Harvard Business School 9-399-011 Rev. April 9‚ 2001 Acer America: Development of the Aspire In early 1998‚ Stan Shih‚ CEO of Taiwan-based personal computer (PC) manufacturer Acer‚ Inc.‚ was reviewing the first estimates of 1997 year-end results. With revenue of $6.5 billion from own brand and sales to original equipment manufacturers (OEMs) such as IBM‚ the company was now acknowledged to be the third largest PC manufacturer in the world. Although the performance was respectable in the wake
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Acer. Inc | Taiwan’s Rampaging Dragon | 9/26/2012 | How would you account for Acer’s outstanding start-up? What caused this company to outpace scores of other Taiwanese PC companies? Acer is a company that was founded by Shih‚ his wife and a couple of other people. It was founded in the 1976 and the electronic market at that time was still small. This time cellphones where not yet even invented so the market was pretty good for a starter. This is I believe one of the reasons
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1. When Multitech was starting up‚ Stan Shih preached frugality in the form of not spending more money then necessary and not being wasteful with the resources the money spent provided. Shih went as far as creating a campaign that focused on turning lights off‚ using both sides of paper‚ and traveling economy class. This is vastly different then the philosophy of other startup companies that spend more money then they have available and quickly go bankrupt. Secondly‚ Multitech made employment very
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Retailers and distributors very large and powerful PC Makers 10% Microsoft 40% Other Components 25% Intel 10% Leaves very little in the value chain for PC makers to work with !!! Acer: Company profile Taiwanese company founded by Stan SHIH - is one of the leading manufacturers of IT hardware product in the world. Key facts • Market leader in 13 countries‚Top-5 in more than 30 nations globally. • World Top-10 most popular brand Mission statement: “fresh technology enjoyed by everyone
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peripherals‚ displays‚ e-business services for business‚ government‚ education‚ and even home users‚ and personal digital assistants which are also commonly referred to as PDA’s. The company was originally called Multitech‚ and was founded in 1976 by Stan Shih‚ his wife Carolyn Yeh‚ along with a group of five other developers. By 1987 the company was known as Acer ( webhosingreport.com) As time has progressed‚ so has the company and its marketing strategies. As it fights to become a global entity the
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Lorenzo‚ Anna Barbara L. (2005‚ Sep 19)‚ "Fastfood Company Goes into Kiddie Fashion‚" BusinessWorld‚ 1. Marso‚ Ed (1998)‚ "Bold Ambition‚" Asian Business‚ 34 (7)‚ 19-21. Mathews‚ John A and Charles C Snow (1998)‚ "A Conversation with the Acer Group ’s Stan Shih on Global Strategy and Management‚" Organizational Dynamics‚ 27 (1)‚ 65-74. Moore‚ Michael (1998)‚ "The Big One‚" Miramax Home Entertainment. Parker‚ Jim (2000)‚ "The Cbs-Viacom Merger: Impact on Journalism‚" Federal Communications Law Journal‚ 52
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Introduction In the light of increased competition in the PC industry‚ there is a need to capture and maintain market share‚ not only be profitable but to be sustainable. The Acer Company has over the years moved from being a little known Taiwanese PC maker to being ranked among the world ’s top five branded PC vendors. Since the modernization and inevitable commercialization of computers‚ brand recognition and market share in the personal computer market has always
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Acer Incorporated Company profile Acer Incorporated – company profile 2 SOMO Stichting Onderzoek Multinationale Ondernemingen Centre for Research on Multinational Corporations Policies and business overview - General characteristics Acer has constantly pursued the goal of breaking the barriers between people and technology. Focused on marketing its brand-name IT products around the globe‚ Acer ranks as the world’s No. 3 vendor for total PCs and No. 2 for notebooks‚ with the fastest
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add-on value for independent RBU to lead the product plan. ▪ The booming of internet‚ audio/video‚ and communication technology in 1994 created the potential opportunity of multimedia home PC. ▪ The ambition for Stan Shih to develop global brand. ➢ Good opportunity? ▪ Market demand -- yes. ▪ Organization and managing process – no. ➢ II. 描述Aspire的新產品開發流程與管理. 有何優缺點? ➢ Aspire development
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100201705 10师本七班 林霞 An Analysis of Upgrading the Structure of Electronic information industry in Fujian Abstract：In recent years‚ under the impact of global financial crisis‚ the foreign trade of Fujian Province characterized with export-oriented economy was impacted seriously‚ especially in Electronic information industry . In order to guide Electronic information industry out of economic trouble，this paper is going to advance some suggestions by upgrading the Industrial Structure in three
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