What did they establish as the brand essence? What do you think they should do for year two?] CP + B faced many challenges in developing a branding strategy for the MINI in the United States. First‚ although the brand had a rich history in Great Britain and Europe‚ only 2% of Americans were familiar with the new MINI when it was first launched. As such‚ it did not make sense for CP + B to simply copy the branding strategy used for MINI in Europe‚ which was largely predicated on the automobile’s
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STATEMENT OF THE PROBLEM Star River Electronics Ltd. is a large manufacturer and supplier of CD-ROMS. It was founded as a joint venture between New Era Partners and Starlight Electronics Ltd. It has enjoyed a great deal of success in the past decade‚ due in large part to their excellent reputation. Star River does need to address several issues with the recent resignation of their former CEO. Digital Video Disks are expected to cut into the CD-ROM market in the very near future‚ and with only 5%
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Starfish have many adaptations to live in the ocean. They have special adaptations that affect their chance of survival and reproduction in the ocean. Some of the many adaptations the starfish has are the adaptation to re-grow after an attack‚ use their feet to move along the ocean‚ locate prey by their light-sensing eyespots‚ eat large quantities of food‚ and their physical structure to protect them from predators by camouflage and bright colors. In the ocean‚ starfish are able to
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employees have of employers. True False Multiple Choice Questions 15. Penny is investigating what she needs to do to legally open a dog grooming business in her city. Which of the following would govern the business? A. State statutes B. City ordinances C. Model laws D. State statutes‚ city
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commodities for our guests’ utmost comfort. As far as Mpumalanga Resorts go‚ Komati 4 Star Lodge is quite competitive with rates and with the features we offer. Most of our Accommodation has indoor fireplaces or floor heating for those chilly winter evenings and when summer comes round‚ our guests can cool down in our swimming pool or do some tubing down the river. There are other activities on the water at our Komati 4 Star Lodge as well‚ like fishing‚ canoeing and white water rafting. Other Mpumalanga
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PART 1 Importance of data analysis in daily life Data analysis is a process used to transform‚ remodel and revise certain information (data) with a view to reach to a certain conclusion for a given situation or problem. Data analysis can be done by different methods as according to the needs and requirements. For example if a school principal wants to know whether there is a relationship between students’ performance on the district writing assessment and their socioeconomic
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“Bright Star” by John Keats‚ the speaker is talking about how they want to be like a star. First‚ the speaker starts out by addressing the star and saying‚ “bright star‚ would I were stedfast as thou art--”‚ which describes the speaker’s wanting desire to be a star. Throughout the poem‚ the tone is very gloomy considering the speaker is wanting to be a star. However‚ in the second poem “Choose Something Like a Star” by Robert Frost‚ the speaker is talking to the star about how they want the star to “say
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Advertising killed the radio star summary page 1 Advertising Killed the Radio Star Summary Page 2 In this article Josh Sanburn is exploring the evolution and merging of commercials and popular music. Commercial music made $2.5 billion last year and aired during the most popular shows on television. This is much different than when commercials started as short‚ informative jingles. There was no way to mistake a commercial jingle for any song on the radio. In the 50’s and 60’s jingles morphed
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On one lazy winter morning‚ I passed by my school while going to the office. It was 10:00 but sun wasn’t quite visible yet and it was all foggy. The chilly breeze was making me shiver even in my fat jacket. I stopped for a while to peep through the gate and it reminds me of a time in school. I am chatting with my best friends and sipping through a coffee‚ sharing every bit of myself and laughing on the stupid stuff. This is all what we used to do the whole day and we still couldn’t wait to meet
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Problem/Decision Dr. Juanjai Ajanant‚ a special advisor to Unicord PLC’s board‚ has been tasked with deciding the best strategy to take Unicord out of receivership. Unicord‚ as a relatively young company‚ was a leading tuna processor and one of the “shining stars” of Thailand. As a top tuna exporter‚ the company had shown year over year growth since its inception in 1978. It appears that their challenges began soon after the purchase of Bumble Bee in 1991. In four short years‚ Unicord quickly spiraled
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