"Standardization versus adaptation within franchising" Essays and Research Papers

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    Franchising

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    join an already existing company. One way to go into business with an already existing company is franchising. According to Entrepreneur.com‚ franchising is 殿 continuing relationship in which a franchisor provides a licensed privilege to the franchisee to do business and offers assistance in organizing‚ training‚ merchandising‚ marketing‚ and managing in return for a monetary consideration. Franchising is a form of business by which the owner (franchisor) of a product‚ service or method obtains distribution

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    FRANCHISING

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    FRANCHISING CHAPTER 1 History and Overview Introduction Franchising has a track record as a way to speed growth through expansion of business. Since the 1950’s‚ franchising has been the leading edge of business by showing impressive growth rates in overall sales and market shares. Franchising is a concept which began in the 1950’s with companies like McDonald’s‚ Burger King‚ Dunkin’ Donuts‚ Kentucky Fried Chicken‚ Holiday Inn‚ Midas Mufflers and Dairy Queen. Due to abuses in the sales process

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    Tips to Success in the Franchising Industry Tiffaney Ackerman Liberty University Abstract Each individual who chooses to own a franchise does so for multiple reasons. Richard J. Judd and Robert T. Justis devised a list of ten basic steps new franchise owners must keep in mind. The first step is to self-evaluate. It is important for new franchisee owners to understand the commitment this new business will require of them. They must also have a grasp on their person strengths and weaknesses

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    Franchising

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    Franchising Chapter1 Objectives • Understand definition & concept of franchising . • Types of franchising . • Benefits & pitfalls of franchising . 2 Introduction • Mr. Menon an NRI ‚was very happy to return to India . • He was amazed to see changes in Indian economy • What one noticed is that all these companies have  expanded gradually & made their presence by franchising 3 History of Franchising • The earliest signs of franchising in the united states dates bac

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    Franchising

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    What is franchising? Franchising (from the French for free) is a method of doing business wherein a franchisor licenses trademarks and tried and proven methods of doing business to a franchisee in exchange for a recurring payment‚ and usually a percentage piece of gross sales or gross profits as well as the annual fees. Various tangibles and intangibles such as national orinternational advertising‚ training‚ and other support services are commonly made available by the entity licensing the ‘chain

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    Franchising

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    Report Franchising Definition What is franchising? For my personal knowledge when I not yet doing this presentation. Franchise is buying others people brand to start doing business with the brand name. After I had develop information of franchising. I’m right‚ but the correctly‚ franchise is a continuing relationship in which a franchisor provides a licensed privilege to the franchisee to do business and offers assistance in organizing‚ training‚ merchandising‚ marketing and managing in

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    standardization

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    Standardization of a NaOH Solution with Potassium Hydrogen Phthlate (KHP) Name:________________________________________________________________ Period:_____ Prelab 1. A 0.8234-g sample of "KHP" required 38.76 mL of NaOH for titration to the phenolphthalein endpoint. What is the exact molarity of the NaOH solution? 2. A 25.00-mL aliquot of an unstandardized HCl solution is titrated with the previously standardized NaOH solution from #1 above. If 32.55 mL of NaOH titrant

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    Franchising

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    Franchising Franchising (from the French for honesty[citation needed]) is a method of doing business wherein a franchisor licenses trademarks and tried and proven methods of doing business to a franchisee in exchange for a recurring payment‚ and usually a percentage piece of gross sales or gross profits as well as the annual fees. Various tangibles and intangibles such as national or international advertising‚ training‚ and other support services are commonly made available by the franchisor

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    Standardisation versus Adaptation in a Globalisation context Challenge This is the challenge facing primarily multinational firms whether to standardise their local offering or adapt/localise it for the market they are selling into. According to De Wit and Meyer (2010)‚ the question facing managers is whether they should anticipate and encourage global convergence by emphasising global standardisation‚ centralisation and coordination or should managers acknowledge and exploit international diversity

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    Thrassou (Cyprus) Adaptation vs. standardization in international marketing – the country-of-origin effect Abstract The literature on international marketing presents a confrontation between two mainstream schools of thought regarding international marketing. The one supports the standardization approach and argues that multinational companies’ behavior should be uniform to minimize total costs and promote a global corporate image. The other argues for the need for adaptation to fit the unique

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