The Impact of Linguistic Differences on International Brand Name Standardization: A Comparison of English and Chinese Brand Names of Fortune-500 Companies Author(s): June N. P. Francis‚ Janet P. Y. Lam‚ Jan Walls Reviewed work(s): Source: Journal of International Marketing‚ Vol. 10‚ No. 1 (2002)‚ pp. 98-116 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/25048880 . Accessed: 19/02/2012 07:18 Your use of the JSTOR archive indicates your acceptance of the Terms
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Discuss critically the need for international accounting harmonization and assess the success of the attempts at international harmonization and standardization that have been made up to the present time For decades‚ entities across the world have been using a range of different accounting standards derived from various accounting models. Weber (1992) states that there have historically been four accounting standards models from different areas of the globe: the United Kingdom‚ Continental Europe
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This report delves into the rapidly evolving field of digital pathology‚ briefly reviewing the underlying scientific and technological concepts and providing an insightful perspective on various factors thought to be of significance to the development and future of this space. Broken into several sections‚ the beginning of this report provides an overview of digital pathology including: • Terminology and definitions • Types of digital imaging systems (including whole slide scanners) • Technical
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Standardization Terminologies in Nursing Practice The importance behind the standardization terminology in nursing practice emphasize the nursing care contributions to the healthcare‚ making the nursing interventions more tangible in the relationship with patient’s outcomes. There are many benefits to the standardization of terminologies especially with the implementation of interoperability‚ where the exchange of communication needs to be clear and consistent. Among some of the important points
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The Golden Triangle for MNCs: Standardization towards Headquarters Practices‚ Standardization towards Global Best Practices and Localization Markus Pudelko Anne-Wil Harzing Version December 2007 Accepted for Organizational Dynamics Copyright © 2007 Markus Pudelko and Anne-Wil Harzing. All rights reserved. Prof. Anne-Wil Harzing University of Melbourne Department of Management Faculty of Economics & Commerce Parkville Campus Melbourne‚ VIC 3010 Australia Email: anne-wil@harzing.com Web:
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Regular sparkling cleaning campaigns Cleaning inspections and correct minor problems Clean even the places most people do not notice Typical Activities Location Action by 4. Seiketsu - Standardization Visual management and 5-S standardization: 4. Seiketsu - Standardization Visual management and 5-S standardization Transparency ( e.g. glass covers for see-through) Inspection “OK” marks or labels Danger zones marked on meters and switches ‘Danger’ warning signs and marks Fire extinguisher and ‘Exit’
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Business STANDARDIZATION VS. ADAPTATION OF THE MARKETING MIX STRATEGY IN SME EXPORTS Jorma Larimo University of Vaasa‚ Department of Marketing PO Box 700‚ FI-65101 Vaasa Minnie Kontkanen University of Vaasa‚ Department of Marketing PO Box 700‚ FI-65101 Vaasa Abstract. Standardization vs. adaptation of the marketing mix in foreign markets has been one of the key research areas in international marketing since late 1960s. Several authors have presented many arguments favoring standardization but on
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Expressions/Greeting Card Industry How Americans Win in Asia Serving Global Customers Myth and Marketing in Japan International Brand-Name Standardization/Adaptation: Antecedents and Consequences Characteristics of the Product Standardization/ Adaptation in the International Environment A Study of Marketing Mix Adaptation in Multinational Firms Standardization versus adaptation of international advertising strategies: Towards a framework Global business strategy: A contingency approach Toward
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com/the-2007-future-of-media-report-how-will-internet-tv-change-evolve/ ) [pic] Advertising‚ at the center of the debates related to international marketing strategy‚ has received significant criticisms as well as researches. Among them is the discussion about two main approaches‚ i.e. standardization versus adaptation. The debates emerging from these two approaches are intense to reach a common agreement in the end. While there are lots of evidences and studies supporting the adaptation method‚ the recent years has witnessed success of global
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Brandon Isaac Setiawan February 26th‚ 2014 Should Global Businesses Adapt to National Peculiarities? Presently‚ globalization and international markets are growing in importance. More companies are seizing the opportunities appearing in the international marketplace‚ as the world grows more connected through the use of new technology and international trends. With global companies all wanting a part of the global wealth available‚ competition becomes fiercer and fiercer as businesses need to
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