MBA 552 SUSTAINABLE LEADERSHIP WINTER‚ 2011 DR. PHILIP ANDERSON STARBUCKS AND SUSTAINABLITLITY KAI A. SORENSEN‚ PhD Dr.kai@hotmail.com 630.205.0333 INTRODUCTION In the July-August‚ 2010 issue of the Harvard Business Review‚ Starbucks CEO Howard Schultz was asked how he ultimately defines shareholder value: I do not believe that shareholder value is sustainable if you are not creating value for the people who are doing the work and then for customers. Quintessentially we are
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Utilitarianism and Social Corporate Responsibility The principal of Utilitarianism is often cited for grounds in business related decision making. Business ethics is often misunderstood - for if the main purpose of business is to maximize profits‚ then one could argue Westjet had done nothing wrong in trying to gain an advantage in thier industry. Thankfully‚ ethical decision making involves criteria beyond the ’greatest good for the greatest number of people’. Its criteria are as follows - utilitarianism
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Business Research Report Ethics & Social Responsibility in Business Presented to: Chief Executive Officer Assessment Code: RWT1 Student Name: Valeria Herrera Student ID: 00217130 Date: May 1st 2012 Mentor Name: Evan Jackson Table of Contents Executive Summary 3 Introduction 4 Research Findings 5 The Company’s Reputation 5 The Relationship with Employees‚ Investors and Customers……………...…………….………………6 Efficiency…………….……………………………………………..……………………………………7 Recommendations 8 Conclusion
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The Gdansk Institiute for Market Economics Reporting on Corporate Social Responsibility by Banks‚ Financial Institutions and Listed Companies in Poland Gdansk‚ December 2003 This publication and the research that enabled it were co-financed by a grant from the Partners for Financial Stability (PFS) Program‚ a cooperative program of East-West Management Institute‚ Inc. and USAID. The opinions expressed herein are those of the authors and do not necessarily reflect the views of the PFS Program
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With the recent corporate scandals involving such companies as Enron and Martha Stewart‚ the concept of corporate social responsibility (CSR) has once again made its way to the forefront of contemporary management ideologies. However‚ CSR itself is not a new concept. In fact‚ societies as far back as the Ancient Mesopotamians (circa 1700 BC) incorporated CSR in their businesses. "King Hammurabi introduced a code in which builders‚ innkeepers or farmers were put to death if their negligence caused
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Business Ethics and Social Responsibility Introduction | Ethics | Code of Ethics | Social Responsibility | Social Audit | | Introduction | | The world of business is a melting pot of diverse cultures. With the present technology‚ the distance between business locations has become virtually borderless. Different backgrounds produce different understandings of very basic concepts‚ like what is right and what is wrong. Simply stated‚ right versus wrong is the definition of ethics. The challenge
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background Starbucks is an American global coffee company which it is the largest coffeehouse company in the world. I think anybody know Starbucks that provide to enjoy the best coffee in the world. Starbuck brief background; the opening of the first Starbucks in 1970s which was small restaurant order to enjoy coffee and it was in the city of Seattle. At the same time many people liked to drink over milk coffee and chocolate coffee‚ so that was more and more popular. Nowadays‚ Starbucks is the largest
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【关键词】 星巴克 营销理念 危机 解决方法 日本 Starbucks’ Marketing Philosophy and Its Development in Japan 【Abstract】This paper will start from the controllable and uncontrollable elements that Starbucks faces in its global marketing and expansion. These elements are unavoidable that any multinational companies should deeply consider when entering the other countries and occupying the new market shares‚ Starbucks is no exception. In the second part of this paper‚ the analysis
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Starbuck’s is the biggest coffee shop and is unique with excellent customer service. The founder is Howard Schwartz. Starbucks is always a place where people can just go to relax and drink their coffee beverage. Starbucks provide a top of the line quality of whole bean coffee‚ freshly brewed. There employees are called Barista‚ which they will have to be knowledgeable and know the different flavors of coffee’s that are provided along with the other things on the menu. Their employees
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CORPORATE SOCIAL RESPONSIBILTY Corporate Social Responsibility (CSR) defined as the ethical behavior of a company towards the society‚ manifests itself in the form of such noble programs initiated by for-profit organizations. The concept has come into knowing trends now‚ but the practice has been on since ages‚ with corporate like Tata Group‚ Aditya Birla Group‚ Indian Oil Corporation‚ to name a few. They have been serving the community ever since their inception and organizations have
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