GROUP ASSIGNMENT CASE STUDY: STARBUCKS ENTRY INTO CHINA TEAM MEMBERS: ANURAGINI MONAGRAN NEDA MOTTAGHI GOLSHAN NIK MOHD FAIZ B. NIK MOHAMED AMIN ALEYZAR BT. AZMI AIRIN NIZA BINTI ZA ’BA MR091179 MR091241 MR091271 MR091185 MR091200 PROF. ABDUL HAMID MOHAMED MARKETING MANAGEMENT MRC 2023 SEM II 2009/10 INTERNATIONAL BUSINESS SCHOOL UNIVERSITI TEKNOLOGI MALAYSIA STARBUCKS ENTRY INTO CHINA Table of Contents: 1. 2. 3. Introduction Executive Summary Situational Analysis 3-1. External Environmental
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internal & external environment is meant to succeed. Corporate Social Responsibility is one paradigm that is the first to get affected with any kind of change in the organization. This study will relate whether strategic changes in an organization with respect to Corporate Social Responsibility activities are easily taken by the internal and external environment of an organization just because it is a Corporate Social Responsibility activity or it has to face challenges while implementations. As
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CORPORATE SOCIAL RESPONSIBILITY: A TOOL IN CREATING CORPORATE BRAND IMAGE IN THE TELECOMMUNICATION INDUSTRY IN GHANA CHAPTER ONE INTRODUCTION Background of the study It is universally recognized that Corporate Social Responsibility (CSR) has become an indispensable tool in the growth and profitability of businesses throughout the world. Accordingly‚ corporate managers now have the difficult task of balancing business priorities with that of CSR activities in the creation of
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Social Responsibility 1. If you were the manager of “Bally’s Grand Casino”‚ would you treat Elaine Cohen any differently? What would Friedman (“Increase Profits”) and Allen (“Schizophrenic Conception”) advise the manager to do? Use ethical methods and legal concepts to support your position. Elaine Cohen‚ a 73 year old widow‚ is a consistent gambler who spends her retirement savings on casino gambling. The Bally Grand casino‚ where Elaine spends her money‚ is treated very well. The casino “comps”
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altruistic measures? As it is the requirement and question in our topic. This report contains several parts. In the first part will be the brief introduction in Corporate Social Responsibility (CSR) and term of “GreenWashing”. The second heading will be explaining why companies engage and emphasis so much in Cooperate Social Responsibility (CSR). Followed by a brief discussion and in the last part some recommendations are given based on the analysis‚ followed by the conclusion of the report. References
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aaron chatterji & siona listokin Corporate Social Irresponsibility Progressives need to end their fixation with corporate social responsibility—and focus on reform that actually works. fter years spent fruitlessly attempting to organize Wal-Mart‚ unions and other liberal activist groups have taken a new tack: a public campaign to force the Bentonville behemoth to become more socially responsible. In 2005‚ Andrew Stern‚ the president of the Service Employees International Union (SEIU)‚ created
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POLYTECHNIC UNIVERSITY OF THE PHILIPPINES COLLEGE OF ACCOUNTANCY STA. MESA‚ MANILA CORPORATE SOCIAL RESPONSIBILITY AND GOOD GOVERNANCE NORTHERN CEMENT CORPORATION Group 5 Bergonia‚ Noel A. Labiste‚ Janet T. Manarang‚ Shalla Marie C. Maestrecampo‚ Diana A. Miguel‚ Sherelyn A. Mora‚ Angelina G. Rance‚ Sarah Jane M. BSA H 3-2D PROF. GLORIA TOLENTINO-BAYSA PUP‚ CoA INTRODUCTION One of the important components in constructing a house is cement. It binds the materials to build houses
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Strategic Corporate Social Responsibility and Value Creation among Large Firms Lessons from the Spanish Experience Bryan W. Husted and David B. Allen Can corporate social responsibility (CSR) be a source of good and a wellspring of innovation‚ competitive advantage and value creation for the firm? Although CEOs and government leaders insist in public that CSR projects create value for the firm‚ privately they admit that they do not know if CSR pays off. To address this question and drawing on
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Social Responsibility of Whirlpool Corporation Whirlpool Corporation is a global manufacturer and marketer of major home appliances‚ with annual sales of more than $18 billion‚ more than 73‚000 employees‚ and nearly 70 manufacturing and technology research centers around the world. The company’s family of brands‚ including Whirlpool‚ Maytag‚ KitchenAid‚ Jenn-Air‚ Amana‚ Brastemp‚ Bauknecht‚ Consul and other major brand names to consumers in more than 170 countries. Whirlpool Corporation is
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narrow view agree that the only role of business is the increase of profits. They believe that caring about the environmental‚ social and other problems should be the responsibility of government and non-profit making organizations sponsored by governments. (Pontinen J 2013 ) A bright supporter of the narrow view is Milton Friedman who claims that the only social responsibility a business has is to maximize the profits of its owner or shareholders. Friedman feels that as long as the corporate executive
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