"Standardized sources of marketing data" Essays and Research Papers

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    Written Sources

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    RESEARCH PAPER: The Analysis-criticizing Method of Written Sources (Through surveying Kautilya’s Arthashastra) BY NGUYEN THI THANH MAI Department of South Asian Studies Faculty of Oriental Studies University of Social Sciences and Humanities Vietnam National University December‚ 2012 Abstract Historians have used different kinds of sources to reconstruct the narratives of the past or to create a complete and accurate picture of what happened in the past on such aspects as politics‚ economy

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    DATA MANAGEMENT

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    Topic 1: The Data Mining Process: Data mining is the process of analyzing data from different perceptions and summarizing it into useful evidence that can be used to increase revenue‚ cut costs or both. Data mining software is one of a number of analytical tools for analyzing data. It allows users to analyze data from many different dimensions or angles‚ categorize it and summarize the relationships identified. Association‚ Clustering‚ predictions and sequential patterns‚ decision trees and classification

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    data mart

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    1. Data mart definition A data mart is the access layer of the data warehouse environment that is used to get data out to the users. The data mart is a subset of the data warehouse that is usually oriented to a specific business line or team. Data marts are small slices of the data warehouse. Whereas data warehouses have an enterprise-wide depth‚ the information in data marts pertains to a single department. In some deployments‚ each department or business unit is considered the owner of its data

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    Data Mining

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    Data Mining Weekly Assignment 6: LIFT; CRM; AFFINITY POSITIONING; CROSS-SELLING AND ITS ETHICAL CONCERNS. What is meant by the term “lift”? The term “lift” describes the improved performance of an exact or specific amount of effort on a modeled sampling‚ as opposed to a random sampling (Spang‚ 2010). In other words‚ if you are able to market via a model to say‚ a given number of random customers (e.g. 1000)‚ and we expect that 50 of them would be successful‚ then a model that can generate 75

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    The Sources of Recruitment

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    Contents Title Page. 1 Table Of Contents. 2 Question1. 3 Question2. 9 Question3. 11 Question4. 15 Question5. 19 Question6. 22 References. 26 Q.1. List and explain the sources of recruitment? Recruiting is the process of generating a pool of qualified applicants for employment. Employers use various techniques to fill vacancies that require specific knowledge‚ skill and abilities. The demand labour changes and the numbers of people looking for jobs change over time.

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    Sources of Information

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    Sources of Information Finance The finance department consists of many different roles‚ most of which are critical to the smooth running of any company. Its main job is to provide the financing and accounting information which is needed to make various decisions within the company. The main areas in a finance department include:- Book keeping – Financial transactions were recorded by hand into thick books called ledgers. Now these records are usually kept on a computer. Creating balance

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    Data mining

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    University CS 450 Data Mining‚ Fall 2014 Take-Home Test N#1 Date: September 22nd‚ 2014 Final deadline for submission September 29th‚ 2014 Weighting: 5% Total number of points: 100 Instructions: 1. Attempt all questions. 2. This is an individual test. No collaboration is permitted for assessment items. All submitted materials must be a result of your own work. Part I Question 1 [20 points] Discuss whether or not each of the following activities is a data mining task.

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    data mining

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    Components of DSS (Decision Support System) Data Store – The DSS Database Data Extraction and Filtering End-User Query Tool End User Presentation Tools Operational Stored in Normalized Relational Database Support transactions that represent daily operations (Not Query Friendly) Differences with DSS 3 Main Differences Time Span Granularity Dimensionality Operational DSS Time span Real time Historic Current transaction Short time frame Long time frame Specific Data facts Patterns Granularity Specific

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    Data Preprocessing

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    Data Preprocessing 3 Today’s real-world databases are highly susceptible to noisy‚ missing‚ and inconsistent data due to their typically huge size (often several gigabytes or more) and their likely origin from multiple‚ heterogenous sources. Low-quality data will lead to low-quality mining results. “How can the data be preprocessed in order to help improve the quality of the data and‚ consequently‚ of the mining results? How can the data be preprocessed so as to improve the efficiency and ease

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    Data Mining

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    Chapter 1 Exercises 1. What is data mining? In your answer‚ address the following: Data mining refers to the process or method that extracts or \mines" interesting knowledge or patterns from large amounts of data. (a) Is it another hype? Data mining is not another hype. Instead‚ the need for data mining has arisen due to the wide availability of huge amounts of data and the imminent need for turning such data into useful information and knowledge. Thus‚ data mining can be viewed as the result of

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