MANAGEMENT INSTITUTE “STARBUCKS AND OTHERS: THE FUTURE OF PUBLIC Wi-Fi” CASE STUDY ANALYSIS SUMMARY: Wi-Fi usage has been on the upswing recently‚ thanks to the rise of smartphones‚ especially the iPhone. Whether it is airports or cafes‚ people are increasingly logging onto Wi-Fi networks.The case talks about free Wi-Fi in various areas of businesses like restaurants‚ airports etc to attract crowd and to increase their business. It talks about transition from Wi-Fi – for money to Wi-Fi as a lure. The various
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plans by Starbucks to offer time-limited free Wi-Fi to customers? Do you think free Wi-Fi would be enough to instill that kind of loyalty? Based on the experience of the other coffee houses reported above‚ do you think free access was a critical factor in developing a loyal customer base? I’m think that free Wi-Fi would be enough to instill that kind of loyalty. McDonald’s and Starbucks both
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TOPIC: Wi-Fi ABSTRACT The term Wi-Fi‚ first used commercially in August 1999‚ was coined by a brand-consulting firm called Inter-brand Corporation. The Wi-Fi Alliance had hired Inter-brand to determine a name that was "a little catchier than ’IEEE 802.11b Direct Sequence’". Belanger also stated that Inter-brand invented Wi-Fi as a play on words with Hi-Fi (high fidelity)‚ and also created the Wi-Fi logo. The Wi-Fi Alliance initially used the advertising slogan‚ "The Standard for Wireless Fidelity” for
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Wi-Fi Security with Wi-Fi Protection Plus Ajin Abraham‚ Joseph Sebastian Vimal Jyothi Engineering College. After conducting a study and analysis of the vulnerabilities of current Wi Fi Security industrial standards‚ we consider the possibility a new security architecture for Wi Fi which we call Wi Fi P+. Wi-Fi P+ is not a complex security architecture. It act as an additional security layer implemented over WPA/WPA2. It also implements some already available features that are not
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Wi-Fi‚ also known as “wireless fidelity” is a wireless technology based on the 802.11 network. Wi-Fi is an excellent technology that makes it possible for computers and personal digital assistants (PDA’s) to connect to the internet wirelessly. This technology makes it possible for users to access data online whenever they are near an access point‚ which is commonly referred to as a “hotspot”. While there are both advantages and disadvantages of Wi-Fi technology‚ I believe that the advantages outweigh
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Wi-Fi Technology Introduction: Electrical technology has been greatly enhance with the introduction of wireless communication. Wi-Fi is the one among the achievements. The term Wifi stands for Wireless fidelity. Wi-Fi is a brand originally licensed by the Wi-Fi Alliance to describe the underlying technology of wireless local area networks (WLAN) based on the IEEE 802.11 specifications. It was developed to be used for mobile computing devices‚ such as laptops‚ in LANs‚ Internet
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Wi-Fi is the system of wireless connecting devices‚ which use some radio waves that allow for the connection between the devices without expenses of the cumbersome cable or without requiring them for being facing the other. Wireless-Fidelity (Wi-Fi) network would provide the computer experts with option to remove the wired network (Wekhande‚ 2006). Badly secured Wi-Fi networks may be utilized for attacking the networks as well as corporations from inside‚ rather than about attempting to do that externally
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Fi-Wi TECHNOLOGY (Fiber Wireless Network Architecture) Gande Kiran Kumar‚ IT Department‚ MallaReddy Inst of Eng& Tech(MRIET) ‚ Maisammaguda‚ Secunderabad. kirangande92@gmail.com 8099225308. ‚Gajula Vijay Kumar ‚ IT Department‚ MallaReddy Inst of Eng& Tech(MRIET) Maisammaguda‚ Secunderabad Shivavijay06@gmail.com 8125746522. Abstract— The ultimate goal of Fiber Wireless (FI-WI) networks is to convergence of various optical and wireless technologies under a single infrastructure
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Computer Hardware Is No Longer a Major Barrier to Wide Use of Wireless Information Systems Introduction I will be writing this paper to support my title to the idea that computer hardware is no longer a major barrier for wireless information systems. If I were writing this paper 10 years ago it would be titled differently. With the advancements that have been made over the last decade we are given the technology to access almost any information that is available on the internet though a myriad
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REPORT ON Wi-Fi Cracking In partial fulfilment of the subject ISM in Semester-I MBA programme at LDRP-ITR KADI SARVA VISHWAVIDYALAYA GANDHINAGAR SUBMITTED BY: Nirav B. Mandaliya 1ST SEM. MBA SUBMITTED TO: MS. SEJAL ACHARYA INDEX No. | Particulars | Page no. | i. | Preface | 3 | ii. | Acknowledgement | 4 | iii. | Objective of Study | 5 | ix. | Introduction of Wi-Fi | 6 |
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