‚ 2002. Although the conviction was overturned on May 31‚ 2005 by the Supreme Court of the United States‚ the firm ceased performing audits and is currently unwinding its business operations. On July 9‚ 2002 George W. Bush gave a speech about recent accounting scandals that had been uncovered. In spite of its stern tone‚ the speech did not focus on establishing
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P2: Describe the different stakeholders who influence the purpose of two contrasting businesses. What are stake-holders? Stake-holders are any individuals‚ organizations and companies’s interested in the business section and are affected by the business activities. Internal stake-holders are groups within the business; On the other hand‚ External stake-holders are those outside the business‚ for example‚ the community. Internal stake-holders consist of: Owners: Interested in making profit and
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Financial Stakeholders/Non-Financial Stakeholders At PepsiCo‚ there are a number of financial stakeholders which include the likes of; stockholders (shareholders)‚ Board of Directors‚ employees‚ managers‚ suppliers‚ and the government. The government is listed as a financial stakeholder because of the salaries of the large number of individuals who are employed by PepsiCo. This puts the government in the category of financial stakeholder because of the great amount of taxes from the business
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Independent Research Essay Assignment Attributes of Excellence Stakeholders A stakeholder is anybody who is affected by the business; they could be internal or external‚ as well as being in contact with them very often or only on occasions. Social Responsibility This is the duty and obligation of a business to other stakeholders. |Stakeholder |Example of responsibility to that stakeholder | |Shareholder
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Role of Stakeholders Amanda Smith MGT/420 October 15‚ 2012 JC Abad-Schoster Role of Stakeholders Quality management consists of the “activities and functions involved in determination of quality policy and its implementation through means such as quality planning and quality assurance” (BusinessDictionary.com‚ 2012‚ para. 1). Recently the quality department has moved from a technical‚ inspection role to a more supportive and training related role. This requires arranging or preforming quality-related
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Behind Closed Doors at WorldCom: 2001 1. Two General Accounting employees—Dan Renfroe and Angela Walter—made journal entries in the amount of $150 million and $171 million‚ respectively‚ without detailed support. It was noted that this was not out of the ordinary at WorldCom. In your opinion‚ was this a proper accounting practice? Explain. Though this may not be out of the ordinary for WorldCom‚ this is not a correct accounting practice. The way the entries were made does not comply with the proper
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Lashundra Anderson Stakeholder Influence August 3‚ 2015 HSM 270 Terri Galindo Programs in the Human Service industry are directly and indirectly affected by its primary‚ secondary and‚ key stakeholders. Stakeholders could also be persons who are not directly affected by the program itself. These people can be those who have strong interest in the cause or program‚ those who are of political and philosophical and academic
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bankruptcy in 2001‚ Nancy b. Rapoport wrote this essay expressing her unique perspective on the real cause of Enron’s demise. This essay catches the reader’s attention instantly‚ because unlike abundant other articles written on the biggest corporate scandal in American history‚ the author here rejects Jeff Skilling’s (former president of Enron) argument1 of what brought about Enron’s downfall. She instead uses another metaphor‚ arguing that Enron’s downfall was more like Titanic’s- hubris and over reliance
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Summary: Identify the key stakeholders in the case and the impact of the operational/ethical issues on the stakeholders. stakeholders Kent is a stakeholder in this ethical dilemma. This is because he was employed to research the video game that players desired‚ find ways to get kids addicted to video games and increase Broadway’s revenue. His research revealed that games with violence‚ graphics and multiple levels would hypnotize players. They quickly became addicted to adding quarters
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