In my opinion‚ I strongly agree with Disney’s decision to pursue a localization approach in emerging market. As it can be seen that Disneyland in Hong Kong failed because they lack of localization. For example‚ Disneyland Hong Kong assumed customers would follow the standard pattern of spending on average 20 minutes at meals. However the Hong Kong customers spend an average of 40 minutes‚ causing undesirable backups since Hong Kong Disneyland did not provide enough restaurants to serve customer need
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available in PMC 2010 February 1. Published in final edited form as: Cell Signal. 2009 February ; 21(2): 212–219. doi:10.1016/j.cellsig.2008.10.003. NIH-PA Author Manuscript NIH-PA Author Manuscript NIH-PA Author Manuscript Altered EGFR Localization and Degradation in Human Breast Cancer Cells with an Amphiregulin/EGFR Autocrine Loop Nicole E. Willmartha‚b‚ Andrea Baillob‚ Michele L. Dziubinskib‚ Kristy Wilsonc‚ David J. Riese IIc‚ and Stephen P. Ethierb‚1 a Department of Cancer Biology‚
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The Impact of Linguistic Differences on International Brand Name Standardization: A Comparison of English and Chinese Brand Names of Fortune-500 Companies Author(s): June N. P. Francis‚ Janet P. Y. Lam‚ Jan Walls Reviewed work(s): Source: Journal of International Marketing‚ Vol. 10‚ No. 1 (2002)‚ pp. 98-116 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/25048880 . Accessed: 19/02/2012 07:18 Your use of the JSTOR archive indicates your acceptance of the Terms
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Marketing 11e Armstrong/Kotler Company Case 6‚ “Darden Restaurants: Balancing Standardization and Differentiation.” (p. A10)‚ Question 1 Behavioral Segmentation - The sit-down market segment has been experiencing a decline in the number of customers who are patronizing to sit-down style restaurants such as those owned by Darden. It is believed that this is a result of the economic decline may be prompting customers to be more careful in the use of their discretional income. Geographic Segmentation
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financial reporting standards around the world‚ with particular reference to investors and multinational firms. What are the disadvantages of moving toward a set of global standards and what barriers need to be overcome to achieve the goal of standardization? (ESSAY) As people need to speak the same language to understand each other while talking‚ participants on the global market also need to have similar accounting language in order to communicate in between. For that reason‚ it is not a surprise
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Discuss critically the need for international accounting harmonization and assess the success of the attempts at international harmonization and standardization that have been made up to the present time For decades‚ entities across the world have been using a range of different accounting standards derived from various accounting models. Weber (1992) states that there have historically been four accounting standards models from different areas of the globe: the United Kingdom‚ Continental Europe
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think that Roberto Goizueta switched from a strategy that emphasized localization towards one that emphasized global standardization? what were the benefits of such a strategy localization is the process of adapting a product or service to a particular language‚ culture‚ and desired local "look-and-feel." Ideally‚ a product or service is developed so that localization is relatively easy to achieve. Global Standardization is the process to push a international company / brand to become more
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The Golden Triangle for MNCs: Standardization towards Headquarters Practices‚ Standardization towards Global Best Practices and Localization Markus Pudelko Anne-Wil Harzing Version December 2007 Accepted for Organizational Dynamics Copyright © 2007 Markus Pudelko and Anne-Wil Harzing. All rights reserved. Prof. Anne-Wil Harzing University of Melbourne Department of Management Faculty of Economics & Commerce Parkville Campus Melbourne‚ VIC 3010 Australia Email: anne-wil@harzing.com Web:
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strength of pressures for cost reductions versus those for local responsiveness. Firms typically choose among four main strategic postures to response these two factors when competing internationally. These can characterized as global standardization strategy‚ localization strategy‚ transnational strategy and international strategy which have been illustrated as figure 1. In this report‚ as a management consultant‚ the two cases from our client will be brief introduced firstly. Then‚ we will examine
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Convenience store‚ with a history of nearly 80 years‚ can be seen as the result of supermarket after the development to a certain stage and gradually becomes to be a common retailing format. With the early view‚ it was defined as a kind of grocery story with the same management technology and sale mode of supermarket. Nowadays‚ it is considered as the store selling convenient products and services. The objectives of this study are mainly answering the 6 questions related to the case ‘7-Eleven in
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