Caitlin A. Meuser Marketing 250 Professor Berger December 10‚ 2010 MARKETING PLAN PROJECT Executive Summary Apple‚ Inc. designs‚ manufactures and markets personal computers (PCs)‚ mobile communication devices‚ portable digital music and video players‚ servers‚ network solutions and related software and services. The company offers different product lines which include Mac computing systems‚ iPods‚ iPhone handsets‚ the iPad portable multimedia and computing device
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Philippine Junior Marketing Association MARKETING PLAN COMPETITION SYNERGY TRANING PROGRAM Currently we have a problem regarding to establish our big idea test which is comprised of: Consumer Insight + Product Truth = BIG IDEA Example: Pepsi and Nestle will be merge‚ what BIG IDEA can you give? Look at the two companies’ product truth. Pepsi: Upbeat‚ lively‚ active lifestyle products Nestle: good life‚ healthy living‚ So what’s the big idea?? BIG IDEA: “Step Up to a Good
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PROFILE II. MARKETING OVERVIEW a. Overview of Sterling Bank of Asia b. Competitive Climate III. MARKETING OBJECTIVES a. Focused Product Mix b. Distribution Presence/Placement/Reach c. Promotion‚ e.g. Advertising Recall IV. STRATEGIC MARKETING DIRECTIONS a. Product b. Promotion c. Place V. MARKETING PROGRAMS a. Product b. Promotion c. Place VI. MONTHLY SALES FORECAST a. Volume Sales Forecast to Specific Product Focus b. Sales Revenue Projections VII. PROMOTION PLAN (MEDIA AND SALES
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A marketing plan is a comprehensive blueprint which outlines an organization ’s overall marketing efforts. A marketing process can be realized by the marketing mix‚ which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler‚ K.L. Keller). In most organizations‚ "strategic planning" is an annual process‚ typically covering just the year ahead. Occasionally‚ a few organizations may look at
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Current Marketing Situation 1.1 Introduction to Noodle Market 1.2 Introduction to Maggi Noodles 1.3 SWOT Analysis 1.4 STPD Analysis 1.5 BGC Matrix 1.6 Michael Porters’s Five Forces Model 1.7 Brand Recall Value & Future Trends 2.0 Marketing Strategy 2.1 Marketing Targets from the financial year 2008-2009 2.2 The 4 P’s 2.2.1 Product 2.2.2 Promotion 2.2.3 Price 2.2.4 Place 2.3 Marketing Research 3.0 Marketing Budget 4.0 Implementation Controls 1.0 Current Marketing Situation
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to Success 5 3.5 Critical Issues 5 IV. Marketing Strategy 6 4.1 Mission 6 4.2 Marketing Objectives 6 4.3 Financial Objectives 6 4.4 Target Markets 6 4.5 Positioning 7 4.6 Strategies 7 4.7 Marketing Mix 7 V. Budget 8 VI. Controls 8 6.1 Implementation 8 6.2 Marketing Organization 8 6.3 Contingency Planning 9 VII. Marketing Cause 9 MARKETING PLAN OF BALINGASEA BOAT BUILDERS (BBB) I. Executive
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Individual Assignments - Marketing Plan. Review individual marketing plan assignment. The major written assignment for this course is to write a marketing plan‚ utilizing the resources and examples of The Marketing Plan Book. Students will work on this project individually. Students will develop a hypothetical company that operates in the US and one or more foreign markets. The marketing plan needs to involve a product that has a service component to the product. As students determine whether
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Lahore College For Women University Jail Road Lahore (LCWU) SUBMITTED TO: MISS MEHTAB-UN-NISA SUBMITTED BY: Wanher Liaqat SUBJECT: MARKETING TOPIC: MARKET PLAN (PEPSI) SUBMISSION DATE: 3rd April‚ 2012 COMPANY NAME: PEPSI INTERNATIONAL COMPANY PRODUCT: SOFTDRIKNS
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Marketing Plan for Lyssa’s Learners | | | | | Melissa Franklin | 3/13/2013 | | Table of Contents A. Company Description B. Mission Statement C. Goals D. Ideal Customer E. Market Description F. Core Strategy G. Core Branding Elements H. Product Service/Innovation I. Price Rationale J. Marketing Materials K. Critical Numbers L. Sales Forecast Company Description Lyssa’s Learners was founded by Melissa Franklin-Gray. Lyssa’s
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Marketing Plan: Executive Summary: Mobile phone‚ which is defined as a high technology electronic product‚ is popular all over the world. China must be one of the biggest markets for those mobile phone manufacturers. As a leader in mobile telecommunications market‚ Nokia has its scientific business strategy that leads to success‚ and pays a great attention to the market of China. Based on the Chinese mobile phone market‚ this paper analyzes Nokia’s business strategy to show reason of Nokia’s
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