CI M Professional Certificate in Marketing Stakeholder Marketing Past Assignment Answer-Specimen © Copyrights LS Learning Media Stakeholder Marketing THE CHARTERED INSTITUTE OF MARKETING PROFESSIONAL CERTIFICATE IN MARKETING: STAKEHOLDER MARKETING ASSIGNMENT JUNE 2011 1 Stakeholder Marketing Task One (Audit): Task Two (Report):
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P2: Describe the different stakeholders who influence the purpose of two contrasting businesses. What are stake-holders? Stake-holders are any individuals‚ organizations and companies’s interested in the business section and are affected by the business activities. Internal stake-holders are groups within the business; On the other hand‚ External stake-holders are those outside the business‚ for example‚ the community. Internal stake-holders consist of: Owners: Interested in making profit and
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Independent Research Essay Assignment Attributes of Excellence Stakeholders A stakeholder is anybody who is affected by the business; they could be internal or external‚ as well as being in contact with them very often or only on occasions. Social Responsibility This is the duty and obligation of a business to other stakeholders. |Stakeholder |Example of responsibility to that stakeholder | |Shareholder
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Role of Stakeholders Amanda Smith MGT/420 October 15‚ 2012 JC Abad-Schoster Role of Stakeholders Quality management consists of the “activities and functions involved in determination of quality policy and its implementation through means such as quality planning and quality assurance” (BusinessDictionary.com‚ 2012‚ para. 1). Recently the quality department has moved from a technical‚ inspection role to a more supportive and training related role. This requires arranging or preforming quality-related
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Stakeholder management in a multicultural environment. A case-study of a global retailer entering the Russian Market. Authors: Dinara Izmaylova Federica Zuccon Supervisor: Nils Wålhin Student Umeå School of Business Autumn semester 2010 Master thesis‚ one-year‚ 15 hp DEDICATION "When we consider a new project‚ we really study it... not just the surface idea‚ but everything about it" Thomas‚ F and Johnston‚ O‚ 1981: The Illusion of Life. Italy: Walt Disney Production To my father
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Business and Society Relationship Question TF #5 Stakeholders are the owners of shares in a corporation. a. True *b. False 6. Chapter 1The Business and Society Relationship Question TF #6 Common Cause and the U.S. Chamber of Commerce are examples of general purpose interest groups. *a. True b. False 7. Chapter 1The Business and Society Relationship Question TF #7 Business interacts with only a limited number of stakeholder groups. a. True *b. False 8. Chapter 1The
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learning outcomes Students should be able to Identify different forms of corporate governance Evaluate the influence of organisational stakeholders on a firm’s purposes and performance Conduct stakeholder mapping Exhibit 4.1 Influences on strategic purpose Corporate Governance Corporate governance refers to the influence and power of the stakeholders to control the strategic direction of the organisation (Lynch‚ p.362) The chain of corporate governance: typical reporting structures ‘Principalsagents’
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STAKEHOLDER vs. SHAREHOLDER The central objective of the firm and its managers is making optimal tradeoffs and that of value maximization‚ i.e. maximizing total market value of the firm. There are two theories proposed to achieve the firm’s objective which are the ‘Stakeholder Theory’ and ‘Shareholder Theory’. “Stakeholder Theory” assumes that values are necessarily and explicitly a part of doing business and the manager needs to take into account the interest of all the stakeholders while taking
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although there is no general common sense of what constitutes of Corporate Society Responsibility (CSR) and how much of it requires to firms‚ it is quite necessary for managers to have a better understanding of CSR and carry it out. Similarity‚ stakeholders also need to know it well. In early research on CSR‚ it was referred that the firm paid more attention to social responsibility (SR) than CSR (Carroll ‚1979). The reason can be that the firm’s dominance in the business has not been noted in that
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Evaluate the influence different stakeholders exert in one organisation I am going to evaluate the influence that stakeholders exert on Tesco. I will be evaluating the following stakeholders: customers‚ employees‚ shareholders and suppliers. The first stakeholder I am going to evaluate is customers which are external stakeholders. Customers contribute to profit levels and turnover through buying products and services. People are stakeholders in a company for financial reasons‚ customers do
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