"Standardized versus localized debate to determine how it applies to advertising" Essays and Research Papers

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    Debates on Marijuana

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    The current debate about the legalization of marijuana is ongoing. The pros and cons are an issue‚ but there is also debate about values. There are two sides of this debate‚ those who are for marijuana legalization and those who are opposed to marijuana legalization. The side that is opposing legalization tends to be more conservative and traditional as opposed to those who are pro legalization‚ who tend to be more liberal and open minded. This debate is difficult to come up with a solution to because

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    Standardized Tests: Crushing Students’ Dreams Since 2001 Have you ever taken a standardized test? All students in the American public education system have or will take these tests. Standardized tests measure test taking abilities of students‚ not how smart they are and waste valuable class time. This can decrease the overall intelligence of the students because they are being prepared to take tests not to learn or better their education. Lastly‚ a lot of the data from tests can be skewed for many

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    Advertising- Stereotyping

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    Stereotyping in Advertising | Assessment 1- individual essay | | | Table of Contents Introduction 2 Gender role stereotyping in advertising 2 Examples of stereotyping in gender 3 Future development of stereotyping in advertising: 5 Reference list: 6 Introduction This essay will discuss the use of stereotyping in advertising. Stereotyping in advertising is defined as a representation of a cultural group that emphasises an attribute or a class of people as they have a certain

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    Surrogate Advertising

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    1. INTRODUCTION TO THE STUDY 1.1. ADVERTISING INDUSTRY Advertising is a form of communication used to encourage or persuade an audience (viewers‚ readers or listeners; sometimes a specific group of people) to continue or take some new action. Most commonly‚ the desired result is to drive consumer behaviour with respect to a commercial offering‚ although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company

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    Standardized tests in school Standardized tests are very common in our schools today. Many school require that we take tests in some form and there is a big debate on whether these tests are actually helping students. There are many people that say that standardized testing is good for our schools and students‚ while others believe that standardized tests shouldn’t be used and are not necessary in our schools. My stand on the issue‚ is that standardized tests should not be used in school. Standardized

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    Humour in Advertising

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    Humour in Advertising Introduction The Encyclopedia Britannica defines humor as a ¡§form of communication in which a complex‚ mental stimulus illuminates‚ or amuses‚ or elicits the reflex of laughter¡¨. Many marketers use humor in advertising as a way of appealing to consumer¡¦s emotions. These positive emotions can potentially lead to cognitive processes that entice the consumer to purchase the related product. Doing it right means not only engaging the prospect but getting them to remember

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    Debate Speech

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    Debate Speech Firstly I would like to put forward a question‚ can you imagine a world without privacy. A world where everyone has access to your personal information. How many people here would feel uncomfortable or embarrassed with others viewing their private photos‚ videos or messages? Good morning 10 Morse and Ms. Falconer‚ today I will be addressing the second point for the negative side‚ that personal privacy is a necessity and should be relied upon in the online world of today. As

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    Nature Versus Nurture

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    Question 1 Discuss the nature versus nurture question. What makes a person exhibit the tendencies that define his or her existence? Is it the natural chemical balances and imbalances that one is born with? Or could it be the way they breathe in the life around them engrained in their mind from those who care for them? In other words‚ does the fact that I was born with red hair increase my tendency towards a hot temper or is my level of temperament based upon the environment which I was raised in

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    Mcdonald's Advertising

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    Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food‚ clothing‚ cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale.  Advertising

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    The Abortion Debate

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    abortion debate: however one can question‚ should abortion be outlawed and treated as murder of human life‚ or remain a choice available to all mothers. Behind debates and political policy lie fundamental

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