Localization and Standardization---a Case Study of KFC and McDonald’s in China Abstract Standardization and localization are two different operating methods. When multinational corporations enter into a new emerging market‚ they will inevitably face the question that whether to be standardized or localized. McDonald ’s and KFC in China have made remarkable achievements‚ however‚ strangely enough‚ KFC‚ the second name forever in the global fast-food market‚ beats the big brother McDonald
Premium KFC Fast food Fast food restaurant
2011 Coca Cola Case Study Case Discussion Questions Question 1 Why do you think that Roberto Goizueta switched from a strategy that emphasized localization towards one that emphasized global standardization? What were the benefits of such strategy? Answer 1 Roberto Goizueta switched from localization strategy to global standardization strategy because during his initial control over Coca Cola Company in 1980’s‚ the Coca Cola brand has already been marketed to more than 76 countries in
Premium Coca-Cola
Coca-Cola is knows as an American icon. Despite this‚ it is not the dominant cola brand in America. There is a preference of Pepsi over Coke (Gomez & Rohrer‚ 2012). Coca-Cola utilizes a variety of marketing strategies that integrate global and localization strategies. Wilken and Sinclair (2011)‚ conducted an exploratory analysis of three major Multi-national corporations (MNCs)- Coca Cola‚ McDonalds‚ and Colgate-Palmolive to examine how these MNCs engage with marketing from global to local and regional
Premium Coca-Cola Advertising
STANDARDIZATION AND LOCALIZATION IN THE HUMAN RESOURCE MANAGEMENT OF SINO- FOREIGN JOINT VENTURES: AN INDUCTIVE MODEL AND RESEARCH AGENDA Shaohui Chen‚ PhD Candidate & Marie Wilson‚ Associate Professor Department of Management and Employment Relations The University of Auckland Private Bag 92019 Commerce C Building‚ 18 Symonds Street‚ Auckland‚ New Zealand 64 9-3737599ext.7667 or 4808(Tel.) 64 9-3737477(Fax) s.chen@auckland.ac.nz(e-mail) m.wilson@auckland.ac.nz(e-mail) Identification
Premium Human resource management Management
product (Windows 3.1) can not meet local customers" needs due to low level of localization. Since localization of Window 3.1 seems indispensable for MS to succeed in the promising PRC market‚ the question for MS is choosing the best localization solution from the available three choices. These choices are either leaving the market open for Software Vendors (SV) to localize the product‚ doing all of the localization by MS itself in Taiwan (headquarter of Greater China)‚ or adopting an intermediate
Premium Marketing System software Computer software
strategy B Localization strategy-”Act local” Main aim is maximum local responsiveness Customize product offering‚ market strategy (including production and R&D) according to national conditions; compete through localization of products‚ no standardization Generally unable to realize value from experience curve effects and location economies Possess high cost structure due to decentralization C Global standardization strategy- “Be cost-effective”: Focus
Premium Subsidiary Automated teller machine Marketing
products in. Walmart would also face death that that the countries economy isn’t as strong as other markets. Walmart would be face with that and possible robberies using the global standardization strategy. Whereas‚ Localization strategy would customize the firms good and services to match that of the market. Localization strategy would work with Walmart as the firm could create a branch Hired local people ‚Import local goods and advertise and market locally. The local could work in the store and
Premium Democratic Republic of the Congo Republic United States
vid=195 Jian‚ W. (2000). Foreign advertising in china: Becoming global‚ becoming local. (1 ed.). Ames‚ IA: Iowa State University Press. LI‚ D. (2004). Do in china as the chinese do: An overview of kfc’s localization strategies in china. Retrieved from http://lidan.y3k.org/blog/en/2004/04/kfcs-localization-strategies-in-china/ Liu‚ W. K. (2008). Kfc in china‚ secret recipe for success. Wiley. Nameless. (2004‚ April 20). Yum! Restaurants international opens 1000th kfc in china. Retrieved from http://biz
Premium Fast food
HRM in an MNE Elaine Stewart Professor Keith Lipscomb BUS 325: Global Human Resource Management May 4‚ 2014 HRM in an MNE Compare and contrast two main differences between domestic and international HRM There are two main differences between domestic (HR) and international human resource management (IHRM). Domestic HRM has responsibilities for the planning‚ recruitment‚ and selection of staff including the development‚ training‚ and rewards to employees only in one nation such
Premium Human resource management
Barbie: The American Girl Goes Global Barbie which is produced by Mattle is the most known and successful baby doll all around the world. So there is a reason underlying this success. Firstly‚ Mattel’s global marketing strategy involves adapting fashion trends and cultural differences to its product. Since‚ Barbie has been successfully adapted to cultural differences in the United States‚ Mattel tried to adopt a regiocentric approach for Western European market. However‚ Mattel improved a
Premium Barbie Middle East Europe