UNIVERSITY INSTITUTE OF FOREIGN PHILOLOGY COMPARATIVE LINGUISTICS AND TRANSLATION DEPARTMENT INTERCULTURAL ADVERTISING Report Performed by Svitlana Bukina Teacher: Kovalchuk I. M. Kyiv-2013 CONTENTS INTRODUCTION 1. Language in advertising 2. Communication style in advertising 3. Colours‚ numbers and images in advertising 4. Cultural values in advertising CONCLUSION BIBLIOGRAPHY INTRODUCTION “Culture is a like dropping an Alka-seltzer
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The following selections are from the ratification debates in Virginia during June 1788. Jonathan Elliott‚ 3 Debates in the Several State Conventions on the Federal Constitution as Recommended by the Convention at Philadelphia in 1787 (2d rev. 137 1891) George Mason (June 1788‚ 32) “There is one thing in it which I conceive to be extremely dangerous. Gentlemen may talk of public virtue and confidence; we shall be told that the House of Representatives will consist of the most virtuous men on
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A PROJECT REPORT ON A STUDY ON EFFECTIVENESS OF ADVERTISEMENT ON RADIO Submitted in the partial fulfilment of the requirement for the award of the degree of MASTERS IN BUSINESS ADMINISTRATION SUBMITTED TO SUBMITTED BY PRIYANKA GARG EKTA RAWAL (07080003912) (ASSISTANT PROFESSOR) GIBS GITARATTAN INTERNATIONAL
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Advertising Regulation Abstract This paper argues for regulation of advertising. It focuses on deceptive‚ unfair‚ and misleading advertisements. It rejects the argument that self-regulation or social regulation is sufficient. The paper points out that in fields of health related products and advertising to children there is need for strong government regulation. The laws and regulations that stipulate the ways in which products can be advertised in a country are referred to as Advertising
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Introduction The Charismatic gifts of the Spirit today seem to present a much heated topic for debate. While there are differing views‚ it is an open hand topic‚ the Apostle Paul exhorts to us in Romans 14 it is nothing to divide over or pass judgment on our fellow brothers and sisters for having a view that may not align itself with our own‚ and that as individuals: be convinced in their own minds. Rather than adopting someone else’s interpretation‚ as the Holy Spirit reveals it to that particular
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may also improve your English level. Second‚ we will join City Forum for a few times . You may not only feel the mood of fience debate directly but also increase your general knowledge about recent news. It may also useful in Chinese and Liberal studies. Last but certainly not the least‚ we will join a large- scale debate competition held by Hong Kong Joint School Debate Association. There will be more than forty schools take part. It is valuable for you to train your courage and show your talent
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ADVERTISING Advertising is a form of communication for marketing and used to encourage‚ persuade‚ or manipulate an audience (viewers‚ readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly‚ the desired result is to drive consumer behavior with respect to a commercial offering‚ although political and ideological advertising is also common. We can make use of the following advertising media to spread message to the people 1. Press Advertising or Print
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you’re not alone. Many people are against standardized testing and hope for change in the future. Standardized tests puts kids‚ and teens under the stress of passing. Teachers sometimes even spend more time preparing for the test than actually studying for the test. These tests should not be part of our education system. They do not show a fair measure of one’s performance‚ and true abilities‚ therefore making a need for change in these tests. A Standardized tests is an examination that is created
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The Malala debate There is a groundswell of sympathy for Malala and also a strong demand for the Pakistani state to do something about the issue. Much of the discontent is directed toward the Pakistani Taliban‚ the extremist group that has claimed responsibility for the shooting and declared it has vowed to kill Malala if she recovers from her injuries. Also‚ it has issued fresh threats to another girl Hina Khan of Islamabad who is also known for her female rights activism and pro education stance
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Salvation Debate The Salvation debate has been one of the most controversial debates in the Christian church known to date. When it comes to the issue of salvation‚ the majority of Evangelicals agree that‚ “personal conversion experience is necessary for salvation. Evangelicals unanimously affirm that we are saved by grace through faith and not ourselves” (pg. 145 Across the Spectrum). So as we can see Evangelicals stand unanimously together on salvation but it is when we get more in depth with
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