tandardization / customization Question 3‚ Week 3 * Summarize the standardization/customization debate in global marketing * Identify factors which promote standardization * Identify factors which promote customization * To what extent are consumers buying habits converging? * Illustrate your answer with examples of markets and brands based on your own research * Give full citation of sources in Harvard format ____________________________________________________________
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Global Marketing Shannon M. Urban Marketing 421 April 2‚ 2013 Louis Chavez Global Marketing There are a multitude of companies that operate across the globe and practice business in many different countries. Google is one of the most widely known and utilized internet companies within the United States. Due to the different economic‚ political‚ and social views of each country across the world‚ marketing and business practices must be able to be flexible while still playing to the consumers
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| Marketing Research for Global Expansion | | | Making the decision to expand a small business can be a difficult decision for any business owner. Competition amongst small businesses within the United States can prove to be debilitating for many businesses due to various factors at any given time. The United States holds less than 5% of the entire world population; therefore‚ 96% of consumers live outside of the United States. At a recent international trade symposium held in Washington
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Standardized work Kevin Clement | 10/27/15 | AE 570 Overview Standardized work is a lean concept that has been minimally used in the construction industry within the United States. However‚ it is one of the most powerful lean tools to apply in the construction industry. The goal of standardized work is to optimize productivity‚ safety and quality. The amount of detail that is put into developing a standardized work plan and directions is based on the type of project. If the project is very detailed
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Is standardized testing improving our students’ academic achievement level? Or is it causing several high schools around the world to have a lower graduation rate? I personally feel that there should be no standardized test that determines if students graduate and receive their diploma. Causing stress on our teachers‚ lowering graduation rates‚ and putting at risk students at a higher risk is three of several reasons why standardized testing should no longer be permitted in our schools. All teachers
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Thesis statement: Standardized tests in the public school system have become biased and they are becoming costly to the school systems. Introduction: According to Dr. Hoffman‚ it is the multiple-choice format that is to blame. “Multiple choice tests penalize the deep student‚ dampen creativity‚ foster intellectual dishonesty‚ and undermine the very foundations of education” he remarked in a 1977 interview. A standardized test is a test that uses uniform procedures for administration and scoring
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talks about standardized testing in general and if whether or not teachers as well as students should be evaluated solely by their performances on these tests. It also contains some useful statistics about tests scores. I can use the information from this source in the introduction. This would be useful in the introduction because it is just an overview of different viewpoint on the topic. I can also give some background info about my topic in this way. Walberg‚ Herbert J. "Standardized Tests Effectively
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new institutions or bodies . In the case of enhanced cooperation‚ except for Common Foreign and Security Policy‚ the Commission acts as a guardian in all its phases . Moreover‚ there are predetermined rules and procedures for these methods of differentiated integration set in the treaties. Consequently‚ this ensures some degree of control over the risk of excessive use of these methods and the cohesion of European politics and legislation because specific rules
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Standardized tests have always determined the future of many students‚ parents‚ and everyone else. For some‚ it created a downfall in their long run and‚ on the other hand‚ it had no effect on others at all. The Standardized test has been made part of the American culture for more than 50 years and it is time to revise our standards (Fletcher). The NCLB Act‚ also known as the No Child Left Behind Act is one of the foundations that Standardized tests are built on. Rather than this Act working in favor
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Standardized Testing Standardized testing is seen as the answering to improving public education in the United States. Students face district- and state- mandated tests as well as national ones. However‚ standardized testing is not the answer to improving education. Teaching skills and learning environments both are effective ways to improve education. Tests are only used to evaluate how well a teacher is doing‚ therefore students shouldn’t have to take them. “Giving answers under pressure without
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