"Standardized versus localized debate to determine how it applies to advertising" Essays and Research Papers

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    The Valladolid Debate

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    Short Account of the Destruction of the Indies. De Las Casas‚ who would later be bestowed the title “Protector of the Indians” advocated that the “heathen” inhabitants of the New World were in all regards human. In a debate that ensued in Valladolid‚ later dubbed the Valladolid Debate the case was made for their humanity. Manuel-Barreto compares the images that lie within the account with those of fellow Colombian artist Fernando Botero. Botero’s images depict prisoners being abused by guards

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    International Advertising

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    International Advertising-How is it affected? Introduction What is advertising? It is a paid-for communication through media such as television‚ newspapers or radio. Most advertising can be categorised as either informative or persuasive‚ or a combination of the two. Advertisements can be seen on billboards‚ buses‚ television‚ the internet‚ etc. They are usually put in areas where members of the public can easily see/hear and access the advert. Advertising spending is on the rise‚ as study

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    advertising analysis

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    website‚ the key message of the advertisement is wrote as "Global markets are opening up to everyone. HSBC ’s international money transfer service enables customers to transfer money in 77 currencies to over 150 countries worldwide. Transfer limits apply depending on the type of transfer you choose and fees of up to £30 may be applicable.".The major objective is to introduce the service of HSBC ’s international money transfer in order to let the customers have a basic concept of the service‚ using

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    1950s Advertising

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    The Poor Influence of Advertising during the 1920’s‚ 1930’s‚ and 1940’s McCall Hoyt Mrs. Garrett 2nd Period April 30th‚ 2012 Most of us don’t realize how often we really are influenced by advertising or marketing. We wake up‚ turn the television on‚ and begin our day. But how would life be if we didn’t have constant commercials or ads blaring at us day in and day out? What if we took it all away from the beginning? Advertising‚ as a means of production‚ is used to “announce

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    Loyalist debate

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    Loyalist Debate Opening: The Loyalists are concerned about the disunity of the colonies. Without help from the British there would be complete anarchy. The British government supplies stability to the colonies. The colonists rely on the British army for protection. The colonists also rely on the trade with Britain as a vital part of their economy. The British put taxes into place to pay for the COLONISTS’ actions. And when the colonists rioted the British had to control them with the coercive acts

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    How Tobacco Advertising Influences Young People. At the age of fourteen‚ I had my first puff of smoke. Even before that I knew a lot of cigarette brands due to advertising. Since then I started smoking and when I went to cafeterias and clubs the people who were promoting cigarettes would offer me a new brand to try and gave me free packs of cigarettes and a lighter with their brand. They didn’t mind how old I was‚ they just wanted to give them away and promote their product. But except this

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    Antibiotics Debate

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    DEBATE: New Strains of Drug-Resistant Bacteria In 1969 when Dr. William H. Stewart claimed that the war against pestilence was won‚ he had no idea how wrong his statement was. Were he able to see what the future of antibiotics held‚ he would never have said‚ “It is time to close the book on infectious diseases‚ and declare the war against pestilence won”. He was completely oblivious to important aspects of antibiotics including their ineffectiveness on viruses and the potential harm that

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    Comparative Advertising

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    A few decades ago‚ advertising was still being considered as hefty non-revenue expenditure‚ but today all businesses recognize it as a vital function in their organization. With the growing awareness about Intellectual Property Rights‚ companies have realized the need for protection of their creative ideas in advertisements and branding. Moreover‚ increasing disputes are arising in the light of protection of brands and trademarks from infringement through competitive advertising. The project work

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    advertising mgmg nots

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    18: Managing Mass Communications: Advertising‚ Sales Promotions‚ Events‚ and Public Relations GENERAL CONCEPT QUESTIONS Multiple Choice 1. In developing an advertising program‚ marketing managers can make five major decisions known as “the five Ms. Which of the following is NOT part of “the five Ms.” a. mission b. money c. message d. media e. minimum Answer: e Page: 568 Level of difficulty: Easy 2. Today‚ advertising agencies are redefining themselves as

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    Farnsworth invented the television. Although television has effected America positively in several ways‚ advertising has negatively effected America throughout history. McClure et al.(2013) asserted that adolescents see approximately seventeen advertisements per day‚ and they have excessive receptivity to the media’s advertising tactics (p. 550). In addition to adolescents receptivity to advertising‚ children’s health has been drastically impacted by media since the early 1960’s. At this time the majority

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