Just Dial- A case study in service marketing Submitted to: Prof. Devang Patel Prepared By: Chetan Panara Vasant Gajara Date:14th may ‚2012 Vision & Philosophy The company’s goal is to create long-term shareholder value by enhancing its position as a leading local search service. The company’s philosophy focuses on end user experience through feedback‚ innovation‚ teamwork and integrity. What does it do? Justdial is India’s no.1 local search destination. It provides
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Choose two different brands (products). Discuss which form of brand awareness‚ recall or recognition‚ is likely to be involved with purchase decisions for brands in a number of categories‚ and why. Coca Cola Coca Cola has a strong brand awareness. The first thing everyone in the world will probably recognize are the colours red and white‚ these are the colours Coca Cola uses in their logo from the beginning. Related to these colours is the Coca Cola font that hasn’t changed a lot over the years
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Dove: Evolution of a Brand 1. What is a brand? The legal term for brand is trademark. A brand may identify one item‚ a family of items‚ or all items of that seller. If used for the firm as a whole‚ the preferred term is trade name. It connotes consistency‚ a sign of quality and generates loyalty & goodwill. Why does Unilever want fewer of them? Creating a brand is expensive - must focus on the brands with the greatest potential of survival & financial returns. Marketing investment and
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Mahbub Hossain Course: brand and product management American International University – Bangladesh (AIUB) Submitted By Khan Samara Salsabeel #07-09162-2 . | | Mr. Mahbub Hossain Course Instructor Brand and Product Management
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Brand origin - How does it impact brand awareness and brand image Writers Julia Baeza Caroline Ånmo Supervisor Veronika Tarnovskaya Examiner Timurs Umans Julia Baeza Caroline Ånmo Abstract international and global. When a brand is in an international market it creates an opportunity for perceived brand origin to influence the consumers. Brand origin
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  Table of Contents 1. Starbucks 1.1 Business and Industry Risk factors. 3 1.2 Financial Risk factors. 3 1.3 Economic Risk factors. 4 1.4 Political Risk factors. 4 1.5 Global/International Risk factors. 4 1.6 Management Risk factors. 5 1.7 Technology Risk factors. 5 1.8 Operation Risk factors. 5 2. Dunkin Brands 2.1 Business and Industry Risk factors. 5 2.2 Financial Risk factors. 6 2.3 Economic Risk factors. 8 2.4 Political Risk factors. 8 2.5 Global/International Risk factors
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Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value Pierre Chandon INSEAD March 2003 Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value The purpose of this note is to provide an overview and references on the various methods that can be used to measure brand knowledge (brand awareness and brand image)‚ brand equity and brand value. This note provides a short definition of each concept and illustrations of the most widely-used measurement techniques
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the Starbucks Brand It’s been 40 years since Starbucks was founded in 1971‚ and a lot has changed since they first opened their doors as a small store front is Seattle’s Pikes Place Market. Their headquarters is still based out of Seattle where they got their start but Starbucks has built a brand that is recognized throughout 50 countries across the globe. Despite small changes over the years the Siren logo that adorns the entire product line is recognizable throughout the world. Starbucks mission
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Year 2009 Pages 56 The purpose of this study is to research the customer buying behavior in a specific market. This thesis is made for a subgroup of Algol Technics which specializes in the marketing of driver seats. The research areas included brand recognition‚ price and quality‚ as well as the communications channels. The theoretical framework presen ted consists of the marketing strategies‚ marketing mix‚ Porter’s five forces analysis‚ customer relation ship marketing‚ and market analysis
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branding contribute to creating more brand awareness? How can celebrity branding contribute to creating more brand awareness? Problem statement This report will cover the subject celebrity branding and how this can contribute to creating more brand awareness. Celebrity branding is a well-known‚ worldwide and commonly used strategy‚ in which celebrities collaborate with a particular brand to promote a product or service. Celebrities can draw attention to a brand‚ create positive associations and
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