"Standardization and adaptation in television advertising" Essays and Research Papers

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    future population‚ particularly on mutations such as horns and variations such as thickness of fur to create adaptations‚ thus establishing evolution. Evolution

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    Fallacies in Advertising

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    Fallacies in Advertising According to Bassham et al. (2002)‚ a logical fallacy is “an argument that contains a mistake in reasoning” (p. 140). There are two types of logical fallacies‚ fallacies of relevance‚ and fallacies of insufficient evidence. Fallacies of relevance happen when the premises are not logically relevant to the conclusion. Fallacies of insufficient evidence occur when the premises do not provide sufficient evidence to support the conclusion. Though there are several logical fallacies

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    Television and Cultural Change Research Paper: 1.Introduction Once considered a complete luxury for a family to own‚ the television has become a stable fixture in British and American households over the past few decades. In recent years‚ it has become unusual for a family not to own a television set and now it is just as uncommon for a family to own just one. In Britain‚ the years spanning from 1955 to 1969 saw an increase from 40 percent to 93 per cent of the population owning a television set

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    The impact of a television on children In today society‚ every American house have at least one television. Television can be both a valuable asset as well as a negative influence for children of all ages. There is always an on-going debate whether the television influences the children. But there isn’t a doubt that the television has an impact on a children. According to a study of American Psychological Association shows that television viewing has led to shortened attention spans in children

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    Cross-Cultural Advertising

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    1. INTRODUCTION The nature of advertising activity has completely changed since advertising began. Increasing industrialization led to the continuous development of promotion. The globalization of competition in the 1980s had an impact on the expansion of national advertising towards international advertising (Ukpere and Slabbert‚ 2009). Because of globalization‚ cultural influences have played an important role in designing advertisements. Culture is an important aspect of every society and

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    Ethical Advertising

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    Advertising * A public notice meant (a) to convey information (b) invite patronage or some other response. Inform and persuade ("stimulate demand"). From a marketing context‚ advertising could be defined as "a paid form of nonpersonal communication about an organization and/or its products that is transmitted to a target audience through a mass medium." Therefore one kind of promotional activity‚ separate from publicity (free)‚ sales promotion (not forms of communication)‚ and personal selling

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    Advertising and Google

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    Table of Contents Title Page Copyright Page Dedication PREFACE PART ONE - Different Planets CHAPTER ONE - Messing with the Magic PART TWO - The Google Story CHAPTER TWO - Starting in a Garage CHAPTER THREE - Buzz but Few Dollars CHAPTER FOUR - Prepping the Google Rocket CHAPTER FIVE - Innocence or Arrogance? CHAPTER SIX - Google Goes Public CHAPTER SEVEN - The New Evil Empire? PART THREE - Google Versus the Bears CHAPTER EIGHT - Chasing the Fox CHAPTER NINE - War on Multiple Fronts CHAPTER TEN

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    Mobile Advertising

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    Mobile Advertising: Friend or Foe? Billboards are long gone. TV’s are as well. Newspapers‚ sayonara! The next form of advertising is upon us and is exploding onto the market. Mobile Advertising is the term coined to represent not moving persuasion grabbers‚ but advertisements coming through cell phones. The newest trend is here and is becoming a fad worldwide but there are concerns. Is this new form of advertising right or wrong; and does it take infiltrating our privacy to the next extreme

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    Influence of Television in Politics Kendra Harris Brigham Young University- Idaho Author Note This paper was prepared for Professor Kiersten Lee’s FDENG 201 class. The Influence of Television in Politics “Americans are the best entertained and quite likely the least-informed people in the Western world.” (Postman‚ 1984‚ p. 2) While this statement is painfully ominous‚ its message is one that has been debated tirelessly since the dawn of technology. The influence of television in politics

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    Bullshit Advertising

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    According to Henry Frankfurt‚ bullshit is everywhere whether we know it or not. From advertising‚ to politics‚ and just in everyday life‚ bullshit persuades by misrepresentation. “One of the most salient features of our culture is that there is so much bullshit”‚ yet there is nothing we can do about it (Frankfurt 1). With the overabundance of information in the world and the pressure society puts on people to know things‚ bullshit continues to spread. That being said‚ bullshit is incredibly prevalent

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