UNIT 1 GLOBALISATION Unit Structure 1.0 Overview 1.1 Learning Objectives 1.2 Globalisation 1.3 Drivers of Globalisation 1.4 Advantages of Globalisation 1.5 Disadvantages of Globalisation 1.6 Exercises 1.7 Summary 1.8 Suggested Readings 1.0 OVERVIEW Over the last thirty years‚ the environment in which international business operates has become subject to the forces of globalization and increasing world integration. The increase in world trade‚ and its globalisation‚ together with the trans-nationalism
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Institutional Structures Institutional Structure of Turkey At a first glance‚ Turkey has a diversified economy‚ excellent infrastructure‚ and a legal and social structure of a developing nation. Proximity to Europe‚ integration with European markets‚ the external anchor of the European Union accession‚ and a lengthy track record of solid economic management and structural reform are the drivers of Turkey’s long-run prospects (World Bank‚ 2010). Turkey’s high degree of integration with the world
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Lecturer: Max Ee by 20th May 2009 Table of Contents Introduction 1 Chapter 1 Part 1 Standardization of Containerization 1.Common type of container 2-4 2.Benefit of Standardization in container 5 3.Evolution of container 6-7 4.Initiative standardization of container in Singapore 7 Part 1 Standardization of Containerization 5.Common type of pallet 8-10 6.Benefit of Standardization in pallet 11 7.Case Studies of successful standardisation project 12 Conclusion 13 Reference
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INTRODUCTION TO INTERNATIONAL MARKETING (Assignment- 60marks) Q.1) Name & explain with suitable examples‚ three reasons why international marketing is more challenging than domestic marketing? [10marks] Ans> Domestic Marketing Versus International Marketing- Domestic marketing involves one set of uncontrollables derived from the domestic marketing. International marketing is much more complex because a marketer faces two or more sets of uncontrollable
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Human Physiology Lab Special Senses Cutaneous Senses and Vision September 24/26‚ 2012 Our bodies are capable of sensing a wide spectrum of stimuli. We are consciously aware of some of the information our bodies perceive‚ but much of the information that is sensed is beyond our consciousness. Receptors responsible for perception of stimuli are found in many places: skin‚ eyes‚ ears‚ mouth‚ blood vessels‚ lungs‚ brain—frankly‚ every cell in the body has sensory receptors. These receptors are
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hbr.org The Globe What Panasonic Learned in China PhotograPhy: Corbis When your manufacturing base becomes your growth market‚ your strategy has to adjust. by Toshiro Wakayama‚ Junjiro Shintaku‚ and Tomofumi Amano M ultinational companies tend to insulate their headquarters from operations in emerging markets. Sure‚ they welcome the opportunity to save money by manufacturing in China or managing customer service out of India‚ and they’re especially pleased when they make
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Two opposite viewpoints for developing global marketing strategy are commonly expounded. According to one school of thought‚ marketing is an inherently local problem. Due to cultural and other differences among countries‚ marketing programs should be tailor-made for each country. The opposing view treats marketing as know-how that can be transferred from country to country. It has been argued that the worldwide marketplace has become so homogenized that multinational corporations can market standardized
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create efficiencies and cut costs through surges in technology investment and standardization. For a time‚ this strategy created advantage‚ but it also sapped flexibility. Having overestimated the importance of standardization‚ companies now find themselves bogged down with inflexible systems and processes. In order to survive and thrive amid constant change‚ companies must reclaim the right balance of standardization and flexibility and build strategic and operational agility into their business
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also be a main focus‚ which can be difficult. It is important to improve production techniques when possible. Planning efficiencies and reducing lead time will also play a big role in reducing operational costs. Ensuring the product quality and standardization of the products is a huge challenge‚ but must be closely monitored. There is also a chance of capacity issues. Monitoring material can become a challenge if a proper process for this is not in place. The availability of materials in global regions
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International Business Marketing and Global Strategy I. MUJI Branding 1. About MUJI MUJI (Chinese Brand name:無印良品) was born a Japanese groceries store. Its brand name “MUJI” means “no brand‚ quality goods”. It has a wide products range‚ but focus on everyday groceries. 2. Brand Spirit MUJI is a call to return to simplicity in daily life. Their primary goal is to ensure customers to not pay for what they cannot use ‚ hope to be a compass always pointing towards the necessities in life
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