{draw:rect} {draw:frame} Santiago‚ 17 de Agosto de 2009 Análisis de la Industria. El caso de Starbucks trata la industria del café Premium‚ principalmente en los mercados de Estados Unidos y Canadá. Es necesario comprender la evolución de la industria‚ desde el producto servido (listo para beber)‚ hasta sus productos complementarios y otros‚ como derivados del propio café Premium (helados y bebidas). A continuación se analizan las distintas fuerzas de esta industria: Rivalidad
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Starbucks Corporation Board of Directors and Board Committee List As of March 20‚ 2013 Board of Directors Howard Schultz (Chair) Starbucks Corporation‚ chairman‚ president and chief executive officer William W. Bradley Allen & Company LLC‚ managing director Robert M. Gates Former Secretary of Defense Mellody Hobson Ariel Investments‚ LLC‚ president Kevin R. Johnson Juniper Networks‚ Inc.‚ chief executive officer Olden Lee PepsiCo‚ Inc.‚ retired executive Joshua
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Starbucks Systematic approach • Encapsulated‚ local approval‚ focus externally (society)‚ social‚ sociology‚ 1990s Understanding external environment 1. Remote and industry environment 2. Customers and markets PESTEL Typical change drivers 1. Homogenisation of customer needs and preferences across markets 2. Development of global supply‚ distribution and communication channels 3. Gain competitive advantage through economies of scale‚ supply chain improvements‚ sorucing lower costs
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Cited: Starbuck ’s Annual Report 2001. http://www.starbucks.com/investor reltations
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Starbucks drink sizes （这是第一部分） Demi-3 oz(89ml) The Demi size is the smallest size at Starbucks‚ and is used to describe an espresso drink size. Short - 8 oz(240ml) It’s not very commonly ordered(even though it’s a completely normal amount of coffee to drink at home)‚ and you can only get hot drinks in a Short size. Tall - 12 oz(350ml). Tall is considered to be a “small” sized drink. In fact‚ if you order a ’Small’ at Starbucks‚ you get a Tall. Grande - 16 oz.(470ml) Pronounced “GRAWN-day”. A Large Tim
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Marketing Management COMM 3045 A Crack in the Mug - Can Starbucks mend it? Case Study Prepared for: Professor Pat Gardner Group Members: Kim Denis Tomas Lee Xame Chan Paul Stevens Table of Contents 1. Executive Summary 3 2. Problem Statement 4 3. Company Objectives 4 4. Company Background 4 5. Analysis 5-7 5.1. SWOT Analysis 5 5.2. Market Analysis 6 5.3. Competitive Analysis 7 6. Key Factors 7-8 6.1. Key Opportunities 7
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Doctor Seuss had a vivid imagination of his characters‚ and his books contained valuable morals. This children’s book‚ Horton Hears a Who‚ is about an elephant saving an entire community of people on a flower from his town. Horton is unable to see the micro people that he claims live on a flower‚ which makes Horton’s town think he is insane. The miniature people realize that Horton is the only one able to hear them‚ and that the others in Horton’s town won’t believe that they exist until are heard
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a lot of children’s stories‚ or have them read to us by our parents or at school. A lot of these stories are entertaining but they can also be used as a catalyst to teach young children about morals and values. For instance‚ a favourite of mine is Horton Hears a Who‚ by Doctor Seuss. This particular story is about equality and tolerance of
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inventory History The first Starbucks opened in Seattle on March 30‚ 1971 by three partners: Jerry Baldwin (English teacher)‚ Zev Siegl (history teacher)‚ and Gordon Bowker (writer). The three were inspired by entrepreneur Alfred Peet (whom they knew personally) to sell high-quality coffee beans and equipment. The name‚ inspired by Moby Dick‚ evoked the romance of the high seas and the seafaring tradition of the early coffee traders. From 1971–1975‚ the first Starbucks was at 2000 Western Avenue;
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draws upon information presented in “Planet Starbucks (A)” by the same authors. Planet Starbucks (B): Caffeinating the World Ten years ago‚ we had 125 stores and 2000 employees. [Today‚] we have 60‚000 people working in 28 markets outside North America‚ serving approximately 20 million customers a week. Our core customer is coming in about 18 times a month. With the majority of adults around the world drinking two cups of coffee a day and with Starbucks having less than 7% share of total coffee
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