Chapters 9-12 Review What is the tenet that China follows to ensure that Hong Kong’s exuberant capitalism is retained despite the communist leanings of mainland China? Answers Absolute plutocracy Sovereignty of the provinces Theocracy Noninterventionist approach One country‚ two systems Which of the following is true of the CFTA? Answers It was designed to eliminate trade barriers between the United States‚ Canada‚ and parts of Asia. It created several
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a strategy that emphasized localization towards one that emphasized global standardization? What were the benefits of such a strategy? Roberto Goizueta‚ a Cuba immigrant who became the CEO of Coke in 1981‚ switched from a strategy that emphasized localization ( which focuses on increasing profitability by customizing the firm’s goods so that they provide a good match to tastes and preferences in different national markets)to one that emphasized global standardization ( which focuses on increasing
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the strategy followed by Philips and Matsushita. How and why do they differ? Philips and Matsushita had followed very different strategies. Philips adopted the localization strategy and built its success on a worldwide portfolio of responsive national organizations. On the other hand‚ Matsushita adopt the strategy of global standardization. The structure of the organization has been matrix based whereas Matsushita followed a more hierarchical structure. The management is more decentralized at Philips;
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Q1. Identify the key elements in McDonald’s global marketing strategy (GMS). In particular‚ how does McDonald’s approach the issue of standardization? Answer: The popularity of American-style food such as hamburger‚ fries‚ coke is growing around the world. Also‚ the restaurants in foreign countries want to borrow McDonald’s brand power to get more profit and customer wants to taste US fast food. However In many countries‚ main items are adapted according to the customs and tastes of individual
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with investing in ICBC should adhere to the strict reporting and governance standards expected of top global companies. Coca Cola 1. Why do you think that Roberto Goizueta switched from a strategy that emphasized localization towards one that emphasized global standardization? What were the benefits of such strategy? * It is to increase profitability and to pursue a low cost advantage on global scale. It is also to standardize the products worldwide. It will make coke make profit and adhere
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competition and efficiency. A diffusion of innovations across national boundaries is a useful by product of international trade. Q.2 What are the relative advantages and disadvantages of standardization and adaptation? Explain with suitable examples. [10 Marks] Ans: Advantages of Standardization. International uniformity has its own advantages. As people travel the World‚ they can be assured that wherever they go the product that they buy from you will be same and that it will have the
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pressures for cost reduction)‚ but it does have high pressure for local responsiveness so it is most likely to be positioned as a localization strategy. * Coca- Cola: faces pressures to be locally responsive‚ particularly in marketing‚ while on the other hand faces low cost pressures as they are a big Oligopoly. Coca Cola is most likely to be positioned in the localization strategy sphere. * Dow Chemicals: Produces commodity type products‚ where price competition is very intense meaning that
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7-Eleven in Taiwan With the accelerated pace of people’s lives‚ convenience stores have played an increasingly important role in today’s society. 7-Eleven and Family Mart‚ which are the most famous convenience-store chains‚ can be found easily in many countries or regions. This assignment aims to address 6 questions sufficiently that based on the case of 7-Eleven in Taiwan: the first two are focus on the concept of convenience stores and the rest will link with the expansion and adaptation of 7-Eleven
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The following questions will be assessed base on facts provided in the case study and international business concepts from our textbook: 1.) Why do you think that Robert Goizueta’s switched from a strategy that emphasized localization toward one that empathized global standardization? What were the benefits of such strategy? 2.) what were the limitations of Goizuata’s strategy that persuaded his successor‚ Daft‚ to shift away from it? What was Daft trying to achieve? Daft strategy also did not produce
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Skills Summary COST PRESSURES AND PRESSURES FOR LOCAL RESPONSIVENESS Pressures for Cost Reductions Pressures for Local Responsiveness CHOOSING A STRATEGY Global Standardization Strategy Management Focus: Vodafone in Japan Localization Strategy Transnational Strategy International Strategy The Evolution of Strategy Management Focus: Evolution of Strategy at Procter & Gamble STRATEGIC ALLIANCES
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