Value Chain Analysis (Starbucks) Primary Activities: • Inbound Logistic: Starbucks had its agents travelled regularly to coffee – growing countries to establish relationship with growers and distributors. In sourcing green coffee beans‚ it was increasingly dealing directly with farmer. It normally offered high prices to ensure that the poor small coffee growers have enough money to cover their production cost and for their families. To buy coffee beans‚ Starbucks used fixed price purchase
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Unit 4- Task 4 SWOT Analysis “The results of a questionnaire given to 200 people that regularly visit McDonalds found the following: * 85% are happy with the service in their local McDonalds. * 80% would like McDonalds to be open 24/7. * 50% thought they could make a happy meal healthier. * 65% would like more wraps on the menu. * 30% would like part of the menu to be focused on healthier options. * 20% said staff were unfriendly. * 90% said parking facilities were good
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PEST ANALYSIS The PEST analysis is a useful tool for understanding market growth or decline‚ and as such the position‚ potential and direction for a business. PEST is an acronym for Political‚ Economic‚ Social and Technological factors‚ which are used to assess the market for a business. Basically it is a scan of macro-external environment‚ in which a business wants to operate. Political Factors include: • Tax policy • Employment laws • Trade restriction and Tariffs
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PEST Analysis for a Company in the Tourism Industry The Tourism industry is one of the fastest growing industries in the world. The World Travel and Tourism Council estimates that in 2004 Travel and tourism is expected to generate * US$ 5‚490.4 billion of economic activity * 10.4% of total GDP * 214‚697‚000 jobs or 8.1% of total employment * 12.2% of total exports [1] My task is to conduct a PEST analysis for a company within the Tourism industry. Within the tourism industry‚ I have
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The Future of Leasing Based on the analysis of Vinod Kothari (1998)‚ leasing was a potential boon for small and medium-sized businesses in Thailand. In his web site‚ an article published on Bangkok Post in 1998 and the Research Department of Bangkok Bank provided bright‚ positive future for local leasing business due to curtailment of credit by commercial banks and other financial institutions as a result of financial crisis. Kothari (1998) further stated that the percentage share of credit extended
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Executive Summary Thai motorcycle industry entered in Thailand since 1964. There are four main players in this industry including Honda‚ Yamaha‚ Kawasaki‚ and Suzuki. Even there are not much competitors but the competition among them are fierce. Thai market for motorcycle is in maturity stage. This makes the players have to use strong strategies to possess market share. The dominant player in this industry is Honda For customer analysis‚ among four leader players they quite focus customer similar
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and global represent the efficient multinational corporations that I would like to present in this paper. In summary‚ due to the increasingly international convenience store of Tesco PLC in the chain of a hypermarket operation‚ I would select Tesco Thailand in specific three areas as the following • Positioning for greater global competitiveness • Globalization strategies • Compliance to government policies Company Background Tesco Plc is one of the world’s leading international retailers.
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Marketing Environment What would you assume to be the key PEST drivers? PEST/STEP is about the macro environment. We should use the finer grained variant of Kotler which details Social into Cultural‚ Demographic and Natural (the first two probably being very “yielding”). Political Forces Alcohol consume is a threat to public health and should be constrained • Market monopolization in Scandinavian and other countries • Alcohol taxes in most countries of the world • Anti-alcohol campaigns
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Chapter 1: Introduction 1.1 Introduction This dissertation is about small to medium sized hotels businesses in Thailand. It will investigate their use of events as a marketing tool. The study conducted online surveys by selected hundred hotels from the travel trade show in Thailand‚ 2010. Moreover‚ two selected hotels are interviewed by telephone and through telephone the results will be analysesis and compared asinto two case studies. The findings of the two different methods will be analysed
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Country: Thailand Country Overview Overview of the Thai Banking Industry To begin with‚ the overall structure of the Thai financial sector is mainly consisted of the Bank of Thailand (BOT)‚ governed by the Ministry of Finance‚ whose duties are to maintain financial stability of the economic system and to supervise financial institutions – commercial banks‚ finance companies‚ credit foncier companies‚ and non-bank such as credit card and other non-collateralized loan activities. Other key
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