Case Study 1: Acer Dr. Linda Harris International Marketing April 28‚ 2013 1. Acer’s Strategy has been described as “divided and conquer.” Compare and contrast this to Lenovo’s strategy. Acer Computer Company was founded in Taiwan in 1976. Acer is known to be one of the leading exporter and the world’s seventh-largest personal computer brand. Lenovo Computer Company came into business around 2004. Both Acer and Lenovo are leaders in the computer industry of personal computers
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ACER‚ INC.; TAIWAN’S RAMPAGING DRAGON Discussion Questions 1. What accounts for Acer’s outstanding start-up? What caused this company to outpace scores of other Taiwanese PC companies? Stan Shih worked very hard and seized every chance to do his business‚ and his business including various aspects. Its included the comptuer science‚ engineer‚ and publishing trade journals. There are several reasons casued Acer to outpace scores of other Taiwanese PC companies. 1. The company seized
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became Taiwan’s number-one exporter. Stan Shih‚ the company’s founder‚ built Acer into one of Taiwan’s most successful companies. Despite Acer’s success‚ the company had trouble breaking into the American market. In the late 1990s‚ Shih noted‚ “In the United States and Europe‚ we are relatively weak. The local players there are very strong. The problem is that we don’t have good experience in marketing in those regions. It’s a people issue‚ not a product issue.” Shih discovered that building enterprise
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Taiwan’s Rampaging Dragon Michelle L Danielle Humphreys Lizbeth Esi 2) Executive summary Acer‚ Inc‚ is a Taiwanese personal computer (pc) company‚ originally known as Multitech‚ was founded in Taiwan in 1976‚ by Stan Shih‚ his wife and three friends. Under the guidance of the CEO Shih‚ a strong norm of frugality‚ nobility‚ evidenced by his many slogans‚ employee involvement and ownership‚ an anti-classic Chinese entrepreneur’s tight personal control‚ and joint ventures led to early successes for
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manufacturer (OEM) basis for well-known global companies such as IBM‚ Dell‚ and Hitachi. As company founder‚ chairman‚ and CEO‚ Stan Shih built Acer Inc. into one of Taiwan’s most successful companies. Despite Acer’s success‚ the company had trouble breaking into the American market. Between 1995 and 1997‚ Acer’s U.S. market share dropped from 15 to 5 percent. In the late 1990s‚ Shih noted‚ “In the United States and Europe‚ we are relatively weak. The local players there are very strong. The problem
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Case 1: McDonald’s global marketing strategy 1. Identify the key elements in McDonald’s global marketing strategy (GMS). In particular‚ how does McDonald’s approach the issue of standardization? McDonald’s has become the most famous and successful fast-food restaurants all over the world. The concept of fast food and American-style food (burgers‚ fries) has conquered the world. We can talk about standardization regarding Mcdo’s strategy: the marketing mix is basically the same. Products: Fast
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Acer‚ Inc was started in 1976 as a company originally named Multitech by Stan Shih‚ his wife‚ and three friends. He lies the foundation that was later called Acer 1-2-3 saying that above all‚ customer came first‚ employees second‚ and shareholder thirds. Acer was known by its strategy to develop joint ventures to expand sales‚ join force with commoners’ culture‚ and targeted small neighboring markets that were lesser interest to global giant. Its offshore expansion plan started in 1987 with the
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Case Study 1: Acer (Case 1-3) MKT 505 International Marketing July 20‚ 2013 Acer’s strategy has been described as “divide and conquer.” Compare and contrast this to Lenovo’s strategy. Divide and conquer is a strategy that was initially applied in the military to weaken the enemy forces. It involves splitting the enemies force into two or more elements. This weakens the enemy increasing the vulnerability to attacks from more than one direction. The old adages ’unity is strength‚’ and
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1. What accounts for Acer’s outstanding start-up? What caused the company to outpace scores of other Taiwanese PC companies? Acer was established as a company performing multi-sale/service functions. The drive to make profit pushed the founders to grasp every opportunity available which included importing electronic components‚ providing engineering and design advice to local companies‚ publishing journals and offering training courses. Despite being capital constrained‚ Acer had a brilliant
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technologies‚ competitive pricing‚ and quality service. Established in 1976‚ Acer Inc. employs 5‚300 people supporting dealers and distributors in more than 100 countries. Estimated revenue for 2006 is US$11.31 billion (Acer Annual Report 2005). Stan Shih‚ the founder and chairman of the Acer group and widely regarded as a high-tech visionary‚ had a long term vision to transform the Group into a global high-tech corporation. Though fully committed to aggressively pursuing growing segments of the PC
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