"Standardization and localization" Essays and Research Papers

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    Disney Case Analysis

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    industries. It is one of the largest media and entertainment corporations in the world. Studio Entertainment‚ Parks and Resorts‚ Consumer Products‚ Media Networks 3. Perform a complete SWOT analysis on the company. (40 pts.) Strengths: Global standardization Children-target customers Popular Brand Recognition Diversification Disruption Creative process Financially stable Vacation locations All Inclusive Low-cost corporate strategy Human Resources-encourages ideas from employees Weaknesses:

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    Sony Car Navigation System

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    Sony Car Navigation System – Case Analysis. Car Navigation systems’ demand characterization in Japan‚ Europe and US. Car navigation systems (CNS) demand is mainly determined by different car driving environments and drivers preferences. Both factors vary across markets and determine CNS’s most valuable features for each market. In 1996‚ Japan was the world largest CNS market with sales of 850‚000 units. Several factors accounted for CNS strong popularity. First‚ a highly complicated Japanese road

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    Philips was founded by Gerard Philips and his father in 1892 in Eindhoven‚ Holland . Then‚ they recruited Anton Philips (Herard ’s brother)‚ an excellent salesman and manager‚ and soon after they became the third largest light-bulb producer in Europe. However from its beginning on it always took care for his workers. As an example in Eindhoven it built company houses‚ bolstered education‚ and paid its employees so well that other local employers complained. When larger electrical product companies

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    The International Marketing Dilemma Standardization VS . Customization Spiderman Becomes an Indian Product Idea P&G – Connect & Develop Strategy • Develop brands tailored for similar consumer cohorts living in different countries‚ rather than producing strategies on a nation-by-nation basis – Consumers in Mumbai have more common with consumers in Shanghai‚ Tokyo‚ New York than with consumers in rural India • Expertise from one part of the globe to another – Taboos over feminine hygiene

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    Levendary Caf

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    Levendary Café: China Challenge Levendary Café faced some successes and many challenges when penetrating the Chinese Market for their first time. The goal of this case study is to understand what kind of initial strategies did they adopted and the main problems that arouse as a result of their decisions. The analysis will point out the main issues faced by the organization as well as potential alternatives that could be used to address their concerns. Finally‚ an optimal solution will be proposed

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    Reebok’s Goals Reebok’s goal should be to maximize profits‚ while taking into account the production costs‚ the revenue it can get from a sale‚ inventory holding costs and salvage value of the excess jerseys. This is because although Reebok may want to minimize inventory‚ it needs to consider the impact such an action will have on the service level and its profitability. A low inventory may mean lower holding costs and lower risks of having excessive dressed jerseys after the end of season‚ which

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    single globally coordinated strategy‚ (ii) a multinational strategy favouring strong national responsiveness and (iii) a core global standard strategy with some localized elements. This is also known as the ‘G LOCAL’ strategy‚ and deals with the localization of the global strategy. What are the key elements of this ‘G LOCAL’ strategy? Rather than term them as elements‚ it is better to call them as the ‘G LOCAL’ mix. This is so‚ because the resultant effect is a combined synergy of the 3 key constituents

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    Economics Quiz

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    IBquiz week 1 Question 1 Which of the following terms describes foreign direct investment most accurately? Directly investing in‚ controlling‚ and managing value-added activities in other countries. Directly investing in‚ controlling‚ and managing value-added activities in other markets. Directly investing in shares of a multinational enterprise. All of these answers Question 2 In high masculinity societies: women are increasingly likely to become politicians and soldiers. men frequently

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    About Tesla In 2003‚ a group of engineers set on a mission to prove to the world that people need not compromise to an electric car. Electric cars can be quicker‚ better and more fun than a normal petrol car. Today‚ Tesla makes not only electric cars but various other infinitely scalable clean energy generation and storage products. They believe that sooner the world shifts from fossil fuel for survival and aim for zero-emission future‚ better it will be for the world. (Tesla‚ 2018) The company unveiled

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    Service Operation Management

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    -052 | V S R Praveen | | 10 | 12 IB -055 | Varun Garg | Contents Objective 3 Introduction 3 Parameters to measure service quality 4 1. COST 5 Division of Labour 5 Standardization 5 Flow Rate 6 Simplification (for productivity) 7 2. QUALITY 8 Conformance to specifications 8 Standardization 8 Robust Design 8 Technology 9 3. SPEED 9 Level of Automation and Customer Contact 9 Level of Pre – Preparation 10 Uniformity of process flow 10 4. DEPENDABILITY 10

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