PENDAHULUAN Starbucks adalah salah satu dari kedai kopi waralaba yang berasal dari Amerika Serikat. Starbucks sendiri bermarkas di Seattle‚ Washington. Starbucks pertama kali didirikan di Seattle’s Pike Place Market yang berlokasi di Seattle‚ Washington (Amerika Serikat) pada tahun 1971. Saat ini‚ Starbucks merupakan kedai kopi terbesar di dunia dengan 15.012 kedai di 44 negara. Salah satunya adalah Indonesia. Keberadaan kafe Starbucks di Indonesia juga tidak lepas dari peran PT. Mitra Adi
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to address social responsibilities. This is only certain truth to this statement as the world we live in now is evolving. People in the current era are more concern about social responsibility especially with corporations and their behaviours and plans. There is an increasing demand on businesses to have a “social conscience” and taking serious responsibility for providing employment‚ eliminating discrimination‚ ethical working environment and whatever else is related to having a “social conscience”
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Assignment 1: Apple Inc. - Corporate Responsibility and Marketing Strategies Amber Craggette Instructor: Dr. Jean Fonkoua BUS508- Contemporary Business 07/19/2014 Apples ethics and social responsibility In researching the Apple Company’s Social (Supplier) and ethical responsibilities I found that their initiatives are geared toward Empowering Workers‚ Labor & Human Rights‚ Health & Safety‚ Environment and Accountability. I think their approach is interesting but I feel that a large company
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Corporate social responsibility II Business dictionary defines CSR as "A company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates. Companies express this citizenship (1) through their waste and pollution reduction processes‚ (2) by contributing educational and social programs and (3) by earning adequate returns on the employed resources."[11] Corporate social responsibility (CSR‚ also called corporate conscience‚ corporate citizenship
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manner (Diara‚ Alilo‚ and McGuire 2004). There is a growing expectation that companies will adopt a business approach that illustrates responsibility to society above and beyond the economic function and legal performance of the firm (Gibbs 2009). This expectation can be understood as an implicit social contract. One of the underlying concepts of social responsibility is stakeholder management (Davidson 2006). This involves balancing the claims of stakeholders against the decisions a corporation makes
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Starbucks Corporation: A Business Analysis Introduction Starbucks has built its reputation to be considered as an innovative connoisseur of gourmet beverages. Starbucks strives to provide a genuine‚ artistry atmosphere to communities seeking to indulge in high quality gourmet products ranging from coffee‚ tea and pastries. Starbucks mission statement "seeks to inspire and nurture the human spirit-one person‚ one cup and one neighborhood at a time." (“Mission Statement | Starbucks Coffee Company”)
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can help those practical people see another dimension beside machines and theoretical principles‚ which is the truest taste of life where humanity and sympathy for their disadvantaged fellows come in”. Yes‚ it’s the feeling that Corporate Social Responsibility (CSR) gives to each person. Feeling good‚ feeling proud and feeling optimistic. Ever since CSR becomes one big part of every company‚ no matter they are big or small‚ a concern is raised whose answer is controversial: “CSR is from guiltiness
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Question 2: Why have Starbucks’ customer satisfaction scores declined? Has the company’s service declined‚ or is it simply measuring satisfaction the wrong way • As Marthe has already said‚ there is a change in customer satisfaction of Starbucks between 1992 and 2002. In this part‚ I will explain the reason why Starbucks’ customer satisfaction scores declined. Has the company’s service declined‚ or is it simply measuring satisfaction the wrong way • Why has Starbucks’ customer satisfaction scores
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Chef Chapela 10/11/2012 Starbucks began in 1971 as any other café. It wasn’t until a trip to Milan‚ Italy in 1983 by Howard Shultz that Starbucks began making changes. In Italy people were coming to cafés to get premium coffee‚ but also were sitting and enjoying their coffee over conversation or relaxation. In America customers more frequently got their coffee in a rush and weren’t too concerned with quality. Shultz came back with the notion to make Starbucks a premium coffee house with personal
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1. It is recommended that Starbucks continue to follow Schulz’s current strategy for a return to profitable growth. While the closing of underperforming company-operated stores and slowed pace of new store openings in 2008 and 2010 have helped transform the company‚ Starbucks should now become more aggressive in opening stores overseas. There are many convincing reasons for entering international market‚ including - The declining market in America. Actually‚ in recent years‚ after economic crisis
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