human resource executives and the strategies that are used to address those challenges at the macro‚ meso and micro levels. Semi-structured interviews are conducted with 26 Canadian and American HR executives. The challenges include the degree of standardization of HR‚ foreign industrial relations‚ time zones‚ cross cultural differences and communication‚ expatriatesÕ adjustments‚ inflexibility‚ and work family balance. To deal with those challenges‚ the executives encourage stronger partnerships with
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which size provides the firm with the opportunity take the advantage of economies of scale factors. Ikea’s role is not only to globally integrate operations and centrally design products‚ but also to find an effective combination of low cost‚ standardization‚ technology‚ and quality. Due to large product range Ikea has achieved economies of scale and scope‚ as waste of resources is a sin at Ikea. It provides a secure delivery system to its supplier this way it has achieved economies of scope. It
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CASE: Coca Cola- The Strategy and Structure of International Business Coca Cola‚ the iconic American soda maker‚ has long been one of the most international of enterprises. The company made its’ first move outside the USA in 1902‚ when it entered Cuba. By 1929‚ coke was marketed in 76 counties around the world. In World War 2‚ Coke struck a deal to supply the US military with Coca Cola wherever in the world it went. During this era‚ the company built 63 bottling plants around the world. Its global
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Individual Assignment Case Study—General Mills Global Sweetspot Student Name: Bao Ci Student NO.: 7928110 1. The case indicates that international sales are a relatively small part of General Mills’ overall business. Why does the company regard Haagen-Dazs as a particularly important product for the firm? Haagen-Dazs is a small part of General Mills’ overall revenue but is its only luxury brand. The reason why General Mills regards Haagen-Dazs as a jewel of their brand may have 3 reasons as follows
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New Products Market Opportunities Changes in Internet Issue Local industries are not sufficiently equipped with required Technologies Response McDonalds brought technology equipment from foreign countries e.g. Machines for Peeling potatoes Standardization achieved through careful positioning of Technology E.g. use of Customize
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chain industry. It has solved the standardization problems in Chinese fast food industry for the first time and set a new way of developing the Chinese fast food. Up to now‚ Z-Kung fu has opened 250 bistros‚ and began to compete with the foreign fast-food restaurants. Developing on strong capital‚ Z-Kung fu is expanding rapidly. However‚ there are still problems existing in the marketing strategies of Z-Kung fu as follows. Firstly‚ it only achieves in standardization but it’s lack of support of the
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ITC Software LOCALIZATION TESTING SERVICES www.itcsoftware.com Localization testing services ITC Software PRESENTATION PLAN • • WHAT IS LOCALIZATION TESTING LOCALIZATION TESTING PROCESS • • LOCALIZATION SERVICES RANGE & RESOURCES WHY CHOOSE SCIENCESOFT www.itcsoftware.com What is localization testing ITC Software WHAT IS LOCALIZATION TESTING? Localization testing process means testing of a product adapted for usage in a foreign market. Products that are localized
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Part I describe Walmart expansion As the largest retail chain in the world‚ Walmart is one of the earliest companies that realize that waiting too long to get into foreign countries would give competitors a lead that would be difficult to close. However‚ globalization is always a double-edged sword. Despite that Walmart is the world’s largest company with a turnover of $312.4 billion‚ Walmart’s results from globalization had been mixed. In 1991‚ the establishment of Sam’s Club near Mexico City
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View: The approaches to global marketing have revolved over the decades. The following trends have been observed: ▪ 1970’s: “standardization vs. adaptation” ▪ 1980’s: “globalization vs. localization” ▪ 1990’s: “global integration vs. local responsiveness” ▪ 2000’s: mixture of global‚ localization The recent trend of mixture of global and localization is caused by the new efficiencies of customization made possible by the Internet and increasing flexible manufacturing processes
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Starbucks in the global taste Thirty years ago Starbucks was a single store in Seattle’s Pike Place Market selling premium roasted coffee. Today it is a global roaster and retailer of coffee with more than 7‚600 retail stores‚ some 2‚000 of which are to be found in thirty-four countries outside the United States. Starbucks set out on its current course in the 1980s when the company’s director of marketing‚ Howard Schultz‚ came back from a trip to Italy enchanted with the Italian coffeehouse experience
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